Elnaz SHAKOURI

Senior Transformation & Operational Excellence Consultant

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Strategy & Consulting

Languages

EnglishFrenchPersian

About me

Intro

Transformation consultant with 10+ years expertise in organizational change and operational excellence across e-commerce, logistics, and tech. Led post-merger integrations, scaled operations for 300+ teams, and designed performance systems driving measurable results. Specialized in aligning people, strategy, and execution for sustainable growth.

Links

Work experience

Organizational & Operational Transformation Consultant

ÉlanceFreelance

Dec 2018 - Present

7 years 11 months

International · Remote

As an independent consultant and coach, I support executive teams and fast-growing organizations in navigating complex transitions and building operational clarity. I lead organizational diagnostics, help define role structures, and implement performance systems — from OKRs to feedback loops — to drive alignment and sustainable execution. I design and deliver management development programs focused on leadership, communication, cross-functional collaboration, and change resilience — equipping teams to lead in high-pressure, fast-paced environments. In multicultural and hybrid settings, I guide human-centered transformation journeys, supporting C-level leaders through restructuring, strategic repositioning, or post-merger integration. My work bridges people, processes, and strategy — unlocking collective performance and adaptability. I also facilitate collaborative workshops that strengthen team cohesion, clarify responsibilities, and realign operations with strategic goals. My approach blends hands-on operational experience with academic insight: I draw on my doctoral research in bottom-up organizational change to create transformation models that work — not just on paper, but in real, evolving systems.

Organizational Change Researcher (Executive PhD – Immersive Field Study)

Leroy Merlin

Jul 2023 - Dec 2024

1 year 6 months

Paris, France

As part of my Executive PhD, I conducted an immersive field study inside a logistics team at Leroy Merlin to explore bottom-up organizational change dynamics. I worked hands-on in day-to-day operations to observe leadership behaviors, resistance to change, and team engagement patterns in real-time. This full integration allowed me to identify gaps between strategic intent and operational execution, and to analyze how change initiatives are perceived and embodied by frontline teams. I developed case studies and actionable insights from this research, which now inform my consulting work on transformation, alignment, and people-centered change. This experience strengthened my ability to connect systemic thinking with on-the-ground complexity, and deepened my perspective on how organizations evolve from within — not just through top-down design.

Snapp Group

Oct 2014 - May 2019

4 years 8 months

On-site

Chief Operating Officer (COO) – Post-Merger Transformation

Dec 2018 - May 2019

6 months

On-site

I was brought in as interim COO to lead the post-merger integration and strategic rebranding of Snapp-Box, the on-demand delivery division of Snapp Group — a high-growth super-app backed by Rocket Internet (Germany). My mandate covered both strategic and operational transformation: I restructured the organization, clarified roles and responsibilities, and established cross-functional leadership routines (OKRs, feedback loops, performance governance) to stabilize and align a fast-scaling, multi-city operation. I worked closely with the executive team to coach operational leaders through cultural transition, ensuring consistency across teams while maintaining service levels under pressure. I also led the integration of key internal systems (CRM, back-office platforms), supported P&L and SLA oversight across 10+ cities, and helped position the business for scalable, sustainable growth post-transition. This was a high-stakes transformation mission requiring strategic design, executional discipline, and a deep understanding of organizational dynamics in fast-moving environments.

Head of Central Operations

Oct 2017 - Dec 2018

1 year 3 months

On-site

I led the central operations department at Iran’s leading ride-hailing platform, overseeing more than 300 employees and 6 direct reports in a high-pressure, 24/7 environment. My focus was twofold: driving operational expansion and building internal talent pipelines. I worked closely with sales teams to support national growth and implemented internal leadership development programs — combining training, coaching, and mentoring — to empower emerging managers and create scalable, resilient teams. I also introduced structured management routines (performance reviews, feedback systems, cross-functional communication) to reinforce accountability and clarity across a rapidly growing organization.

Operations Manager – National Expansion Launch

Oct 2016 - Oct 2017

1 year 1 month

On-site

In this pioneering role, I helped design and launch the operational infrastructure that powered Snapp’s rapid expansion across the country. I built and led multifunctional teams from the ground up, overseeing customer service, fleet operations, quality management, and business excellence. I established new crisis management units, streamlined supplier relations, and introduced scalable systems that supported long-term operational sustainability. My work laid the groundwork for Snapp’s market dominance — bridging startup agility with operational rigor and strategic structure.

Warehouse Logistics Manager – Launch & Optimization

Apr 2015 - Oct 2016

1 year 7 months

On-site

I led the end-to-end launch of Bamilo’s main warehouse, part of Iran’s largest online marketplace and operated under the Snapp Group umbrella (backed by Rocket Internet). From site selection to layout design, staff recruitment, and operational ramp-up, I managed the entire project lifecycle. I built and trained a diverse team and introduced an internship program to foster career development. Following the launch, I focused on warehouse optimization, improving layout flows, reducing operational costs, and supporting the implementation of new digital logistics systems. I also collaborated closely with tech teams to debug and refine internal platforms, contributing to smoother fulfillment and greater supply chain reliability.

Logistics Supervisor / Project Manager – Startup Phase

Oct 2014 - Mar 2015

6 months

On-site

During the early stage of Bamilo’s operations, I was a key contributor in building the logistics foundation for the company’s newly launched fulfillment center. I engineered and led the creation of the packaging, dispatching, and warehouse customer service (CS) units. I also designed outbound shipment flows and inventory processes, while hiring and managing a team of 30+ staff. Through data-driven analysis and operational oversight, I helped proactively identify pain points and resolve logistics bottlenecks — significantly improving both customer satisfaction and service efficiency.

General Manager – Warehousing & Logistics Solutions

Nilpad e Shargh

Jan 2013 - Oct 2014

1 year 10 months

Tehran, Tehran Province, Iran

As General Manager of our family-owned warehousing and logistics company, I led day-to-day operations while also driving improvements in service quality, cost efficiency, and process control. I oversaw stock management, distribution, and last-mile logistics, coordinating closely with local transport providers to ensure timely and reliable deliveries. I implemented cost optimization initiatives, restructured inventory processes, and improved visibility across our operational systems. Beyond execution, I also played a strategic role in vendor negotiations, process redesign, and operational planning, supporting the sustainable growth of the business in a competitive and evolving market. This experience deepened my hands-on expertise in supply chain management, performance control, and the complexities of operating in a resource-constrained environment — while building a high level of autonomy and resilience.

Commercial Manager – Sourcing & Client Solutions

GLXtrade

Dec 2008 - Dec 2012

4 years 1 month

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

I progressed from intern to Commercial Manager in a family-owned import-export business specializing in diverse product lines, with a focus on fashion and customized goods. I managed the entire commercial lifecycle: from international supplier sourcing and negotiation, to order processing, fulfillment coordination, and invoicing. My role also involved building long-term client relationships through proactive communication, tailored solutions, and post-sales follow-up. This position gave me a hands-on understanding of global supply chains, product lifecycle management, and the fast-moving world of consumer goods — all within a multicultural, international trade environment. In parallel, I conducted a final-year MBA thesis on investment feasibility in the Malaysian textile sector (2009–2010), presenting strategic recommendations on entrepreneurship and industry development to internal stakeholders and business partners.

Production Expert

SNS Inc.

Jul 2006 - Jul 2007

1 year 1 month

Semnan, Semnan Province, Iran

As a Production Planner at a prominent melange fabric textile manufacturer, I was responsible for enhancing production planning and overseeing the coordination and control of manufacturing processes. Continuously monitored key performance indicators including production cost, efficiency, and quality to ensure seamless operations and profitability. Focused on planning and continuous process improvement to optimize operational efficiency and maintain high-quality melange fabric products.

QC and Production Planning Specialist

Nilbaf Co.

May 2004 - Jul 2006

2 years 3 months

Tehran Province, Iran · On-site

As a Production Planner Intern at a pioneering denim fabric textile manufacturer, I primarily oversaw the production quality process. During my final year of studies, I defined an innovative Quality Management System, meticulously analyzing product quality, establishing a quality coding system, and implementing enhancement measures. Collaborated with the company laboratory to define a robust final product quality forecast matrix based on raw material assessment, significantly improving overall product quality.


Education

Université Paris Dauphine - PSL

Executive PhD

2021 - Present

5 years 1 month

UVSQ Université de Versailles Saint-Quentin-en-Yvelines

Master's degree

2020 - 2021

1 year 1 month

Putra Business School

Master of Business Administration (M.B.A.)

2007 - 2009

2 years 1 month

University of Tehran

Bachelor of Business Administration (BBA)

2002 - 2006

4 years 1 month

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