Erin Hodge

Providing senior-level brand, marketing and partnership strategy to galleries, cultural platforms, luxury brands and creative businesses operating internationally. Current work includes: • Leading brand positioning, tone of voice and content strategy for a gallery and cultural platform, developing visual assets and audience strategy across digital and physical touchpoints • Developing partnership concepts and pitch materials for luxury and design-led clients, translating brand identity into experiential and content-led proposals • Creating commercial and brand-led presentation strategies, including pricing logic, budgeting and sales materials • Elevating brand perception through refined visual assets, presentations and audience communications, supporting higher-value partnerships and opportunities Selected Partnership Concepts & Strategic Proposals • Developed a multi-chapter experiential concept for a heritage luxury fragrance house, commissioned by a creative agency, proposing a series of six exhibitions integrating artist collaborations, public programming and retail activation. • Conceptualised a collectible design and cultural event in Paris for an emerging US-based design and commerce platform, combining exhibition, editorial and commercial elements to support European market entry. • Developed cultural partnership proposals for a Paris-based gallery and creative platform, including a year-round programming partnership with a Paris Fashion Week design fair, and a cultural brand collaboration with an international beauty group — translating spatial and experiential concepts into pitch-ready commercial frameworks. • Developed a collaborative presentation proposal for an independent group of galleries during Art Basel Paris Week, including a collective cost-recovery model, programming structure and venue strategy. • Supported the spatial and brand identity of a Scandinavian fashion brand's Paris Fashion Week showroom, curating furniture and object selection to align with the brand's positioning. • Developed social strategy, content direction and visual identity guidelines for a Paris-based gallery and creative platform, including feed curation, image treatment, tone of voice and caption frameworks to reposition the brand's digital presence in line with a new brand direction. • Continued as a senior consultant to Melbourne Art Foundation from Paris, leading marketing and partnerships for Melbourne Art Fair 2025, driving brand positioning, partnership strategy, VIP communications and international audience growth.

Re-engaged to support PR and event production across London and Paris teams for subsequent Paris Fashion Week shows and brand activations. • Supported production and execution of runway show and presentations during Paris Fashion Week. • Assisted PR teams on international press activity and collection launches. • Contributed to seamless delivery of high-profile fashion events in fast-paced environments.

Developed styling concepts and supported production for a national fashion event within the L’Oréal Melbourne Fashion Festival. • Conceptualised complete styling direction, including hair and makeup looks aligned with the event’s creative vision. • Cast models and conducted fittings to ensure alignment between styling, silhouette, and overall presentation. • Collaborated closely with hair and makeup teams to translate creative concepts into final runway-ready looks. • Supported event production and backstage coordination in a live fashion show environment.

Supported PR and event production across London and Paris teams for global fashion shows and press launches, including Paris Fashion Week. • Coordinated production and logistics for Spring/Summer runway show during Paris Fashion Week. • Supported press launch activities and media coordination. • Assisted with guest lists, VIP coordination, and front-of-house execution. • Supported launch of Stella McCartney childrenswear.