Emily Christiane Wesche

Identification of consumer opportunities and support in product innovation Brand positioning, storytelling, and go-to-market strategy for the Asian market

- Developed and executed omnichannel marketing strategies that drove growth and digital transformation, successfully creating a new B2C approach bridging with B2B approach. - Led the creation of an e-commerce business unit, achieving significant online sales growth and enhancing brand visibility across digital platforms. - Directed a comprehensive brand redesign and product innovation strategy, incorporating scientific expertise to reinforce brand credibility and consumer trust. - Managed P&L for multiple markets, optimizing costs, maximizing ROI, and aligning marketing initiatives with overall business objectives. - Led international teams across Europe, Asia, and the Middle East, strengthening capabilities, fostering collaboration, and driving performance improvements. - Built and nurtured strategic partnerships, expanding into new markets and ensuring the alignment of marketing strategies with global client needs.

BUSINESS DEVELOPMENT, INTERNATIONAL MARKETING STRATEGY & LOCAL ACTION PLANS , QUALITATIVE MARKETING RESEARCH : - USA (direct marketing pioneer, 1 billion US$): brand presentation for retail - Singapore (Pioneer of the CC cream) : brand repositioning, portfolio management, packaging, communication - France (Packaging and full service cosmetic manufacturer, 63 million €, ) : recommendation of the leverages for international sales development - Germany (Leading food company, 4.5 billion €): ad hoc customer research on the brand, product and communication-mix to accelerate sales SKILLS SUMMARY 20+ years in International high-end cosmetic brand management, marketing strategy & business development Business founder & owner of a lifestyle brand Out-of-the-box thinker, multi-tasking, result-driven leader, consumer-centric, positive and passionate Tri-lingual : German (mother tongue), French, English International and Local Marketing Strategy - recommendation & implementation of the long-term strategy/ marketing action plans - Business Plan: P&L, COG's, profitability, marketing budgets - Brand Image and positioning Brand Development – product innovation - Brand DNA, product positioning, concepts - New Product Development of skincare, make-up, fragrances - Visual brand identity: logo, packaging Trade-Marketing - New product launches/ existing product strategy - Recommendation and development of all launch elements, international/ local - Merchandising - Promotional cross-segment strategy, in-store animation plans, CRM Communication on and off-line - creation of the press campaign, KOL, influencers, media plan, customer brochures, PR, institutional website Trade-Marketing multi-channel - Sales strategy/ net-sales forecasts - Sales-team : presentation, motivation program, working documents - Training and motivation programs for salesgirls - Spa’s : Protocoles for cabins - Commercial website Customer Insights - Qualitative and quantitative market research

paris-bahamas©, a lifestyle skincare & fragrance niche brand , development of multi-segment and channel distribution in France, USA, Asia, Bahamas More than skincare.....these products transport you directly to the Caribbean islands. The fusion of Bahamian lifestyle and ingredients with French perfume and skincare know-how giving birth to paris-bahamas. A skincare and fragrance line based on highly-efficient ingredients hand-collected from the Bahamas (selected after long R&D financed by grants of the French government), made in France, 100% natural.....

International Marketing Director, Skincare COTY PRESTIGE, Paris High launch intensity : more than 200 skincare products in over 12 years Out-of-the-box innovative product development Strongly sales and profitability-oriented strategy Highly involved in the design and follow-up with local markets Management of cross-functional and multi-cultural teams Global strategy of introducing the Lancaster brand on the Chinese market and other Asian markets in 2006