Emeric Vanstalle

Who said creatives can’t be business oriented ? Product Manager with 5 years of experience in startup and scale-up environments, both B2B and B2C. Specialized in product launch strategy, growth and Product Marketing, I operate at the intersection of Product, Design, Go-To-Market and Data to deliver tangible and lasting results.

I worked 1.5 years at Les Pépites de France. I was given the responsability to revamp and relaunch a B2C tourism mobile app targeting local and international tourists to promote the wonders of France and places to visit. This experience has been one of a kind as I was working hand-in-hand with a seasoned CTO which whom we were iterating really fast on many different Product and Marketing topics. Moreover, this app had a peculiar context : it is derived from a Media followed by more than 3 millions people on social media and is one of the most influencial about Tourism in France with 👉 +3M followers on socials 👉 +500 000 users on the application 👉 5 books (3rd best seller about tourism in France) In just 6 month of work as the Product Manager of the app, we were able to : • Rethink all the UX flows and implemented it • Revamp all the UI to make it look more serious and modern and implemented it • Worked with the CTO to recover from technical debt • Establish a solid feedback loop with our community to help fuel the roadmap and correct bugs • Rework all marketing assets on the App Store and Google Play Store • Launch a massive reactivation campaign that led to 2x our active users. After 1.5 year, we : • Launched a fully operating booking app to book exceptional stays in state-of-the-art places promoting French savoir-faire • Established and implement strategic partnerships with companies such as Tiqets to allow users to book visits in historical places, AllTrails and Decathlon Outdoors to allow users to visualize hiking trails inside our app • Grew to 3rd position in the Tourism category on Apple's AppStore • Launched an AI-assisted touring feature that connected places to visit to give you an itinerary based on a general description of what you were looking for At the end of my mission : • We doubled the number of users and active users ending with 500k+ users • Churn was reduced from 6% to ~2% • Weekly conversion rate grew from less than 1% to between 2,5% to 5% depending seasonality • Monthly revenue was stabilized and less dependent of the tourism seasons • NPS was high

Malt est le leader du marché du conseil indépendant en Europe avec plus de 210 000 indépendants inscrits et 30 000 clients, dont 85 % du CAC40. Communication Ops : création de supports de travail automatisés et d'outils spécifiques pour les besoins de l'équipe de communication (veille concurrentielle automatisée, planification internationale...) Emailing : responsable de l'emailing client et freelance, 250.000 destinataires, ouverture moyenne de 30%, mailing HTML et texte brut. Environ 1 emailing par semaine sur différents segments. Gestion de projet : collaboration avec l'Institut Choiseul, Boston Consulting Group, OpenClassrooms, innovation interne et projets internes. Relations publiques : création de communiqués de presse et gestion contacts presse pour des opérations spéciales en collaboration avec l'Institut Choiseul, Koto Studio, OpenClassrooms. Gestion des réseaux sociaux : gestion de plus de 54.000 membres de la communauté via LinkedIn, Facebook, Twitter et Instagram. Environ 20 posts par semaine. Coordination internationale et création de supports.

Avec des questionnaires anonymes courts et ludiques envoyés régulièrement aux collaborateurs, Bloom at Work permet de mesurer l’engagement, d’analyser les leviers d’action, et de booster l’épanouissement des collaborateurs. Business Ops : mise en place et intégration d'un outil de prospection automatisée avec le CRM Hubspot, Sales Navigator, Phantombuster, Dropcontact et Lemlist Business development : analyse de marché, prospection (emailing, cold calling, social selling), prise de besoins client, suivi et closing. Création en 1 semaine d'un projet en freemium basé sur l'outil Bloom at Work dans une démarche d'acquisition et d'activation/rétention pendant le confinement.

-Project Management -Strategic planning -Digital Marketing -Communication -Team Building -Design