Emmanuelle Kleinmann

Marketing Advisor, Interim & Fractional CMO for Start ups and scale up such as : Humanlinker, Dust, Interfast, PayFit, Cegid and others.

UnlockM is a peer to peer learning & community platform for B2B marketing leaders. With over 12 B2B marketing trainings (+10 more to come this year), B2B marketing leaders can learn at their own pace, access actionable templates, and engage with a community of peers to turn their ideas into tangible results. https://unlockm.fr/unlockm-communaute

Interim CMO - Exco Member - Team +50 - Focus SLG to PLG

• Deployment of all the digital marketing strategy in France & Monaco • Deployment and management of the French e-commerce Website (content management, traffic management, SEO, optimization, project management with the IT team) • Creation & implementation of a digital training for internal sales person • Project management & deployment for Retailer App (increase lead generation) • Implementation and development of Marketing Automation tool & CRM

France and Southern EMEA Senior Marketing Manager - Developer Relations EMEA - chez salesforce.com (Jan 2014 - now) Market the digital transformation for the EMEA developer community by creating awareness & enablement of the AppCloud. • Official Salesforce Spokesperson • Hackathon Developer Program : Creation of the program (Process implementation, partnership, online action, traffic management, logistic, staffing, project management, pipe generation) • Digital Strategy : Creation, development and implementation of the global strategy to drive demand generation on event and campaign (Social ads, retargeting, emailing, banners, community management) • Online Content Management : driving traffic on the website, on dedicated events & on campaigns (webinars, blog articles, event page, forms, banners…) • Developer Path Analysis and optimisation to improve the transformation rate (Website & mailing A/B testing, online marketing actions dedicated to developers as online coding challenge, free ebooks etc..) • Project & Operational Management on event to ensure a good experience for our partners / developers • Sales Training on different developer programs • Business processes implementation to optimize our daily work • Results oriented - reporting/analysis/ corrective action and best practices • Multicultural environment project management Campaign marketing manager (Oct 2013 -Jan 2014) • Managed French campaigns (webinar, partner events, organisation, strategy, online marketing) • Optimization of marketing processes (Integrated campaigns, tracking tools)

• E-commerce strategy : responsible for reaching the revenue target and gross profit each day for the PACA region (3,5M$/month) and for Canada by optimizing the way deals are structured, targeted and merchandised • Launched Groupon for Quebec (2,5M$/month) : online marketing management, worked with big retailers to create traffic on the websites, definition of partnership, optimisation of the deal planning • Development and implementation of partnership with retailers (UGC for example) to create some traffic deals • Marketing analysis to optimize deal quality contributing to overall revenue impact (A/B Testing) – launched the deal intelligence team • Digital strategy : website content and traffic management to improve customer path

• Managed web promotion of our fraud product (on-line/off-line), SEO (5K to 10K budgets) • Created and planned e-communication tools : e-maillings, banners, databased ...