Elliot Monterrein

As part of Lexolia, I am focused on building the commercial side of our business to support our partnership with Zoho. My mission is to develop relationships, open opportunities, and structure the sales strategy that will allow us to deliver Zoho-powered solutions to more companies. With a background in e-commerce, I’ve experienced firsthand the challenges of scaling operations, managing customer relationships, and optimizing efficiency. That’s why I’m now fully committed to mastering Zoho CRM and the Zoho ecosystem — to align technology with real business outcomes. At Lexolia, my role is to: - Lead business development & sales strategy - Build trustful partnerships with clients and Zoho - Position Zoho solutions as a growth lever for SMEs - Ensure our commercial approach is aligned with the technical expertise of our founder, Dimitri Together, we’re building a Zoho partner team ready to help businesses save time, increase efficiency, and scale smarter.

I help e-commerce businesses grow by developing and optimizing SEO strategies tailored to their products, platforms, and customers. My work combines both technical expertise and a deep understanding of the e-commerce ecosystem. 🔑 Areas of expertise Technical SEO: fixing indexation blockers, optimizing crawl efficiency, implementing proper HTML structure, and improving site speed & performance. E-commerce: restructuring product catalogs, enhancing product detail pages, optimizing metadata and product handles for visibility. Content & Keyword Strategy: building content strategies based on keyword research to strengthen product and category visibility. Analytics & Tracking: monitoring product performance, search rankings, and sales conversion impact from organic traffic. International SEO: managing multilingual setups, localized URLs, and synchronization across platforms (Shopify, Prestashop, WordPress). 🚀 Approach Although recently freelance, I’ve already supported multiple e-commerce brands — from Hoopzi (Shopify, lighting design), to Atout Santé Nature (Shopify, health & wellness), to SportyJobs (WordPress, job board). My role has spanned from full catalog restructuring and product page optimization, to back-end and front-end refactoring, and international SEO management with tools like Transcy, Judge.me, and Looker.

- Managed the integration and optimization of product assortments on major marketplaces such as Leroy Merlin and Amazon, boosting visibility and sales by over 300%. - Oversaw stock monitoring and dynamic pricing adjustments, improving profitability through a data-driven pricing strategy. - Coordinated and executed commercial operations and promotional campaigns. - Negotiated pricing and commercial terms with national and international suppliers. - Conducted continuous competitive intelligence and market analysis. - Managed supplier relationships and implemented automated procurement tools (availability tracking, contracts, dedicated stock management). - Sourced and onboarded new suppliers at both national and international levels, aligned with catalog expansion strategy. - Performed sales performance analysis to guide product catalog growth. - Expanded the product catalog by integrating new supplier assortments.

- Designed and implemented a social media strategy to increase brand awareness and engagement. - Created and published tailored content for LinkedIn and Facebook, including visuals, copywriting, and campaigns. - Optimized lead generation and audience acquisition, leveraging performance tracking to refine campaigns. - Strengthened the company’s digital presence by aligning messaging with brand identity and market positioning.

- Managed the end-to-end commercial process for hydraulic repair projects. - Conducted prospection and business development in the hydraulic repair market. - Handled customer requests and drafted repair quotations following technical assessments. - Sourced specialized suppliers for specific parts and negotiated procurement. - Processed and managed orders within an ERP system. - Coordinated the reception of purchase orders and planned workshop repair operations. - Provided ongoing client support and follow-up throughout the repair process.