Emilie SUBRIN

Fractional CMO and B2B SaaS marketing strategist helping tech companies structure, scale, and optimize revenue-focused marketing engines aligned with sales and product. - Define, build, and execute end-to-end B2B marketing strategies aligned with business objectives - Lead go-to-market, positioning, and growth initiatives across traditional and digital channels - Coordinate closely with Sales and Product teams to align campaigns, messaging, and pipeline goals - Develop, manage, and optimize marketing budgets with a strong ROI and performance focus - Drive lead generation and demand acceleration across inbound, outbound, SEO, paid media, content, and automation - Own brand management and corporate identity to ensure consistency across all touchpoints - Build and manage integrated marketing calendars across digital and offline activities - Set up KPIs, dashboards, and reporting to track performance and inform decision-making - Continuously test, analyze, and optimize campaigns using a data-driven, test-and-learn approach - Manage internal teams, external agencies, and freelancers in both on-site and remote environments Clients: Fire Matters, Golf Industry Australia, BioBag Australia, Jason Savard - the green Developer, Bluegum Digital, Bartending School and more...

Witekio develops embedded systems and IoT projects for clients from a variety of industries. The Digital / Performance Marketing Manager focus on 3 Area: Paid acquisition (SEA), Organic SEO & Website; all based on data analysis, reporting, growth tactics and lead generations.

Support Athennian in their growth to be the #1 Legal entity Management Software. * Manage Hubspot to be more efficient for the company structure and objectives * Set up and manage paid/organic acquisition to increase growth thought Qualified Leads (website, workflow, Google Ads, LinkedIn, FB, Twitter, Capterra)

Key responsibilities • Develop, implement and report on marketing campaign for internal client (with brief to design, digital, media and creative when required) • Educate and service Council departments and staff towards best-practice activity and outcomes • Keep the brand, communication and design guideline accurate throughout all the collateral and support • Respect procedure and processes with a focus on productivity • Attention to details to identify potential political, brand or design issues and offer solution to deliver client and business outcome

Develop and implement a Marketing strategy for the company's core product and new software launch. - Develop and implement Marketing activities calendar & content calendar for Facebook, LinkedIn and company's website - Continue updating the website for SEO optimisation, and update content - Create(when needed), monitor and review Adwords - Report on activities: Analytics, ROI and update calendar

Develop the marketing strategy for the company brands (Franchise network and spare parts brand) and implement the new strategies in terms of traditional marketing, digital marketing, social Media, Email Marketing and content Marketing. - In the automotive industry print marketing is important with an add on with the digital marketing to target all generations of buyers. - Digital Marketing effort was focused on Facebook, Instagram, Twitter and YouTube, with introduction of competitions and short product presentations to create leads. - SEO and SEM was also a top point to make sure that the brands' website engaged with potential customers and retain the current one.

MARKETING • Brand management • Marketing strategy: develop and implement – Marketing plan, PR, sponsorship • Client database management and development (big data management) • Website and social media strategy: develop, implement, manage and monitor • EDM, content management, web development (Instapage, WordPress), automation integration • Analytic and report on Marketing activities • Project and event management OPERATIONS • Monitor and improve the performance of the store – developing and improving process and procedure • Implement, monitor and improve KPI’s • Product development - services and cometics • Analytics and reports on the company operations + Finance • Supply chain management

• Updating the internet website and intranet website in order to inform about the latest product before the lunch of new range of product. • Following up, in terms of communication tools, le launch of three ranges of product at the European level which involved: - Supporting the coordination of the communication tools from the concept to the delivery through internal and external meeting (suppliers). - Validating the documents’ translation in four languages (French, English, Dutch and Spanish). - Update the Corporate internal product database in terms of product’s characteristics and communication tools for brands’ customisation (Schneider-Electric’s brands) - Following up the delivery of the communication launch kit over the French businesses - Creating and analysing a post-launch questionary • Day-to Day communication activities, such as transmitting documents to any subsidiaries in Europe. • Assisting in the organisation of corporate seminar and events. • Developing a new interactive communication support (through Lotus Note) for the sales department to inform their clients.

• Update and manage customers’ files • As a member of the quality department, I help to improve the customer service delivery which involved: - Development of internal procedure in order to improve the files management - Simplify the data for others employees to work more efficiently • Training new employees on operational activities and day-to-day tasks

• Customer information over availability of products, their characteristics and delivery. • Stock management and update through SAP software with my Italian contact. • Product order • Resolving litigious

• Maintaining the corporate Integrated Marketing Communication. • Surveying the markets where the company has activities • Creating and analysing targeted market study • Covering the headquarter events and writing press release • Covering and editing the internal newspaper (monthly)