Elodie Wanang

I'm working on a research topic about the investment service of Lydia, a banking app: " How to make new users feel secure when they make their first investment on Lydia?" For this, I’m applying the Double Diamond methodology based on: - Explorative research - Ideation session - Wireframing & prototyping on Figma - User testing

Hosted +100 stays & guests so far Key results: - 96% occupancy rate - 4,8 as an average review - x2 renewed my Superhost Status - x3 increase in international guests this semester (vs. S2 2022) - Answer delay : < 1 hour - Built trustworthy relationships with my 2 housekeepers

Janngo builds, grows and invests in pan-African digital champions with proven business models and inclusive social impact. As the First Product manager for the startup studio, managed 4 international products from discovery to post-delivery analysis : Ewadara.com : a marketplace dedicated to slow fashion designers (BtoBtoC) Jexport.co: a logistic price comparator for parcel shipping (BtoC/BtoB) Jexport BtoB: a SaaS dedicated to our logistics partners for shipping management Rechargemobile.co: a web and mobile app to buy online top-ups (BtoC) Discovery: - Conducted user interviews - Benchmarks for product optimization - Animated Ideation sessions with Marketing, Business & Ops teams - Setup automation for user feedbacks collection with Hotjar, Typeform or Convertflow Prioritization: - Animated features prioritization sessions with internal stakeholders - Maintained backlog with CTO according to SCRUMBAN methodology Development: - Wrote User stories - Wireframed + prototyped funnel optimization or interfaces revamp with XD or Figma - Test iteratively each development alongside a team of 4 full-stack developers Post-delivery: - Analysed features impact with GAnalytics, Hotjar, Grafana, SQL or ABtest significance Some key results: + 15 payments methods implemented: mobile money (Cinteypay), PSPs (Stripe, Mercanet) +100% YoY since 2019 with Ewadara.com +20% YoY growth on rechargemobile.co +2 products built from 0 to 1: software for logistics suppliers + a fashion retail marketplace +10K user accounts created in 2 months after user account feature release on RM.co +60% sales increase since Paypal integration on Ewadara.com

Managed from scratch the creation of Ubora, a BtoB productivity SaaS to help + 200 African innovation hubs better coach their entrepreneurs : - Designed UI wireframes with Adobe XD - Defined product roadmap according to core business values - Handled backlog + weekly sprints on Trello - Handled user tests and converted relevant feedbacks into new specs - Initiated SCRUMBAN agile methodology with tech and UX teams Edit a certification process for African entrepreneurship-supporting structures Animate a community of + 200 managers of African entrepreneurship-supporting structures

Handle reverse mentoring sessions focused on Personal Branding and Content Creation. This program is powered by Linkedin and Creme de la Crème. http://www.reversementoringlinkedin.com/

Media campaign management ( in-app, mobile, web) in the UK and DE markets: - built strong relationships with partners (Google, Facebook) - Deep-dive analyzed campaign performances (digital & T V) Results: over 2 M€ investments handled on both markets + 6 new partnerships closed + 500K users Hackhaton 2017 - "Most innovative project" Award - built strong relationships with partners (Google, Facebook) - Deep-dive analyzed campaign performances (digital & T V) - analyzed audience and targeting optimization to increase conversion volume

PRODUCT / UX DEVELOPMENT: developed "My Nescafé Dolce Gusto" new loyalty program and the vouchers plalform with the agencies Designed each newsletter/emailing with the agencies & customized them according to the client segmentation & our objectives TRAFFIC & ACQUISITION MANAGEMENT: mediaplanned the marketing operations on each acquisition channel (social media, emailings, e-store (e-merchandising), web (display, SEM)) : e-commerce promotional offers, quizzes, events (4L Trophy, Festival de l'Alpes d'Huez, Salon de l'Etudiant), blogger partnerships .. DATA / WEB ANALYSIS: tracked & analysed the performances and results of each campaign via Google Analytics and Eloqua platform LOGISTICS: managed our gifts stock with our logistic partner and the e-commerce team Software used : Google Analytics, Google UTM, Oracle Eloqua, Magento, MS-VBA, JIRA

SOCIAL LISTENING : improved continuously e-reputation analysis reports for clients Checked reports quality via reportings, KPI follow-up, trainings and recommandations to the analysts Followed up projects in progress with the clients, the analysts and Synthesio, our technical partner BRAND MANAGEMENT / DIGITAL COMMUNICATION : participated in acquisition campaigns implementation (emailing / newsletter) Kept a market watch on digital strategy best practices lmplemented an action plan to activate our social media communities: key visuals creation, editorial content, social media management Co-wrote a marketing article in EBG magazine: "How optimizing customer experience thanks to Social Media ?" GRAPHIC DESIGN : at international scale. launched and followed up print / web new projects from brief to final delivery Managed the production (partnership follow-up, deadlines. projects prioritizing ... ) BUSINESS DEVELOPMENT : prospected new markets / looked for partnerships / Participated in client meetings (Obtained 3 clients meetings one of which turned into a partnership in progress) Software used : Hootsuite, Synthesio, Dotmailer, MS