Emma Dumont

Responsable Brand content : - Stratégie influence et social media avec 14 campagnes menées en 2024, 37 créateurs activés, 50 contenus originaux créés, atteignant +23M d’impressions. - Veille concurrentielle, analyses et propositions de contenus trends innovants et impactants. - Développement de la stratégie de contenu en alignement avec la stratégie globale de l'entreprise. - Organisation content factory trimestrielle + tournages capsules vidéo social native mensuels en magasins. - Production et gestion de divers types de contenu, incluant vidéos, UGC, campagnes d'influence, photoshoot. - Optimisation SEO, contenu optimisé pour les moteurs de recherche afin d'augmenter la visibilité et le trafic organique. - Suivi et analyse des performances / KPIs des contenus pour mesurer l'efficacité des stratégies et ajuster les campagnes en conséquence. - Gestion de la marque, maintient d'une voix de marque cohérente et développement des guides de style pour garantir l'uniformité du contenu. - Garante du respect des délais et la qualité des contenus in-feed, validation des créations et animation des agences et prestataires externes. Direction de la marque : -Coordination des équipes internes sur les campagnes de communication 360° -Gestion opérationnelle du sponsoring Auchan & Top Chef 2023 et 2024 -Brief créatif des agences partenaires sur les projets stratégiques de la marque, négociation des devis et challenge des équipes -Lien entre la DPW et les équipes France : Brand Committee, cadrage des campagnes, coordination des efforts de communication au national -Chef de projet Tract Supplément plaisir édito mensuel (+ 1,5M d'exemplaires) -Coordination plan de communication 360° territoire France lancement gamme skincare pour COSMIA -Lancement recettes à moins de 3€ hebdomadaires, DA, shooting vidéo & photo, diffusion réseaux sociaux et site ecommerce sous format landing page (51 recettes, 15 962 599 vues au cumulé sur Instagram).

🎁 Simultaneous opening of 8 stores with an innovative concept in collaboration with retail partners: - Development of a never-seen-before concept to drive traffic to shopping malls in France for CEETRUS group (Immochan) and retail stores (Boulanger). https://bit.ly/32YkiSM - Pitch - Development and opening of 8 shop-in-shops in France within 5 months dedicated to the discovery of innovative products from international startups. - Recruitment and constitution of a team of 25 people. Training of salespeople and store managers. Remote management of teams and objectives. 💻 Launch of an E-commerce website & Live Streaming Event : - Opening of an online marketplace to sell innovative products from international startups. Shipping everywhere in Europe. www.barainnovations.com +30 000 BtoC orders shipped. - Live streaming twice a week on the Internet to showcase innovative products and inform our community about the latest tech-related news. https://www.barainnovations.com/emission - E-commerce https://www.barainnovations.com/ - Podcast https://anchor.fm/barainnovations - Blog https://www.barainnovations.com/blog

🎯 Head of marketing: - Onboarding for International's clients to deliver amazing Consumer Experiences - Define the Missions and Monitor the Performance of the Marketing Team - Running Marketing Across both the Consumer and Commercial Business - Brand Strategy and Positioning for our clients (Audit & Benchmark) - Innovation and New Product Launches 🛒 Head of Retail partnerships: - Partnerships Negotiations with Decision-makers from major Retailers in Europe - 23 partnerships concluded with major European Retailers. Drafting of Contracts with the Legal Department. - Organization of more than 700 Demonstrations of Innovative Products in Collaboration with Retail Chains at the National Level 💰 Fundraising: - Creation of Visual Contents dedicated to Fundraising - Pitch in front of Investment Funds and Private Investors - Negotiations with two large French Retail and Real Estate Groups to join our Investor Board - 1 million euros Raised in 1 month 🔥 Corporate communication strategy : - Public Relations - Develop and Update Company Presentations, Website, Social Media - Maintain Press Kits and Database - Define the Missions and Monitor the Performance of the Communication Team - Collect Press Clippings 🔮 As an entrepreneur: - Strategic Communications / Crisis Management - Development of High Performing Teams - Consulting in Marketing Strategy for Large Real Estate Groups (Ceetrus) - Consulting in Digital Strategy for Large Retail Groups (Boulanger) - Consulting in Consumer Experience Strategy for Large Retail Groups (Boulanger)

In charge of the organization of the multi-artistic festival "Fou'Art à Tout Artistique" 2016. I wanted to get involved in community life as soon as I returned to France after a long period spent working abroad. The CREA association welcomed me with open arms by entrusting me with a mission in which I was totally invested. This experience as an Event Project Manager opened my eyes to the professional path I wanted to pursue by combining my skills in communication, commerce, and events. Prospecting: - Recruitment of artists, creation of communication tools, selection of participants - Search for patrons Organization of volunteer missions: - Recruitment strategy for new volunteers - Retention strategy for volunteers already engaged - Organization of preliminary information meetings - Planning of missions for volunteers during the festival Partnerships Officer: - Creation of the partnership file, prospecting patrons, meetings - Press relations Communication: - Design for flyers, posters and event banners - Creation and sending of newsletters - Community management Events: - Creation of the back-planning event for artists, patrons, organizing team, volunteers - Coordination of artistic services (logistics, volunteer assignment, technical team ...) - Development of means of measuring the impact of the event

As the right hand of the Export Director of Aperam Iberica, I had the task of: - Organization of expeditions - Preparation of documentary bundles - Response to international restricted tenders - Various translations Spanish / French / English - Proofreading of transport files and documents

- Rédaction d'offres - Préparation de devis - Organisation de la chaîne logistique - Facturation - Salon professionnel

Future Line Entertainment is a Los Angeles film production company engaged in developing and producing ground-breaking independent feature films, commercials, music videos, PSAs and documentaries.​ - Customerd / partnerd prospecting - Organizing the agenda of the team - Writing of "Pitch Packets" for upcoming shoots - Assistant at Red Line Studios in Hollywood, training in "script writing" and "how to conduct your cast of actors" - Company communication strategy - Community management - Creation of promotional visuals - Logistics organization for the shooting of "Nike Lebron 11 - Away Game - Commercial Spot"