Emma Philo

- Managing client accounts from different industries (Quitoque, Fimalac Entertainment, Aubert, Autour de Bébé) - Designing scenarios to improve navigation journeys and increase conversions across clients' websites - Leveraging BEYABLE's best practices - Identifying and analysing data to create and complete projects - Collaborating with the IT and web design teams to develop personalisation - Building trust by maintaining regular contact with clients via email and phone to update them on project progress and offering advice on new strategies aligned with business trends - Training clients on the BEYABLE Saas platform, enabling them to use it independantly

- Creating blog content and content pages for eCommerce fashion brands and online magazines - CRM: Producing email marketing copy and designing newsletters in both French and English - Creating content strategy for eCommerce and social media - Writing Kickstarter campaigns for startup fashion brands - Work recognized by Sophia Amoruso, Victoria Magrath (aka In The Frow) and British Glamour Editor Charlie Teather

(Covering for digital manager on maternity leave) - Account manager for Karl Marc John, Marie Sixtine and Rampal Latour - Organisation and implementation of the commercial calendar for 3 brands - Implementing the business plan + monthly and daily targets - Holding weekly meetings with clients and analysing KPIs - Collaborating with SEA and SEO teams to improve brand visibility and traffic - Collaborating with the CRM team for CRM strategy - Analysing requirements for the IT roadmap - Management of 1 intern - Back up for other digital managers during holiday period Tools: Shopify, Google Analytics, Polar Analytics, Baback, Dialog Insight, Powerpoint, Excel.

- Management of a team (1 permanent contract, 2 interns). - Weekly reports for board of directors: KPIs, bestsellers, most purchased categories, with a comparaison N-1. - Coordination and implementation of the promotional calendar. - Working with the various departments (marketing, purchasing, CRM and digital marketing) to communicate the different offers and create new landing pages on the site. - Implementation of SEO optimisation of the site with the SEO team (content writing, optimisation of key periods and creation of category pages in compliance with SEO guidelines). Tools: Hybris, Smart Edit, Google Analytics, Looker Studio, AB Tasty, Powerpoint, Excel.

- Ensure collection assortment is consistent with the country(ies) of delivery and the initial E-shop collection - Ensure the update of the product catalog - Define a consistent pricing policy in line with the mix marketing and the Europricing policy - Ensure the optimization of website & mobile content (images, texts, product photos and descriptions) to improve the conversion via an effective, relevant and SEO friendly content in consultation with the Acquisition and SEO teams - Define and implement the online marketing plan (merchandising, promotions ...) in line with the global E-commerce marketing plan - Work continuously on the web merchandizing to improve UX and Sales - Adapt Brand content pages - Manage email campaigns (web agency brief, targeting, routing and analysis of campaigns) - Define, set up and analyze A / B tests to improve user experience, loyalty and conversion rate - Contribute to the evolution of the e-commerce platform, implement corrective actions and define new functionalities to help our growth, the acquisition of new customers and the loyalty of our existing customers - Implementation and monitoring of KPIs, follow-up of P & L - Manage the logistics provider for international shipping Tools: Salesforce Commerce Cloud, Salesforce Marketing Cloud, AB Tasty, Powerpoint, Excel.

- Integrating products - Writing on-brand product descriptions and optimizing SEO in French and English - Producing all English content (blog content, newsletters) - Managing e-merchandising - Optimizing SEO, content and back linking - Optimizing the customer journey - Managing stock (and re-stocking products) - Managing customer services (hotline, Sendinblue chat and emails) - Building and programming newsletters in Sendinblue, marketing automation and transactional emails - Sending SMS to customer database - Participating in editorial content - Working on the site rebuild / redesign - Training interns and warehouse staff Tools: Prestashop, FastMag, Coliship/Colissimo Box, Zendesk, Photoshop, Sendinblue (now Brevo), Mail Chimp, Google Analytics, Powerpoint, Excel.

- Weekly articles for the fashion section for the website - Contribution to the self-development section - Image sourcing and researching - Use of Slack, G Drive and Google Documents - Use of MailChimp to send out newsletters (digital marketing) - Help with the visual merchandising of pop-ups - Training of pop-up shop interns - Participation during events