Enzo Malik Fenkrouz

VISIONARY LEADERSHIP | PROGRAM MANAGEMENT | CULTURE & VALUE IMPLEMENTATION EMPLOYEE ENGAGEMENT | ORGANIZATION CULTURE CHANGE INITIATIVES ✔️ Earned progressive responsibilities and promoted to the Global Head of Culture & Engagement and Employee Experience position based on stellar performances in previous employee engagement and communications, encompassing diversity & inclusion and employer branding communications management roles ✔️ Elevate employee experience and implement culture and values for a 166,000 member staff across 63+ countries ✔️ Design and implement global-local level employee engagement strategies & plans that engage, align and inspire employees with organization’s purpose & values to create pride and sense of belonging ✔️ Align Employer Branding strategy (EVP, messaging and guidelines) to culture messaging to promote and amplify AXA as a great place to work ✔️ Plan content and oversee implementation for global business update meetings and other international events ✔️ Culture measurement: create regular listening and feedback environment through pulse survey and track metrics to correlate internal communications programs to employee engagement and organization performance ✔️ Represent the voice of the employee to leadership and also reflect employee voice in messaging; create communication improvements and innovations, based on receptivity of the target audience ✔️ Promote strategic brand initiatives, create campaigns, oversee end-to-end project management, and merge employee stories into internal communications to deliver storytelling analogies ✔️ Drive inclusion and diversity through employee testimonials and videos, training seminars and workshops ✔️ AXA culture includes the Customer first, Integrity, Courage and One AXA values

✔️ Charged with the responsibilities to create and implement a transparent communications channel across the whole organization, and contributed to the company’s internal communication and employee engagement strategy ✔️ Led a team and partnered with people & culture and other business units to provide expert internal communication advice to senior executives, and contribute to the development of AXA’s employee engagement communication strategy and plans ✔️Developed strategically aligned, compelling, engaging and accurate content for AXA’s internal communications ✔️Delivered valued added support to the executive team, in defining and implementing the executive communication strategy and plan, increasing the understanding and contribution of leadership and staff ✔️ Strongly addressed company challenges, ultimately reinforcing staff engagement and business performance ✔️ Conceptualized, designed, developed, and implemented an insightful global engagement plan on culture & values for on-boarding entities across 63 countries ✔️ Orchestrated a successful top 180 worldwide senior executives seminar, remaining fully responsible for the agenda, narratives, and efficient execution

✔️Concept-to-completion leader for AXA’s Employer Branding and Diversity & Inclusion initiatives; served as a communications HR business partner to project AXA with Employer-of-choice branding ✔️Formulated strategic and dynamic internal & external communications, programs and initiatives that support AXA’s goal of being an Employer of Choice ✔️Strategically planned and implemented master narrative and public relations program to elevate thought leadership in the Diversity & Inclusion/employer of choice space of AXA’s business and corporate culture ✔️ Merged a human sentimental element into all internal and external communications to demonstrate authenticity with employees and attract talent ✔️ Collaborated with organizational resources to design employee experiences and the look, tone and feel for internal campaigns around key moments and celebrations ✔️ Led efforts to strengthen multi-channel digital and social media presence, and guided HR business partners on communication initiatives for internal and external audiences ✔️ Directed and steered online & offline multi-country employer brand and recruitment campaigns, along with driving the communication plan for Global graduate program from inception to success ✔️ Successfully orchestrated a Global Graduate Camp, comprising of 150 hired graduates for a week induction ✔️ Emphasized on women empowerment in the professional arena, contributing whole heartedly towards organizational success, focusing on abilities (rather than disabilities), and generational mix (team work among the young and old generations) ✔️ Cultivated innovative and engaging programs to tell the AXA story to build a greater understanding and empower employees to act as brand ambassadors across all stakeholder communities

✔️ Performed a pivotal role in enhancing brand awareness across Asia & Eastern European regions, by driving traditional, digital, online, social media, advertising and promotional campaigns ✔️Spearheaded efforts to track and drive brand equity, growth, shares along with teams and developed programs for customer events to showcase the range of products & services to both new and existing customers ✔️ Managed strategic development and creative execution of global advertising & branding initiatives from briefing through full production and fulfillment on a global-scale ✔️ Orchestrated ROI focused advertising campaigns, with full accountability for pre-production, production and post-production for TV (10+), Radio, Print (ads, brochures, leaflets), OOH, Digital (banners, advertorials) and promotional activation (physical and digital), along with partnerships with other brands and local organizations ✔️ Achieved success via planning and executing 15+ (360° integrated) corporate, product, leads, employer brand campaigns ✔️ Evaluated channel effectiveness, improved analytics & understanding, and utilized emerging online marketing techniques; ✔️Managed search engine optimization & marketing, along with audience engagements ✔️ Led efforts to manage web analytics, lead generation, website management and social media strategy, along with ASO, Growth Hacking and traffic management ✔️ Employed expertise with Google Analytics to identify customer engagements and reviewed weekly business processes - Identified actions that promoted website improvements ✔️Facilitated content and shared best practices within regions and across the Global content hub model ✔️Refined all core messaging to ensure organizational consistency with regards to communication, including development, organizing and education