Elodie Andriot

Senior Consultant - McKinsey

Salaire / Taux journalier

Paris, France

Freelance

À distance uniquement

Expertises

SEOSalesforceStratégie MarketingStratégie de ContenuStratégie de marqueCRMMarketing OpsCommunity managementÉvénementielCopywritingDesign webSEAEmailingStratégie & Consulting

Langues

AnglaisFrançaisEspagnol

À propos

Introduction

CMO with 10+ years of experience in marketing, communications & consulting

Liens

Expérience de travail

Senior Consultant - Orphoz

McKinsey & Company

janv. 2025 - Présent

1 an 10 mois

Paris, France

Orphoz is an operational consultancy created by McKinsey & Company, dedicated to delivering high-stakes transformation programmes to large companies. It is an implementation leader with a solid track record in operational and cultural change. Orphoz supports its clients in more than 25 geographies around the world, from the development of operational strategy and implementation through to tangible results on the ground.

Author

Albin Michel

févr. 2022 - Présent

4 ans 9 mois

Paris, France

"Patronnes", the book that highlights the profiles of French female CEOs, from major corporations to startups. • #1 on Amazon France in 5 categories in October 2022. • 6 national television & radio interviews, 15+ press articles & 20+media pureplayers coverage. • 12 dedicated conferences & panel discussions (Meta, JP Morgan, Google,...).

Founder in residence

Antler

sept. 2023 - oct. 2024

1 an 2 mois

Paris, France

Antler is the investor backing the world’s most driven founders, from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 25 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Portugal, Singapore, Seoul, Spain, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 850 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030. Worked on various SaaS projects in the HR, education & MarTech spaces.

Co-founder

Renowme

févr. 2020 - janv. 2022

2 ans

Paris Area, France

A communications agency creating & managing content for CAC 40 & SBF 120 CEOs' social media accounts (personal & corporate) and providing training for social media best practices to C-level executives. • Conceived, translated & deployed +12 cross-platform digital campaigns for +10 clients. (Suez, Orano, Sanofi,...) • Coordinated a creative & copywritting team of 6.

Co-founder

MADAMN

avr. 2019 - mars 2020

1 an

Paris Area, France

An inspirational pop-up media highlighting the careers of French women entrepreneurs & CEOs. • Produced 21 portraits & daily content broadcast across 5 social media platforms. • Hosted a presentation of a French female founder &/or CEO in Tech on the TV show « Tech & Co » (BFM Business) every first Monday of the month. • Created a bi-monthly editorial, co-branded rendez-vous on Les Échos START’s digital ecosystem, a community of 900k monthly readers & +250k followers.

Head of Marketing

Hôtel Lutetia

févr. 2018 - juil. 2018

6 mois

Paris Area, France

• Defined & implemented all marketing levers within a budget of 300k€ to meet the awareness, engagement & business objectives of the reopening of the Parisian Left Bank’s Palace. • Constructed the website (+100k monthly views after 6 months), social media (+50k followers after 6 months), CRM (audience of +10k after 6 months), negotiated the media campaigns & influential partnerships.

New Business Manager

Condé Nast International

août 2017 - janv. 2018

6 mois

Paris Area, France

• Developed the brand publishing portfolio with international luxury & retail brands. (LVMH, L’Oréal, Kering,…) • Structured & negotiated 3 content platform deals worth a total of 650k€ annual revenue.

Head of Brand Content

Euronews

avr. 2016 - juil. 2017

1 an 4 mois

44 avenue des Champs Elysées 75008 Paris

• Created & handled 60+ special brand content operations on all Euronews’ on-air & online platforms. • Managed the production & reach of the KPIs in collaboration with the project & creative teams.

Brand Content Manager

Webedia - AlloCiné

juil. 2014 - juil. 2016

2 ans 1 mois

• Conceived 2 to 6 weekly strategic recommendations for cross-channel advertising. • Project managed all workflow with graphic design studio & internal resources through life cycle.

Marketing & Communication Coordinator

CANAL+

sept. 2013 - août 2014

1 an

Région de Paris, France

Coordinated the digital marketing campaigns and community management for all represented TV Channels by Canal Plus Overseas.

Partnerships Project Manager - Internship

Warner Bros. Entertainment Group of Companies

févr. 2013 - juil. 2013

6 mois

Région de Paris, France

Initiated and followed up partnerships for Warner Bros' cinema, television, gaming and digital releases in France & Europe.


Formation

University of Oxford

Master of Business Administration - MBA

2022 - 2023

1 an 1 mois

ESCP Business School

Specialised Master in Innovation and Entrepreneurship

2018 - 2019

1 an 2 mois

University of Paris I: Panthéon-Sorbonne

Master of Arts (M.A.)

2012 - 2013

1 an 2 mois

The New School

Master of Arts (M.A) Media Management

2011 - 2012

1 an 2 mois

University of Westminster

Bachelor of Arts (B.A.)

2007 - 2010

3 ans 2 mois

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