elodie cordani

📌 Beehive Product Strategy and Development: Defining the premiumization strategy for sourcing and product innovation, including the promotion of beehive ingredients. Identifying and structuring new responsible supply chains. 📌 Client Management & Business Development: Key account management and management of strategic B2B client partnerships to support their transition to natural and traceable ingredients and the integration of beehive products. Developing new B2B collaboration opportunities. Coordinating brand and industrial projects with internal and external teams. 📌 Industrial Structuring, Supply Chain & Logistics: Supervising production, developing, and collaborating strategically with co-manufacturers and laboratories to ensure quality and traceability. Monitoring regulations and certifications to ensure optimal compliance. Managing the international supply and distribution chain. Optimizing logistics flows and production costs. 📌 Business Unit Management: Monitoring budgets, business cases, forecasts, P&L, and margins to optimize the profitability of beekeeping products. Team management.

Perimeter: Herbal medecines: Arkocaps (55M€), Arkofluids (44M€), Aroma (5M€), Apitherapy (17M€) ranges -Strategy & Studies: 3-year innovation pipeline and operational marketing plan (both BtoB and BtoC) for the whole category, regarding commercial performance consumer (incl. consumers studies with internal consumer lab) and market trends (incl. panels use), phyto revival revamp plans together with COMEX for core business and historical ranges (stop decline, improve loyalty; different steps execution from 2020 : new brand identity, image and communication plateform etc. incl. quali & quanti users studies) -Transversal inter-services projects: CSR and packaging redesigns, innovation through liquid galenic, MPP diagnosis digital tool for consumers advice etc. -Innovation: global repack and shift to organic for 54 refs in 2020, 7 innovations in 2021 -Management: 2 direct reports, and coordination of both internal and external teams

Perimeter: distributon own cosmetics brands: suncare (1,5M€), Haircare (2,2M€) Natural Skincare (1,5M€) ranges -Strategy: 3-year launch and animation plan for the category, regarding commercial performance and market trends to revamp and modernize current portfolio segmentation - Innovation: complete overhaul of haircare (85 refs including 75 new developed in 1 year to expand the offer and meet new needs), suncare (25 new refs developed in 1.5 years to consolidate the brand's expertise and meet regulation guidelines). Extension of the natural range in France (10 new refs in 6 months to animate the range) - Operational marketing : animations of existing ranges (thematic boxes, etc.), product packshots - Management of an intern and coordination of internal and external teams

Perimeter: Promotional products / Gifts for Dr Pierre Ricaud and ID Parfums brands – 1st consumers driver for buying - Strategy: definition of promotional products strategy to retain and recruit customers, regarding trends and commercial performance of these products into the core business - Innovation: definition of the concepts and management of the purchasing process from the suppliers tenders to final products supply for the EU markets. Work on 7 product categories, i.e. 40 products per year, some of which managed under licenses (e.g. Swarovski) - Operational marketing: communication tools kit production for new products

Perimeter: New Kenzo World range - Ambition 2nd pillar of the brand after Flower by Kenzo - Strategy: brand analysis and market research to prepare for 2018 launches - Innovation: launch of the Kenzo World franchise with the fashion division, to revitalize the fragrance segment with a new brand pillar and disruptive communication. Creation of the 2017 marketing mix for 2 launches with different internal services, according to budget - Operationnal Marketing: production of the marketing launch tools kit and communication materials for the new fragrance launch in 2016, intended for international markets

Perimeter: beauty division: project management related to social networks and the brand's digital strategy -Communication : working on digital campaigns related to new products launchs -Team management : working with artistic direction, medias, regions, CRM teams -Brainstorm : defining the brand strategy on social networks -Data Analysis : social networks results, data reports, campaign success, brand sales -Coordination: following projects related to Pop-Up Stores, digital in POS etc. -Benchmark : markets studies, new products launches

Perimeter: Luxury Division - European Zones - Lancôme & Biotherm brands -CRM: coordination of emailing campaigns for Lancôme and Biotherm in Germany, Italie and Spain (animation plan, translation, targeting etc.) with both internal local teams (countries) and external teams (agencies) -Benchmark: market bests practices, promotional propositions from competitors etc. -Reports: newsletters tracking, sales turnover, top of sales -Webmastering: website updates, promotional offers (discount, samples, GWP)

-Store Management : bending, labelling making, putting antithefts, cleaning -Customer relationship: selling / advising, using POS tools

-Customer relationship: advising customers, after-sales service -Store Management: products display, merchandising, cash register

-Welcoming customers -Responding to phoning requests -Doing banking transactions and administrative tasks