EMMANUEL BORNE

Project Manager Senior - PMO International

Salaire / Taux journalier

Paris, France

Mobilité : France, Belgique, ...

Freelance

Peut venir sur site

Expertises

CRMTransformation digitaleResponsable Marketing OperationsCustomer Success ManagerHead of MarketingWeb AnalyticsStratégie MarketingResponsable Marketing DigitalBusiness DevelopmentGo-to-marketResponsable MarketingGestion de la performanceOpérationsStratégie de croissanceCustomer SuccessSupport clientAmélioration des processusManagement de transitionAnalyse concurrentielleAchatsConseil en managementStratégie & ConsultingService clientDiagnosticÉtude de marchéChef de projetGestion de projet - PMOPMOTransformation businessAnalyse business

Langues

Français (Maternelle)Anglais (Courant)Espagnol (Courant)

À propos

Introduction

20+ years of experience in management consulting and project management for e-commerce, digital, customer, marketing & sales departments within startups, SMEs, and large international corporations.

Liens

Expérience de travail

Lead Sales and After-Sales Customer Experience auditor

RENAULT Group

janv. 2023 - Présent

3 ans 10 mois

– Conducting and coordinating CX compliance audits for New Cars Sales, Used Cars Sales and After-Sales activities in the French, Swiss and Belgian Renault dealer networks – 400+ points of sales; management of 12 auditors.

International Customer Experience Manager

DACIA (Renault Group)

janv. 2021 - janv. 2022

1 an 1 mois

– Launched the online pre-booking platform for the Dacia Spring model across Europe – Scoped and designed Dacia's eCommerce customer journey for key European markets (pilot in the UK).

Head of International Rollout - Web/mobile customer brand websites & apps

RENAULT Group

janv. 2018 - janv. 2021

3 ans 1 mois

– Led the international rollout of Renault Group's unified web & mobile platforms for all brands (Renault, Dacia, Alpine, Mobilize). Achieved 100% deployment across 75+ countries/business units within 24 months: Greater Europe, South America, India...). – Coordinated cross-functional teams, including the Group's Digital Factory and local business leaders – Managed 2 teams of 7 consultants in charge of launches.

International Senior PMO consultant

RENAULT Group

janv. 2016 - janv. 2017

1 an 1 mois

– Oversaw a project to accelerate the sharing of best practices in sales, marketing, and after-sales across Europe. Scope: Europe + France – 10 business units covering over 30 countries. – Coordinated & transversally animated project from upper central C-level to country-level operational managers.

Senior Consultant - Digital performance / Customer value growth / Conversion Rate Optimization

BOUYGUES TELECOM

janv. 2013 - janv. 2015

2 ans 1 mois

– Managed digital customer journey optimization, cross-sell/upsell and ARPU growth initiatives for a customer base of 11M individual and small business clients.

Independent Consultant

ADZZ CONSEIL

janv. 2009 - janv. 2015

6 ans 1 mois

– Helped digital pure-players in retail and digital services (POPCARTE.COM, KOW.FR, TRIVOP.COM, KITCHENDIET.FR...) as well as brick-and-mortar companies (Groupe Nouvelles Frontières, Groupe Etam, DEVOP.FR, AFPA Group...) to kickstart or grow their online business, through: – Lead Generation / Customer acquisition through webmarketing campaign design and management (SEM/SEA Google Adwords; Retargeting campaigns, Social Media, Newsletter...) – Customer journey and conversion rate optimization (CRO) leveraging customer behavior data, web analytics, A/B and multivariate testing.

Project Consultant

ORANGE BUSINESS SERVICES

janv. 2012 - janv. 2012

1 mois

– Scoped & managed online marketing campaigns to activate cloud services on existing customer base.

BI Marketing Data Manager

ACCENTURE

janv. 2006 - janv. 2007

1 an 1 mois

1180 Uccle, Belgique

– Managed the data quality of a BI marketing tool for customer segmentation and reporting across Europe.


Formation

ESSEC Business School

Master of Science in Management / Grande École program., corporate strategy and marketing

2001 - 2006

5 ans 1 mois

– Selected after 2 years in 'classe préparatoire économique et commerciale'. – Specializations in corporate strategy and marketing.

KELLOGG SCHOOL OF MANAGEMENT

Master of Business Administration, Finance, Marketing, International Negotiation

2005 - 2005

1 mois

– (Exchange program. Northwestern University. Chicago, USA) – GMAT score: 720.

Portfolio

Data Quality Manager > 80+ Million Customer database

70M€ d'économies d'achats hors programmes.

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