Emmanuel AUBLET

Senior Retail & Franchise Consultant

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Business DevelopmentStratégie & ConsultingStratégie MarketingCoaching

Langues

AnglaisFrançais

À propos

Introduction

CEO & retail transformation expert with 20+ years turning around major F&B and retail brands. Successfully led Pizza Hut France from €-3.5M to profitability, doubled Subway's network to 500+ locations, and managed complex business exits. Specialized in franchise strategy, digital transformation, and crisis management for B2C multicanal brands.

Liens

Expérience de travail

CEO & Founder

Phormio ConsultingFreelance

juil. 2020 - Présent

6 ans 4 mois

Paris, France

- Strategy Consulting: B2C, retail & franchise businesses -> Last mission: create a strategy for an industrial group (LBO) willing to expand into retail. - Board member: LUCIBEL (July 2020-July 2121), innovative French group that designs and manufactures new-generation solutions based on LED technology (LIFI, light therapy, etc). - Advisor to several retail tech start-ups: -> Yoobic: THE digital workplace for frontline teams (business development) -> AlloBrain: the world class client retention startup (strategy, branding, business development)

Managing Director France

Just Eat Takeaway.com

août 2023 - juil. 2025

2 ans

Paris, France

2024 was a pivotal moment of the French subsidiary: turn-around or exit (company data is confidential): under my direction, the team launched: - the redefinition of commercial policies, - the renegotiation of major supplier contracts (delivery partner), - the closure of own delivery subsidiary Mid-2024, the Management Board decided to shut down the justeat.fr platform by end of the year: the following twelve months, I focused on: - the negotiations with Workers’ Council, Labor Authorities with a successful approval of the social plan, - the operational & financial wind-down of the French entities

Writer

janv. 2019 - mai 2020

1 an 5 mois

Thriller written under an alias, "The Devil' Banker" by Edward Subut

AmRest

mars 2016 - juil. 2019

3 ans 5 mois

Paris Area, France

President Pizza Hut France (restaurant & delivery)

janv. 2017 - juil. 2019

2 ans 7 mois

Paris Area, France

Turnaround of the company (70M€ sales, 200 employees, 11 equity stores, 115 franchisee stores): from €-3.5M EBITDA to green - Digital turn-around: new ecommerce site (conversion rate x 2) - Operational turn-around - Development: openings, acquisitions (5 restaurants) & new fast casual concepts

General Manager, La Tagliatella France (Fine dining Restaurants)

mars 2016 - juil. 2019

3 ans 5 mois

Paris Area, France

8M€ sales, 10 restaurants (5 franchisees), 100 employees - Turn-around of the two French subsidiaries (company-owned and franchisee) - Repositioning of concept: offer, products, operations

General Manager France, Belgium, French Switzerland / OOH & restaurant / Franchise network

Subway France Belgium French speaking Switzerland

nov. 2011 - déc. 2015

4 ans 2 mois

Paris Area, France

FRANCE : 500+ restaurants, sales over €200 M Role: - Manage & coordinate HQ and local OPS teams : Development Agents and franchisees - Organize store development strategy - brand positioning - pricing and food and beverage policies - Specific focus on B2B development - Spokesperson for the company (media, authorities) – crisis management Achievements: - Number of restaurants doubled in 4 years (265 restaurants mid-2011 when I took up the position) - New offer and pricing policy in a crisis environment for out-of-home business (since 2012) - B2B development: contracts signed with major food service providers (Elior, Lagardère Services) BELGIUM: 9 restaurants (turn-around situation) French-speaking SWITZERLAND: launch of a new country in 2012-13 - First restaurant opened in April 2013 - B2B contract signed with Naville (ex-Lagardère services) for 6 restaurants

Consultant, innovation & retail

indépendant

mars 2011 - déc. 2011

10 mois

Paris Area, France

- Pitch of innovative start-ups to major retail accounts - Audits of innovation strategies : « connected stores » & social networks

Hygena

sept. 2007 - mars 2010

2 ans 7 mois

Paris Area, France

Regional Director / home furnishing B2C market / company owned network

déc. 2008 - mars 2010

1 an 4 mois

Paris Area, France

Hygena Cuisines (kitchen furniture & home appliances, 150 stores, 200 M€ sales, Nobia group) In charge of creating the greater Paris region in a complex environment: drop of national sales of minus 25% (consumption, real-estate and financing crises) and inefficient supply chain: - 20 stores over the greater Paris region & team of 80 - 2009 budgeted sales of 23 €M Method: - On-site presence & coaching in order to curb team turn-over, initiated by the internal crisis - Development of « quality sales » (margins & services) to maximise revenues per customer - Operational setting up of a single fitting sub-contractor for the greater Paris region (test before national roll-out) - IT roll-out: transfer to SAP - Management of major customer disputes Achievements: - Fitting sales: region rank #1, 4% over budget - Appliance sales: region rank #1, 22,1% of overall sales - % credit sales: region rank #1, 60% over national average

Area Manager / home furnishing B2C market / company-owned network

sept. 2007 - déc. 2008

1 an 4 mois

Paris Area, France

Hygena Cuisines (kitchen furniture & home appliances, 150 stores, 200 M€ sales, Nobia group) - 10 stores & team of 35 - 2008 sales of 10 €M - Successful opening of two news stores, including the first city-centre mall concept

Store Director / Home inhancement business / integrated network

Conforama

févr. 2004 - mars 2006

2 ans 2 mois

28000 Chartres, France

CONFORAMA (home furnishing, 250 stores, 3.2 B€ sales, PPR Group) Turn-around of the store of Chartres (34,000+ sq ft): inefficient management team, worst shrinkage rate of the group, stagnant sales, falling customer satisfaction Manager of a team of 38 / 2005 sales of € 8.7M Actions: - Reorganization of the supply chain & setup of group accounting procedures - Development of sales and services Achievements: - Customer waiting time divided by 4 - Shrinkage divided by 6 - EBIT multiplied by 3 - 2006 Company Award for best improvement of customer satisfaction

Advisor to the founder

Be Good (healthy fast-food restaurant start-up)

avr. 2001 - déc. 2003

2 ans 9 mois

Paris Area, France

Business plan evaluation and launch of the restaurants Break-even reached after six months, new outlets opened in 2006 and 2007, 1rst franchise opened in 2009 in Switzerland, company sold in 2011


Formation

INSEAD

MBA

2001 - 2001

1 an

École Supérieure de Commerce Et de Management - ESCEM

DESCAF

1990 - 1993

4 ans

French Navy High School

Baccalauréat C

1985 - 1988

4 ans

MBA INSEAD - ESCEM - Lycée Naval

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