Erica SAND

› Brand development and content strategy › Social media kick-off strategy and management for French and UK markets › PR strategy, management and reporting for French and UK markets › Google analytics campaign tagging and tracking for French and UK markets › E-commerce conversion strategy for French and UK markets › Influencer campaign strategy and content management for French and UK markets › Corporate content and asset production (video, YouTube preroll ads, 3-D animation, press releases, site copy, contribution shareholder report › PR, media partnerships and collaborations, event planning & management. › Crisis communications and management

› Social media strategy, management, measurement and analytics › Digital media planning and management › Blog content strategy, content and digital asset production › SEO / SEM / Google Analytics tracking and management › Influencer marketing and campaign management › E-commerce website development, staging, A/B testing › UK and US copywriting and multilingual translation for Paris-based luxury Beauty and Cosmetics clients

› Social media strategy and management for Grey Goose, Martini, Nestea and Boohoo. › Social media content and digital asset production (videos, GIFs, memes, preroll ads, talent scouting and recording / mix / sound design for local and international markets) › Influencer campaign strategy, management and bi-weekly reporting › Blog and newsletter content (copy + rich visual asset production ) › PR, social media and influencer campaign KPI measurement & reporting Account management and, supervision and coordination for international integrated marketing campaigns, including but not limited to television and print media. Primary liaison between client, suppliers and creative teams for new asset development, (TV commercials, print, promotional toolkits, digital).

› Digital Strategist and Community Manager for Heinz Canada (Ketchup, Heinz Baby, Diana Sauce, Renée’s Gourmet Salad Dressing, Smart Ones), Danone Canada (Danone, OIKOS, Silhouette), Ronzoni (Catelli, Healthy Harvest) and WebSaver.ca. › Conception and production of rich media assets (content, video, GIF, image) › Blog content strategy and management › Creation of product testing panel for amassing positive reviews for clients

› Annual and monthly editorial calendar creation › Monthly article contribution to themed issue › Editing and proofreading of all other contributions › Scooping new local information to feed content › Social media asset production and supporting content

› Print campaign management (from planning the shoot to creating the ads) › Ghostwriting agency President’s communication materials, including blog posts, speeches and external decks › Media planning, including print, online and broadcast › Creation and management agency’s first social media department - Representing agency at international marketing events (Post Advertising Summit and various CMA conferences) › Broadcast media tour planning, management and tracking › Promoted twice throughout tenure

Responsible for organizing agenda of senior lawyer, formatting and filing legal documents into Court via Bailiff, and corresponding with other lawyers.