Eloise Laffont

-Managing a global team of 12 consultants & project managers. -In charge of WITH in-house offer. From client need validation, profile sourcing and onboarding. Infusing new ways of working to enhance the implant journey. -Managing the team delivering consulting projects on following topics: L'ORÉAL - E-commerce guidelines, B2B2C Audit, Consumer Care, Omnichannel retail, Creator Economy. COTY - Social Commerce & Advocacy Workshops, Content Trends Audits, E-commerce winning recipes, 360 strategy for a product launch, Amazon Audits, AI mapping audit. LVMH - Upskilling: Supporting creation & content production of the Digital Academy (social, data, media & commerce) CHANEL - E-commerce features audit, Martech mappings creation, Earned & Owned media kpis revamp, data storytelling, Digital Upskilling MARS PETFOOD - Social Commerce Workshop, Social Owned Guidelines Templates. PIERRE FABRE - Upskilling Digital (Social, Commerce, Content, Creator Economy.) BIOCODEX - Data storytelling.

Skills: Fidélité des clients · Marketing digital · E-commerce · Google Analytics · Gestion de la relation client (CRM) · e-retail · Expérience client · Marketing client · Travail d’équipe · Parcours client · Commerce sur les réseaux sociaux

Supporting players in the world of beauty in their digital transformation. Topics: Social Commerce, Advocacy, Affiliation, ecommerce, Customer Care, Travel Retail, D2C, CRM. Main clients: L'Oréal Group, Coty, LVMH Fragrance Brands, Maison Parfums Christian Dior

Operational monitoring of the commercial development for Estée Lauder and Clinique in French Department Stores (Galeries Lafayette, Printemps and Bon Marché). Preparing, manaaging and monitoring of yearly negotiations. Contact point between Marketing, supply chain, merchandising, training and retailers. Sell in: retail merchandising, product referencing, following of commercial operations with B2B buyers. Product forecasts with marketing department. Sell out: daily monitoring of the sell out the two brands, settling and monitoring sales objectives with beauty advisors, management of 65 consultants ( KPIs follow up, planning, monthly bonus calculation. ELC Group Coordination in Department Stores: monthly sell out reports for direction Board of the results of the 12 ELC brands in Department Stores.

- Negotiations, development and implementation of the trade marketing animation plan for three distribution channels: perfumeries (Marionnaud), department stores (Galeries Lafayette, Le Printemps and Le Bon Marché) and project management for the launch of Clinique in Pharmacies. - Creation of PLV support tools in collaboration with the design department (briefing, POS validation) - Collaboration with Europe teams, reports and best practices - Creation and follow up of budgets and GWP allocations. Participating in the forecasts of products and quantities - Sales and performance analysis of the animations : recommendations and action plans

- Preparation of 5 international launches : development of marketing tools for product launches (product presentations, sales argument, brochure, digital texts). - Planning of point-of-sale animations to boost the catalog - Follow-up of press proof documents with the packaging department - Monthly analysis of sell-in and NPD figures and recommendations - Project management with external providers (translation and creative agencies) - Competitive studies - Synthesis and analysis of the French beauty consultants returns. - Monitoring of the axis budget (€ 200K).

- Preparation of the launch of a new brand composed of 6 products (concept, positioning, packaging, brand image) - Follow-up of press proof documents and budget ( 200K) - Studies and competitive intelligence - Management of Sisley Spas worldwide and monitoring of the prices in the 60 establishments.