Emilie Hytte

Swile is a worktech with one single goal : building a fulfilling work world thanks to Swile Card (benefits) and Swile App (survey, messaging) products. My job at Swile : boost adoption on B2C products. - New product launch, onboarding & crossboarding - Welcome program on existing product (strategy & operational) - Adhoc / Auto / Transac campaign management through Braze (mobile push, emailing, inapp, mailing) - Crossteam project lead (engineering, data, CSM, care, ...) - Data : KPIs definition, dashboard creation (periscope, metabase) and data extraction through SQL

Hearing Aid specialist, 1st network in France - Project Manager: integration and deployment of Adobe Campaign in France - Management of CRM campaigns: targeting, extraction, follow-up and optimization - Data: forecasting, data base analysis and enhancement

European leader of online booking for weekends and thematic short trips. - Management of newsletter and mobile push channels for the Benelux zone - Optimization of the clients/prospects journey - CRM projects: optimization and implementation of triggered campaigns/ integration of personalized content depending on user behavior or localization via Ampscript/ design and integration of new responsive email templates/ preference center implementation - KPIs analysis and optimization via SalesForce and Google Analytics - Database analysis and enrichment (SQL) - Intern management and training

Member of the TripAdvisor Group , European leader of online reservation booking for restaurants (1é countries, + 6M visits/months) - Coordination of the global CRM strategy in 12 countries (Europe and South America) - Analysis of the main KPI followed by campaigns improvements - Management of the emailing and pushes campaigns in the software ADOBE CAMPAIGN (Neolane) - Development of ad hoc strategic relational campaign - Automation and personalization of the campaigns in collaboration with the data analysts