Erica Maity

Artistic Director and Head of Production

Salary / Daily rate

Eindhoven, Netherlands

Freelance, open to permanent contract

Can come onsite

Skills

Event ManagementCommunity Management

Languages

English (Native)Dutch

About me

Intro

Event manager with 10+ years orchestrating festivals, improv shows, and creative productions across Europe and the US. Proven track record managing six-figure budgets, 200+ international contributors, and community engagement programs. Expert in live event production, creative project management, and voice-over services for global brands.

Links

Work experience

Artistic Director and Head of Production

IMPRO Amsterdam

Feb 2024 - Present

2 years 9 months

Amsterdam, Netherlands

Artistic Director and Head of Production of Europe's oldest and largest improvisational theatre festival - Oversaw core team of eight (plus 70+ festival week volunteers) through full lifecycle of event production - Managed a balanced six figure budget, covering 80% of budget through revenue and only 20% from outside sources - Worked with artistic team to curate festival selections (performers, directors, and workshop leaders) from 500+ submissions - Developed and directed relationships with 200+ festival contributors from five continents - Worked with Coordinator to manage relationships with numerous vendors and partners including six venues, hospitality, and catering - Built community relationships through meetings and partnerships with the gemeente (Amsterdam Noord), local businesses, theatre schools and community organisations - Piloted community outreach program designed to build engagement with the Tuindorp neighbourhood through pop-up events, a Community Center, storytelling, and bilingual/language-free programming - Rebranded the festival, including the personal creation and implementation of a new logo, brand guidelines, visual language, website, and physical/digital collateral - Spearheaded effort to systematise and document policies and procedures - Handled disputes, concerns, and customer challenges

ERICA MAITY LLC

Jul 2014 - Present

12 years 4 months

Eindhoven, Netherlands

Voice Over Artist

Feb 2018 - Present

8 years 9 months

Eindhoven, Netherlands

Voice actor and audiobook narrator. TV, radio, and web advertisements, corporate narration, e-learning, explainers, audiobooks and more. Graduate of Nancy Wolfson's training program (LA). Clients include VMWare, TEVA, Clear Science, Motorola, City of Kissimmee, and many more. Specializing in commercial, corporate narration, e-learning and audiobooks.

Improviser, Improv Teacher and Host

Jul 2014 - Present

12 years 4 months

Various · On-site

As a performer, I have been a cast member at Curious Comedy Theater (Portland, OR, USA, where I received my initial training) and Florida Studio Theater (Sarasota, FL, USA) and I have performed with teams including Filbert, Double Pretty, Na Ja, and As Seen On TV. I have played in over a dozen festivals across the United States and Europe, and actively build my skills through workshops (of which I have taken dozens). I have produced a number of improv shows, most recently the Showjam in Eindhoven (which just had its 25th iteration), both in the US and the Netherlands. As a teacher, I designed and taught Eindhoven's first longform improv course, using knowledge gained from my teaching experience at Florida Studio Theatre. I currently lead drop-in workshops periodically in Eindhoven and teach at festivals, and am open to new opportunities! Finally, I am an experienced host, guiding audiences through anything from improv to stand-up to gala fundraisers.

Event Producer

Improv Community of Eindhoven (ICE)Freelance

Sep 2022 - May 2025

2 years 9 months

Eindhoven, Netherlands

- Co-developed and co-produced Eindhoven's first recurring improvisational theatre show, the Showjam, to spotlight local performers and bring national talent to a local stage. As of June 2025, there have been 25 Showjams with an average audience of 40+ (50 seat venue) with many dates at full capacity. - Identified and worked with venues including Pand P and The Social Hub - Oversaw marketing and communications related to the Showjam - Developed and grew relationships with improv communities across the Netherlands, including facilitating performer exchange programs - Acted as host for many of the Showjams as well as additional one-off shows - Developed and taught an eight week longform improv performance course, the first in the region - Worked with an extremely diverse group of contributors and performers, gaining valuable experience in working with and tailoring events for intercultural groups, but also the LGBTQ+ and neurodiverse communities.

Performance Lead

Florida Studio TheatreFreelance

May 2021 - May 2022

1 year 1 month

Sarasota, FL, USA

Core cast member of Florida Studio Theatre's improv shows, led by Will Luera. Performed weekly to audiences of 75+ people. Taught several improv courses.

Event Producer

FreelanceFreelance

May 2021 - May 2022

1 year 1 month

St. Petersburg, FL, USA

Developed, produced, and hosted Synchronized Swim, an improvisational theatre community show designed to bring the Tampa Bay-area improv community together post-covid. The show was a one-woman labor of love that ran for a year before being acquired by the Countdown Improv Festival. It saw consistent community engagement and small but passionate audiences full of repeat visitors.

Applications Engineer

Dude Solutions

May 2012 - Mar 2018

5 years 11 months

Hillsboro, OR, USA

Helping to concisely, creatively, and compassionately communicate how digitizing operations in hospitals and senior living communities creates happier residents and patients, a more productive staff, and more productive, safer facilities.

The Creative Group

Jan 2011 - May 2012

1 year 5 months

Raleigh-Durham-Chapel Hill Area

Creative Recruiter

Jan 2012 - May 2012

5 months

Raleigh-Durham-Chapel Hill Area

Sr. Recruiter, Application Development

Jan 2011 - Jan 2012

1 year 1 month

Expert

Apple Retail

Aug 2008 - Dec 2010

2 years 5 months


Education

The College of Extraordinary Experiences

Experience Design

2024 - 2024

2 months

University of Maryland

B.A.

2004 - 2008

4 years 1 month

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