Emilie Visser

– Some of my customers and accounts: LVMH, Van Cleef & Arpels, Richemont, Lacoste, Disney, Vinci Autoroutes, Geodis (SNCF), Publicis, Nissan, Optimics, Aramis Auto, Byron Group, Assur Bon Plan, Siblu, Dandy Dogs. – In addition, starting a DMC for Morocco, Ethical Trips, in 2025. – My scope: – Functional project management for digital and/or artificial intelligence projects (waterfall as well as agile / SCRUM methodologies). – Acquisition marketing: – affiliate marketing, partnerships, CRM (Salesforce), email marketing, online advertising, SEO, SEM (Google Adwords, Bing Ads), SMO (Facebook Ads, Linkedin Ads, Twitter Ads, community management), RTB, and analytics (Google Analytics, Universal Analytics, Eulerian, Atlas Solutions, Intelliad, Kiss Metrics). – I define, set up and implement online marketing and communications strategies for web shops and SAAS companies. I am also certified as a software tester (ISTQB foundation level). – Languages: French, English and Dutch.

– Key contributor to the CRM vision and strategy for LVMH, with a focus on enhancing customer experience and driving data excellence across our iconic brands in 6 divisions; Fashion & Leather Goods (Louis Vuitton, Christian Dior, Celine, Loewe, Loro Piana, Fendi, Givenchy..) Watches & Jewelry (Bvlgari, Chaumet, TAG Heuer, Hublot..), Perfumes & Cosmetics (Guerlain, MFK..), Wines & Spirits (Moet & Chandon, Hennessy..) Selective Retail (Sephora, Le Bon Marché, La Samaritaine..) and Other Activities (Belmond, Cheval Blanc..). – CRM Strategy & Execution: Define the product vision, strategy, and roadmap for CRM systems; align solutions with business needs and oversee the product lifecycle from ideation to deployment. – Stakeholder Collaboration: Work with cross-functional teams across divisions and Maisons to gather and prioritize user requirements, translating them into actionable deliverables. – Customer Data Management: Design data models and processes to improve data quality, completeness, and consent management while ensuring regulatory compliance. – Pilot & Performance Management: Manage pilot projects, monitor product performance, and identify optimization opportunities for scalable CRM solutions. – Agile Leadership: Drive agile processes and contribute to Program Increment (PI) planning, ensuring efficient execution and continuous improvement. – Cross-Functional Collaboration: Partner with Clienteling and Marketing Automation teams to integrate and prioritize customer-focused initiatives.

– 2 KEY PROJECTS: – 1. LNR website migration project: – Manage the Content & Design stream of the Van Cleef & Arpels worldwide website migration project from AEM6 to the Farfetch CMS. – Write the specifications – Consolidate with the project PMO and with Product Owners of the websites – >> This project was cancelled after the ending of the partnership between Richemont and Farfetch. The requirements document will be maintained and updated for a future migration. – 2. A digital & phygital game for the Perlée collection (currently available at La Samaritaine in Paris): – Coordinate the creation with the game design agency of a phygital game for a key collection. – Including 3D design of jewelry – Innovative phygital experience – Project follow-up from briefing, design, to building and testing. – >> The game can be played at https://perlee.vancleefarpels-event.com/fr/ online as well as in the Perlée collection pop-up stores in La Samaritaine in Paris as well as in several other locations worldwide.

– PMO for a key project at GEODIS (SNCF Group): – Manage the "Discovery" phase for a major project related to the websites of the group. – Implement project management tools. – Coordinate input from several IT and business stakeholders worldwide (reprentatives of different lines of business, regions and countries). – Set up workshops led by Valtech. – My (freelance) position is attached to the IT as well as the Digital Marketing department.

– The French lifestyle brand, famous for its iconic polo and crocodile logo, is implementing a loyalty program in countries worldwide. – My international role entails coordination of several internal and external stakeholders (local CRM managers, several technical partners, advertising agencies, legal department, logistics, campaign team, QA team..) and ensuring the seamless implementation of the program in the Lacoste retail systems as well as on the e-commerce websites. – 1. My first key project - Simultaneous roll out of Le Club Lacoste to 5 EU countries (completed): – As a CRM Project & Product Manager, I have successfully coordinated the roll-out of the Le Club Lacoste loyalty program to 5 European countries simultaneously (Spain, Italy, Portugal, The Netherlands, and Belgium), on time, within budget, and with the expected quality as defined in the beginning of the project. – 2. Second key project: Implementation of a new core model of the loyalty program with an external loyalty engine - Lacoste USA – Implementation of a new core model for the loyalty program. First country: USA. – The project entails the implementation of an external loyalty engine, Cheetah Loyalty, in the Lacoste ecosystem, while simultaneously implementing a new middleware, Microsoft Azure (iPaas), with IT teams. All customer and loyalty data now transit through this tool. – Typical tasks for these projects: – Setting up steering committees and leading weekly operational meetings with all stakeholders – Creating the Gantt planning in Smartsheet – Writing functional specifications and test scenarios for all IT systems – Project risk management – Program launch coordination on different media (POS material, staff training books, website, video, emailing) – Full redesign of the emails with Havas agency and US teams – Adaptation to local needs with local teams – Gift logistics coordination with local teams

– VINCI is the world's largest highway concessions and construction company (CAC40). – VINCI Autoroutes (Highways), has created an internal startup dedicated to developing artificial intelligence (machine learning) models that will allow VINCI to automate several processes, such as vehicle classification and incident detection. – 2 internal Agile development teams are involved in each project: – The data science team developing the artificial intelligence algorithms – The software development/ IT team developing labeling as well as monitoring tools – I coordinate several artificial intelligence projects amongst which automated incident detection (accidents, objects or pedestrians on the highway, cars going the wrong way, traffic jams, road works..), using the existing camera network. In some projects, a third aspect comes into play: on site camera implementation, which is coordinated by our internal client.

– I work as a freelance consultant on the DNX project: – Content integration in the new CMS: SDL Tridion – SEO – Quality control – Marketing translations in Dutch – Marketing adaptations for the Dutch and Belgian markets (affiliate marketing, payment methods..)

– Project coordination (planning, execution and closing of projects) – Organizing PR events – Promotion of events on social networks – Online Marketing: Facebook Ads, Adwords, Bing Ads, viral games – Accounts: Imusic-School, Aramis Auto, Esprit-Discount, Siblu.

– Inspirational Stores was founded in 2007 by Michel de Guilhermier and Martin Genot to be a performance based web agency. Several luxury brands outsourced their entire online activities to Inspirational Stores; from developing the web shop to handling traffic acquisition. Former clients are brands such as Antik Batik, Lamarthe, Delvaux, KOT, Maison de la Truffe, Kaspia... I have set up the affiliate programs for those brands in several countries throughout Europe. – Inspirational Stores changed its business model and strategy in July of 2009. The company merged with D3T Distribution. D3T is the company behind web shops Motoblouz.com and Cuir-City.com. – My job; – Affiliate programs : – I have set up the affiliate programs for these two web shops. You can check out our programs on NetAffiliation.com. Our main focus is on Motoblouz, French market leader in online sales of motorcycle equipment. – The Motoblouz program is well animated (we organize a challenge or incentive once a month and our creatives are replaced on a regular basis). Currently one out of 4 orders is generated (directly or indirectly) through our affiliate program. – Partnerships : – I have negociated several long term partnerships and thus increased Motoblouz's online presence on key business-related websites such as Moto-station.com, Moto85.com, Motoservices.com, Lequipement.fr, Motorevue.com, Motomag.com, and MotorsTV.com, while keeping in mind our ROI. – Collection of qualified opt-in email adresses (biker profiles) – Email marketing – Redefinition of Motoblouz.com's checkout : – The former checkout process consisted of 10 steps. I optimised it to 5 steps and thus increased the webshop's conversion rate significantly.

– Pixmania.com (Fotovista Group) is part of the DSG International Group since May 2006. DSG is listed on the London Stock Exchange (LSE). – Pixmania.com is the European e-commerce leader in consumer electronics. – Visit us at Pixmania.nl, Pixmania.be, Pixmania.lu