Emile-Pierre Badiane

• Spearheaded regional demand generation for Continental Europe campaigns. • Executed impactful offline and online marketing initiatives. • Optimized lead qualification processes using HubSpot for efficient tracking. • Drove increased engagement and conversions across diverse channels.

Overseeing regional demand generation campaign support including running all offline and online campaigns for the French & Russian region. Managing review and qualification on Salesforce of all leads across events, digital campaigns and other marketing initiatives. • Enrich and cleanse imported lists, database, and audit and properly segment for campaign execution & segmentation. • Set up and develop campaigns using Marketo and Salesforce tools; Measure and report on effectiveness of demand generation programs and campaigns using Marketo and Salesforce. • Translate technical knowledge into customer-facing narratives and collateral with a focus on value, differentiation and user cases. • Guide the creation go-to-market plans, briefs, decks, digital content, social media content, blog posts and other scalable enablement content for businesses while maintaining a high creative bar. • Manage event production elements including P&L development and budget tracking, production schedules, venue/platform management, and on- site/virtual branding elements.

Industry : Energy Management - Technology Leading event and PR management, including the following international event projects: Consumer Electronics show Las Vegas 2020 (budget of $550K); Light and Building Frankfurt (budget of $1.8M). • Collaborate with marketing teams to create deploy and optimize effective campaigns for new program. • Increase social media engagement by 32% and increased website traffic by three hits through development of content marketing for Worldwide Home and Distribution Division (North America, Asia Pacific countries, Europe). • Produce three times the goal of qualified leads through planning and execution of international events and marketing programs, also building brand awareness while managing internal and external marketing campaigns and programs. • Recommend methodology and best practices for strategic initiatives including consumer targeting, brand positioning, equity tracking, innovation pipeline development, and communication evaluation. • Oversee partnership relationship management, including negotiating agreements, developing policies that allow partnerships to excel, and oversight of delivery of partnership expectations. • Develop clear promotional strategies to ensure investments put behind the brands maximize growth and competitive edge while ensuring profitability.

Consulting with the following clients: Commonwealth Bank, Deloitte Sydney, Accenture Sydney. Managing on-site teams, conference room, event logistics, and Very VIPs (such as CEO, DG, manager and minister).

Handling customer service and on-site coordination of events for Sky Tower (convention department), KPMG, and Cordis Hotel 5 Stars (convention and banquets department).

Support Media Operations department, managing team of 6 team members in welcoming over 300 international journalists for worldwide events.