Emile Bruant
Senior Copywriter
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
Work experience
Senior Copywriter
Freelance
Feb 2018 - Present
8 years 9 months
Hybrid
Agencies: 🇺🇸 Edelman, FleishmanHillard, Giant Spoon, Havas, Matte Projects, McCann NY, MRM 🇫🇷 DDB, Havas Paris, Havas Play, La Fourmi, MullenLowe, Publicis, Sportfive Clients include: 🚗 Auto: Alpine, Hyundai, Peugeot, Volkswagen 🎸 Entertainment: Audible, Samsung, Seetickets 🍔 Food: Coca-Cola, KFC, Oatly, Taco Bell 🏨 Hospitality: AccorHotels 🏟️ Sport: adidas, Equinox, Nike, PSG, Puma 🚀 Start-ups: Air Up, Huel, Virtuo 📱 Telco: Orange, SFR Some missions I worked on: • Imagined and wrote a brand content video for Paris Saint-Germain • Created a graphic novel for Nike to communicate their vision for 2025 • Wrote an international campaign for airline French Bee • Wrote a TV commercial for Paypal ‘Pay in 4’ service (aired in 3 countries) • Conceptualized a global campaign for sports automobile brand Alpine • Imagined an integrated campaign for Volkswagen during soccer World Cup • Revised Oatly's campaign introducing the brand to key European market
Senior Copywriter
Audible
Jul 2022 - May 2024
1 year 11 months
Los Angeles Metropolitan Area · Hybrid
Brand, campaigns and social copywriting for the leader in audio entertainment.
Copywriter
McCann WorldgroupFreelance
May 2019 - Jul 2019
3 months
Greater New York City Area · On-site
Global launch campaign for the baby formula brand Enfamil.
Copywriter
DDB Paris
Feb 2018 - May 2018
4 months
Greater Paris Metropolitan Region · On-site
Worked on Volkswagen (integrated) and Mc Donald's (digital) accounts. Integrated campaign for Volkswagen's e-golf during the 2018 Soccer World Cup
Havas Play
Feb 2013 - Jan 2018
5 years
Greater Paris Metropolitan Region · On-site
Copywriter
Feb 2015 - Jan 2018
3 years
Greater Paris Metropolitan Region · On-site
Clients: AccorHotels, Coca-Cola, Darty, Disney, Hermès, Hyundai, Orange, Peugeot, PMU • Wrote award-winning campaigns for major sports and entertainment brands • Created two experiential programs for Coca-Cola around their sports and music partnerships • Developed activation ideas for Disney and Pixar around their movie launches • Wrote a piece of brand content for Peugeot that reached 10M views on Youtube • Created an awarded digital quest for the launch of a new Hyundai • Imagined and created SPIN, the first newspaper about sports & innovation • Selected for the Havas Media Talent Program PURPLE
Creative Strategist
Feb 2013 - Jan 2015
2 years
92800 Puteaux, France
• Developed sales-focused strategies for key clients and new business (verticals included automotive, telco, fashion, luxury, sports and entertainment) • Led insights & analytics for award-winning, integrated campaigns • Co-authored “Fans, Passions, Brands” study, analyzing fan behaviors & needs • Led strategy and creative for multiple successful new business pitches • Managed teams (PR, production, digital, experiential) during pitch process • Created & edited SPIN, the first newspaper about sports & innovation
Junior Strategic Planner
MullenLowe Group France
Oct 2011 - Dec 2012
1 year 3 months
Paris · On-site
As a strategic planner at Lowe Paris, I worked on an international budget (Nespresso), on a ground-breaking insurance brand which has redefined the codes of advertising in its market (MAIF) and on a French organic food brand with authentic values (VRAI). During my year at Lowe Paris, I elaborated strategies on key accounts (Nespresso, Maif, Vrai), conducted pro-active research and trend watching for clients, wrote creative briefs on both consumer and institutional issues, and I was responsible for the digitalization of the agency (weekly presentation of digital cases).
Junior Research Analyst
TNS Sofres
Apr 2011 - Oct 2011
7 months
Conducted qualitative, quantitative, image tracking and advertising post-tests Carried out studies and barometers for major accounts (EDF, Danone, La Poste) Wrote guides for qualitative interviews and processed results
Education
CELSA Paris-Sorbonne
Master's degree
2011 - 2012
1 year 2 months
Sciences Po Aix
Master's degree
2007 - 2011
4 years 2 months
University of Sussex
Bachelor's degree
2009 - 2010
1 year 1 month
Portfolio
