Emilie Descat
Chief Marketing Officer / Chief Impact Officer
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I help companies turn complexity into clarity and ambitious goals into tangible results. With 20+ years in marketing and impact-driven business models, I have led cross-company transformations: achieving B Corp certification, 50% cost savings, and doubling qualified leads through strategic repositioning. Known for aligning teams beyond silos, I build resilient businesses where sustainability and performance go hand in hand.
Expérience de travail
Ignition Program
févr. 2022 - mai 2025
3 ans 4 mois
Paris, France
Chief Impact Officer
sept. 2022 - mai 2025
2 ans 9 mois
Paris, France
Led the company’s transformation across brand, operations, and impact to build a more efficient and resilient business. Key achievements: - Designed and implemented the impact strategy, securing B Corp certification (86 points). - Reorganized cross-functional teams (marketing, product, tech, data, ops), delivering 50% cost savings and a 95% alignment score. - Launched free digital HR tools (10,000+ users) co-designed with R&D to support well-being and responsible leadership. - Repositioned the brand to align with impact goals and shifted to B2B inbound marketing, doubling qualified leads.
CMO (interim)
févr. 2022 - oct. 2022
9 mois
Paris, France
- Review the brand vision and positioning to strengthen the product market fit and reinforce the positive footprint. - Drive the marketing OKRs (Objectives & Key Results framework) and grow the team from 6 to 9 members.
Head of Marketing
Community Fibre Limited
juil. 2019 - juil. 2021
2 ans 1 mois
Londres, Royaume-Uni
- Responsible for running the marketing team of an exciting scale up business that brings better broadband to Londoners. - Manage all the disciplines that serve both B2C and B2B markets. - Accountable for planning and delivery of all the marketing campaigns to build the brand, drive acquisition, increase loyalty and customer satisfaction. - Managed the CSR activities relevant to the communities served by the operator, fighting the digital divide in London.
Marketing and Communication Director
Fairphone
août 2016 - mai 2018
1 an 10 mois
Amsterdam Area, Netherlands
- Set up the marketing activities from scratch and managed the marketing and communication department. - Defined and drove the execution of a pan-European marketing plan to support business expansion (ecommerce & sell-in/sell-out of our partners), brand equity and engagement. Scope of activities: content strategies, trade marketing, go-to-market activities, digital marketing, community management, and PR in 9 European countries. - Successfully managed a complex and strategic contract negotiation for the distribution of the Fairphone 2 by Orange in France (85 shops, orange.fr, sosh.fr), working closely with counterparts in Legal, Sales, Product and Operations. - Defined messaging to address reputational risks, using radical transparency to turn them into opportunities. Strengthened Fairphone reputation as a pioneer.
Account and Project Director
Red Pimiento
oct. 2014 - mars 2016
1 an 6 mois
Amsterdam Area, Netherlands
Red Pimiento is a fast expanding Trade Marketing agency. • Develop business by maintaining strong client relationships with A-Level brand. • Translate the clients' needs and demands into clear and workable projects and creative briefs to the team. • Propose new dedicated trade-marketing concepts adapted to each client marketing and sales strategy ( co-branding promotion, exclusive accessory kit, online and in-store communication campaigns). • Manage multiple short and long-term dedicated national or international projects, from concept to production, including accessories (bags, cases, bikemount, cover…), POS material and packaging.
Orange
janv. 2004 - mai 2014
10 ans 5 mois
Paris Area, France
Deputy Director of Communication Strategy for Orange and Sosh
oct. 2010 - mai 2014
3 ans 8 mois
Paris Area, France
- Managed the Strategic Planning for the third largest French investor in advertising and briefed the communication Agency. - Developed the strategic communication plans for the launch of the new digital brand SOSH and for Orange main’s products. e.g. 4G, Fiber to the Home, Livebox, Cineday …. - Lead the implementation of 360 degree marketing campaigns, including the successfully execution of the communication strategy through all the touch points : media, digital communication, point of sales, trade , event and PR. e.g. creation of a monthly steering committee for each campaign. - Ensured all content is consistent and in line with the brand and communication strategy, in terms of style, quality and tone of voice. - Worked alongside the market research manager to set up pre and post tests of commercials, new names and communication concepts. - Tracked the Brand and advertising campaign‘s performance. - Supported the execution of the annual brand review and annual communication plan. - Supervised the product naming for France, including briefing, brainstorming, working with specialised agencies. - Managed 4 communication managers.
Head of launch for mobile & broadband offers
janv. 2007 - oct. 2010
3 ans 10 mois
Paris Area, France
- Managed the implementation of new offers through all distribution and customers support channels. e.g. Launch of Open, the first 4P offer. - Set up action plans to create more efficient customer journey. - Defined the “go to market” strategy with the distribution channel manager. - Managed a team of 4 project managers.
Project Manager - Implementation of new mobile and broadband offers
janv. 2004 - janv. 2007
3 ans 1 mois
Paris Area, France
Communication and Operational Marketing Manager
LambdaNet Communications
janv. 2001 - janv. 2004
3 ans 1 mois
Paris, France
- Managed the communication strategy including the PR strategy from scratch. e.g. PR agency management , events organisation, public relations with institutions and local authorities. - Defined and implemented the operational marketing strategy. e.g. creation of sales support tools, development of direct marketing campaigns.
Formation
Grenoble Ecole de Management
Master's Degree
1996 - 1999
3 ans 1 mois
Licences et certifications
Business Sustainability Management
Délivré le : juil. 2019
CircularX: Circular Economy Introduction - Ellen MacArthur Foundation
Délivré le : avr. 2019