ELMehdi SALIM

Project: EW ▪ Led automation of financial processes using Financial Services Cloud for a wealth management firm ▪ Integrated third-party applications such as Zapier, SmartAsset, and HubSpot to streamline business workflows ▪ Designed and implemented Screen Flows, Global Actions, and Apex Batch Jobs to enhance operational efficiency ▪ Managed development environments and deployments using Change Sets and Copado ▪ Handled user roles, security settings, and built customized reports and dashboards ▪ Configured custom objects, fields, and business rules to meet functional requirements KEYWORDS: Financial Services Cloud, Zapier, HubSpot, SmartAsset, Apex, LWC, Screen Flow, DLRS, RBL, Change Set, Sandbox Management, Aura Component. Project: Astro ▪ Led the rollout and deployment of a Salesforce Recruitment Management solution across sandbox and production environments ▪ Conducted dry runs and coordinated cutover tasks to ensure smooth and error-free go-lives ▪ Performed and validated data migration to support the transition from legacy systems ▪ Managed pull requests, peer reviews, and maintained code integrity throughout the deployment lifecycle ▪ Utilized CI/CD best practices and tools (including Own Backup) for secure deployments, rollback readiness, and backup management KEYWORDS: Deployment Strategy, Cutover, Data Migration, CI/CD Pipeline, Pull Requests, Own Backup, Sandbox Management, Release Management

Project: BOA (Presales) ▪ Contributed to the presales phase for a prospecting tool tailored to an international bank's CRM needs ▪ Designed a 360° prospecting pipeline concept to showcase lifecycle visibility and engagement tracking ▪ Delivered a technical proof of concept highlighting integration capabilities and scalability using Apex, LWC, and Visualforce ▪ Participated in demo preparation, solution architecture discussions, and feasibility assessments within an Agile (Jira) framework KEYWORDS: Presales, Solution Design, Proof of Concept, Apex, LWC, Salesforce API, Visualforce, Agile, Jira, CRM Strategy Tools: Sales Cloud, Apex, Triggers, Custom Metadata Types, Rest API, sandboxes, …..

Project: IATA ▪ Contributed to the customization and optimization of Salesforce for managing relationships with member airlines ▪ Performed code audits, implemented new features, and managed user permissions to ensure secure access ▪ Participated in Agile ceremonies (Jira) and maintained project documentation in Confluence ▪ Ensured code reliability through unit testing and error handling best practices KEYWORDS: Salesforce Customization, Code Audit, Apex, LWC, Jira, Confluence, Unit Testing, Error Handling, API Integration