Emmanuel Barencourt

Product building (no-code & AI) • Product methodologies : apply lean startup and design thinking principles to identify problems, test hypotheses, and build a product roadmap. • Rapid prototyping : use no-code tools (Framer, Bubble, Airtable, Make, Webflow, Figma, Bubble, etc.) to build and test minimum viable products (MVPs) quickly and iterate based on feedback. • Product measurement & analytics : define key metrics (e.g., activation, retention, churn) and analyze data to guide development decisions. • User experience : run user tests, analyze feedback, and adjust the interface (UX/UI). • AI integration in the product : personalize the user experience, automate support, or generate content via AI models. Automation & no-code tools • Process automation : design and automate complex workflows with services like Make or Zapier. • API handling & programming basics : understand the fundamentals (HTTP, JSON, authentication) to connect third-party services. • Database management : structure, analyze, and optimize data with Airtable, Notion, or SQL databases. • No-code tooling : mastery of Webflow for websites, Tally for forms, and component integration via blocks or scripts. • AI integration : use and integrate models such as GPT (via the OpenAI API) or DALL-E to generate text and visuals. • UX/UI design : craft ergonomic, intuitive interfaces (wireframing, components, accessibility). Growth marketing • Definition : a data-driven, rapid-experiment approach to optimize the entire customer lifecycle. Unlike growth hacking, which focuses on short-term “hacks,” it blends short- and long-term actions for sustainable growth. • Growth funnel (AARRR/A3R3) : awareness, acquisition, activation, retention, revenue, referral; each stage is tested with experiments. • Tools & practices : A/B testing, data-driven email campaigns, landing page optimization, KPI tracking (e.g., conversion rate, LTV), segmentation and personalization. • Monitoring & trends : stay informed about marketing innovations (generative AI, optimization for AI-powered search) and adopt cutting-edge tools. Persuasive copywriting • Principles : writing persuasive text that prompts the reader to act; invest time to understand the audience and the product to tailor the message. • Frameworks & techniques : • AIDA: capture Attention, spark Interest, build Desire, drive Action. • Emphasize benefits rather than features. • Clear, specific calls-to-action (CTAs) to guide the user. • Social proof and USP: use testimonials and highlight a unique value proposition. • Types of copy : advertising, sales, direct response, public relations, and technical copy. SEO (Search Engine Optimization) • Goal : optimize a site to improve search rankings and earn sustainable organic traffic; focuses on search engines and excludes paid advertising. • Three pillars : 1. Technical : site structure, performance, security, structured data, and technical SEO (robots.txt, sitemap, load speed). 2. Quality content : relevant, unique, well-structured content that matches search intent. 3. Backlinks : obtain high-quality inbound links (guest blogging, partnerships) to strengthen site authority. • On-page vs. off-page : on-page SEO covers in-page optimizations (keyword research, titles, meta descriptions, H-tags, alt text, internal links), while off-page SEO focuses on backlinks and external authority. Technical SEO spans performance and site structure. • On-page checklist : keyword research, content quality, keyword placement (title, first 100 words, H2s, meta description, image alts), image optimization, URL structure, internal/external links, technical monitoring, and content freshness. Analysis & strategy • Business needs analysis : identify goals and friction points to propose suitable digital solutions. • Process optimization : diagnose inefficiencies and implement measures to increase productivity. • Workflow digitization : transform manual or paper processes into efficient digital systems. • Technology watch : track innovations (AI, marketing, no-code tools) and integrate those that improve performance and innovation. Project management & change enablement • Project management : plan, organize, and track digital transformation projects to meet deadlines and budgets. • Change management : support team adoption of new solutions and manage resistance. • Training & communication : explain technical concepts to non-technical audiences and train users on the implemented tools. Collaboration & customer focus • Teamwork : collaborate with marketing, design, development, and operations specialists to deliver coherent solutions. • Customer orientation : understand user needs and propose solutions centered on satisfaction and delivered value. • Customer service : provide quality support and guidance during implementation and follow-up.

• Technical Expertise : Diagnosis and resolution of complex issues related to the PrestaShop e-commerce platform, including advanced configurations, third-party extensions, and integrations with external systems (payments, logistics, etc.). • Advanced Customer Support : Personalized assistance to an international clientele, with a solution-oriented approach to meet users' specific needs. Management of support tickets using dedicated tools (Zendesk, Jira). • Bug Management and Continuous Improvement : Identification and reporting of technical anomalies to development teams, active collaboration to enhance the platform and related products. • Training and Documentation : Creation of user guides, tutorials, and FAQs to empower users and enrich available resources. • Interpersonal Skills : Clear and empathetic communication with clients of varying technical levels, maintaining high customer satisfaction through a proactive and collaborative approach. • Technology Monitoring : Regular updates on new PrestaShop versions, e-commerce trends, and best practices to optimize the user experience.

1. User Support : • Phone call handling, issue identification, and remote troubleshooting. • Application of knowledge base procedures to resolve incidents. • Escalation to IP or higher levels when necessary. 2. Password Management : • Reset, unlock, and assist with password creation. 3. Device Troubleshooting : • Diagnosing and resolving printer and scanner issues, including desktop scanners and check scanners. • Remote installation and setup of printers and peripherals. 4. Application and Mobility Support : • Resolving application-specific issues related to business operations. • Diagnosing and resolving mobility issues, including Wi-Fi and tablet connectivity. 5. Network Support : • Troubleshooting network-related issues and escalating where necessary. 6. Incident Management : • Ticket creation, tracking, and closure in ticketing systems. • Backlog management for Level 1 and Level 2 incidents.

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• Diagnose issues • Resolve user-reported problems • Perform troubleshooting • Order and replace defective parts • Install new hardware and software (integrate and manage networks) • Train users • Monitor and address viruses to eliminate or limit their spread • Incident and request management using Remedy • IT asset and user account management with Active Directory

• Optimize technicians' schedules • Handle incident tickets issued by the Front Office and use all available tools to restore full functionality to Free subscribers' fiber optic signal • Analyze and process reports from the Front Office regarding degraded or non-functional access • Conduct investigations on company equipment • Ensure control and follow-up of actions taken and manage reminders • Schedule maintenance appointments with Free subscribers (SAV) • Provide technical, administrative, and logistical support to technicians • Report relevant information to supervisors

• Manage and respond to B2B customer inquiries • Build and maintain customer relationships • Provide product or service information • Identify customer needs and recommend appropriate solutions • Handle and resolve customer complaints • Process orders, forms, and applications • Coordinate with internal teams to ensure customer satisfaction • Track and follow up on customer requests • Maintain accurate records of interactions in CRM systems • Upsell or cross-sell products and services

• Handle and manage customer inquiries • Provide detailed information on Verisure's security systems and services • Support customers with technical or billing issues • Schedule and confirm installation or maintenance appointments • Promote additional services or upgrades to existing customers • Follow up on customer satisfaction and feedback • Maintain and update customer records in CRM systems • Collaborate with internal teams to resolve customer issues efficiently • Assist with contract renewals or modifications • Handle emergency situations and coordinate quick responses

• Welcome, inform, and guide users to the appropriate contact person or service • Answer incoming phone calls, provide information to the public, and/or transfer calls based on their nature • Manage the regularization of entries and exits • Handle the management of keys and mail