Erwan Deschamps

Senior Digital, Data & Technology Officer

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Product StrategyProduct ManagementConsulting ITStrategy & ConsultingSalesforce DevelopmentSite reliability engineeringDomain Driven DesignClean ArchitectureData EngineeringKnowledge ManagementSoftware CraftsmanshipHexagonal ArchitectureAzureDevOpsTesting & QABig DataGoogle Cloud PlatformProduct OwnershipData ScienceProject Management (PMO)GDPRScrumOracleA/B TestingConsulting CybersecurityProject OwnerERPSAP ERPUser ResearchCybersecurityData AnalysisAWSLegal

Languages

French (Native)English (Fluent)Spanish

About me

Intro

Freelance with 20 years of experience in Digital, Data, Technology, and Online Business across Retail, Luxury, Banking, Insurance, and Scale-Ups, offering international mobility.

Links

Work experience

Digital/Data/Tech Advisor

Confidential

Nov 2022 - Present

4 years

Worldwide

As a Digital/Data/Tech Advisor, my role is multifaceted, encompassing strategic guidance in technology application, data management, and product management to drive business growth and operational efficiency. I specialize in guiding Retail, Media, and Advertising businesses through their digital transformation journeys. By leveraging my expertise in areas such as data analytics, AI, cloud technologies, and product management, I provide tailored solutions to optimize operations and inform decision-making processes. Through comprehensive data analysis, I identify trends and translate complex data sets into actionable strategies. My technical advice helps organizations enhance their data infrastructure, bolster security, improve data quality, and craft effective products that align with market needs and business goals. Staying abreast of the latest technology trends and innovations, I ensure the businesses I work with are well-equipped to adapt and thrive in the rapidly evolving digital landscape.

celio

Jul 2023 - Present

3 years 4 months

Worldwide

Chief Omni-commerce & Digital, Data & Information Officer - Excom member

Mar 2024 - Present

2 years 8 months

Worldwide

In direct report to the Group COO for Celio group (2 brands companies in +10 countries with 1220 stores), Excom member I have the pleasure to lead the global omnicommerce expansion & digital, data, technological transformation for Celio Group (Cello brand, Camaieu brand) with 1 additional mandate to the 3 others mandates As Chief Information Officer, with strong technical background, I lead the pioneering modern software architecture and ensuring the highest standards of engineering practices, platform reliability, and software quality. - Modern Software Architecture: Embracing a composable, headless platform approach to foster agility, scalability, and innovation in our digital solutions. - Software Engineering: Championing software craftsmanship and a robust design system to enhance developer productivity and product consistency. Our commitment extends to rigorous SAST & DAST to ensure the security integrity of our applications. - Platform Engineering: Ensuring observability of critical pathways, alongside meticulous monitoring of SLIs, SLAs, to guarantee system reliability and performance. - Quality Engineering: Upholding the highest standards of cross-device compatibility and web performance, with a performance benchmark of over 95%. A significant emphasis is placed on automation and adhering to the latest Web Content Accessibility Guidelines (WCAG 2.2) at the AA level, ensuring our platforms are accessible to all users. - Release Management: Streamlining our deployment processes through CI/CD, effective branching strategies, and the adoption of Semantic Versioning (SemVer), to enhance our release efficiency and reliability. Technologies: Leveraging cutting-edge technologies to drive our digital transformation and enhance our e-commerce ecosystem, including Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, Salesforce Loyalty, Adyen (Payment Service Provider), Algolia (Search Engine), and Target2Sell (E-merchandising Engine).

Chief Omni-commerce & Digital & Data Officer - Excom member

Jul 2023 - Mar 2024

9 months

Worldwide

In direct report to the Group COO for Celio group (2 brands companies in +10 countries with 1220 stores), Excom member I have the pleasure to lead the global omnicommerce expansion & digital, data transformation for Celio Group (Cello brand, Camaieu brand) with 3 mandates 1. As Chief Omnicommerce Officer, I lead the strategy encompassing Customer Intelligence (Media, Acquisition, CRM, Trigger Automation, Digital Marketing), Omni-Store & OmniCare, and E-commerce (P&L, Content, Commercial Animation, e-merchandising). My leadership extends to Marketplace strategies (Business Plan, Expansion into new markets: EMEA, MENA, Tier 1/2 Marketplaces), where I have: - Enhanced e-commerce activity, elevating revenue share from 4.7% to 10%. - Led omnichannel modernization by redesigning the e-commerce platform into an international composable omnichannel platform for Celio and Camaieu brands. - Advanced customer personalization and client relationship modernization, transforming customer support into client support. Initiated a multi-brand loyalty program for Celio and Camaieu. Revitalized the Camaieu brand for its online activity launch. 2. As Chief Digital Officer, I modernize the practices with Product Management, User Experience, and Agile Delivery Management: - Establishing from scratch a group-wide UX hub (UX, UI, Design, UX Research, Design System, Personas, User Journey Mapping). - Creating a foundational Product Management and Product Owners team. - Implementing a Digital Factory and Safe @Scale agile processes, alongside Scrum methodologies. 3. As Chief Data Officer, I've lead the global Data iniatives: - Data Acculturation: Promoting Data Advocacy/ownership, alongside facilitating learning and training. - Data Business: Enhancing Data Business/Values through Data Catalog, Customer Data Platform, and exploring IA generative use cases. - Data Tech: Advancing Data Platforming (Architecture, Engineering) ensuring our data infrastructure supports our ambitious goals.

ADEO

Sep 2019 - Aug 2023

4 years

Worldwide: France, Russia, Spain, Portugal, Italy, Poland, Romania, Ukraine, Brazil, South Africa

Chief Digital & Information Officer, Retail & Central Purchasing

Sep 2020 - Aug 2023

3 years

Worldwide: France, Russia, Spain, Portugal, Italy, Poland, Romania, Ukraine, Brazil, South Africa

In direct report to the Group CIO / CDO for Adeo group (34 companies in 13 countries.) dedicated on Central Purchasing and Stores Back Office Teams 530 FTE with 9 direct report (France, Russia, Spain, Italie and Poland) Implementation of the Modern Central Purchasing Strategy for 16 BUs and optimized the break and mortar retails process (product referencing, offers and services building optimization, intercompanies transaction management, Product Care) Empower the Marketplaces Partners (sellers 3P) experiences with Adeo BUs (Leroy Merlin / Weldom, Bricoman ...) and historical partners (suppliers 1P) Pragmatic Omni-Channel user experience with a seamless Mobile, Store and online channel approach for our customer based on Hybrid backoffice strategy with use of cloud-based & API-based application. Use the innersource advocacy to empoyer the inter-cultural skills Retail Legacies modernisation (dismantlement, API-isolation, ...) Group Chief Product Officer to animate the WW community with 900 talented Product Management collaborators

CIO, Retail

Sep 2019 - Sep 2020

1 year 1 month

5300 França, Portugal

In direct report to the Group CIO / CDO for Adeo group (34 companies in 13 countries.) dedicated on Supply chain, Finance, Stores Back Office Team 350 FTE with 5 direct report (France, Russia, Spain, Italie and Poland) I have the pleasure to lead the global digital and data transformation for Adeo group (Leroymerlin, Weldom, Bricoman, Zodio, and many startups). Implementation of the Modern Digital Supply Chain (SCaaS platformization) based Logistics, Dynamic WW Network Optimization, Dynamic and Dedicated Warehouses, Darks stores extensions & expansions for Retail DIY as a trusted partner, creating a mixed strategy approach, with secure & robust backoffice architecture and agile & business / innovation oriented architecture enabling the digital transformation of the company. Use the innersource advocacy to empower the inter-cultural skills Retail Legacies modernisation (dismantlement, API-isolation, ...)

Lecturer - DevOps, Cloud & Automation

Data ScienceTech Institute

Jan 2019 - Aug 2023

4 years 8 months

Région de Paris, France

- DevOps Introduction & Essentials - The Cloud Presentation (AWS, GCP, Azure, OVH) - Cloud Transformation & Migration (The 6 "R" approach) - Continuous Integration & Continuous Deployment (Jenkins, Gradle, Maven, Ansible, Puppet) - The Container (Docker Hub, Docker Swarm, Kubernetes, etc ...) - Containerization (Docker + Kubernetes + GCP) - The Financial & Security Ops approach

Groupe Chantelle

Jan 2018 - Sep 2019

1 year 9 months

Cachan (FRANCE) / Berlin (GERMANY) / International

VP E-commerce, Omnichannel & Technologies

Oct 2018 - Sep 2019

1 year

Cachan (FRANCE) / Berlin (GERMANY) / International

Chantelle Lingerie : The Chantelle Group offers, on the international scale, lingerie brands which develop close ties with their customers. The Group makes the most of its expertise in highlighting the beauty of the female body, and its know-how in all facets of the trade, ranging from design to distribution. €460 millions in turnover, 9 brands and shop networks, 12 e-commerce and marketplace platform • Definition of the Retail/Omnichannel (OMS, PIM/DAM, Business monitoring), Technologies & Innovation RoadMap: 12 e-commerces platform + 4 marketplaces + chatbots • Management of the ONline Product and Platform Team (UX/Designer, UX Researcher, Developers, Tech Leads, Agile Coach, Product Owners, QA, DevOps) : 31 people • Management of the OFFline Product and Platform Teams (Platform Leads, SysOps, Product Owners, Portfolio Managers) : 7 people • Lead the International B2B/B2B2C Platform Roadmap : Ideation, UX/Design, Product Orientation, Technical Implementation with the Business Entities & Country Managers • Implementation of the Retail Factory approach for the industrialization and distribution of B2B and B2B2C products & offers (Continuous Testing, Continuous Delivery, Continuous Measurement, Continuous Improvement) Technologies : PHP 5/7 + Laravel, ReactJS + Redux with SPA/GraphQL, MongoDB, AWS + GCP Cloud Services, Kubernetes, Docker, Cloud Foundry, RFID Technologies, Blokchain providers

VP E-commerce, Digital & Technologies

Jan 2018 - Oct 2018

10 months

Cachan (FRANCE) / Berlin (GERMANY) / International

• Definition of the Group Digital Products &Technologies RoadMap: 12 e-commerces platform + 4 marketplaces + chatbots • Management of the Online Product and Platform Teams (Developers, Tech Leads, Agile Coach, Product Owners,) : 26 people Technologies : PHP 5/7 + Laravel, ReactJS + Redux with SPA/GraphQL, MongoDB, AWS + GCP Cloud Services, Kubernetes, Docker

Chief Technology (CTO) & Operation (COO) Officer | InsurTech - Digital & BigData Practices

AXA

Feb 2017 - Feb 2018

1 year 1 month

Paris (FRANCE) / Barcelona (SPAIN) / Madrid (SPAIN)

Company : AXA is the number one insurance global brand and has been for 6 consecutive years. We are also the number one insurance company in global revenue and the 8th largest asset manager. Missions : - Our mandate is to support all AXA entities with their digital transformation and usage of Big Data technologies by providing expertise, engineering and consulting services leveraging the latest trends and open source solutions - One of our key missions is to build, nurture and operationally maintain AXA Group assets (mobile apps, big data platform, digital engagement platform, ..) in tight collaboration with the Digital Agency and the Data Innovation Lab Member of the Director Board for Axa Group Solutions Spain (Barcelona) - AXA Group Solutions Spain is our Mobile Center and provides platform, tools and key expertise in native mobile development in a pure Agile way Technologies : Hadoop, Spark, Kafka, Scala, Node.js, Docker, Ansible, ...

Chief Technology Officer | Retail, E-commerce, Data @Publicis K4

Publicis Groupe

Apr 2015 - Mar 2017

2 years

Paris Area, France

Carrefour : French group's retail sector, in 1999 became the European leader in the retail CTO for the K4 Publicis Digital Agency dedicated for Carrefour : 90 persons 360 CRM Loyalty Program: carrefouretmoi.fr, monclubpass.fr : 28 persons » Management of the Technical teams : 12 personns (Developpers, Testers, Project Managers, Q&A and Architect) » Definition of a Digital road map, Technical Architecture & Agile approach » Financial management of the projects and guarantee of the profitability » Relations with CIOs and Business teams on Carrefour Technologies : PHP5, Symfony 2.8, JAVA 8, Spring Batch Framework, MySQL, MongoDB, Varnish, Redis, JIRA Agile, Confluence , Scrum & Kanban Practices, Maven, SonarQube Carrefour : Digital Transition Program Redesign the e-commerce platform carrefour.fr : 120 personns » Management of the Technical and Functionnal teams : 12 persons » Definition of a Digital road map, Technical Architecture & Agile approach Technologies : Drupal 8, PostgreSQL, Varnish, Memcached, Maven, SonarQube, JIRA Agile, Confluence, Scrum & Kanban Practices Legrand : French industrial group, a world leader in products and systems for electrical installations and information networks Redesign the corporate and e-commerce platform legrand.fr » Technical coordination with the business and technical teams on the Architecture, Security and Networks aspects. » Guarantor of the Risk Management and Security Policy and its implementation Technologies : Drupal 7, Magento 2, MySQL, Varnish, Redis, Maven, Jenkins, ElasticSearch SNCF : French state railway company Digital Transformation with DevOps / NoOps and Cloud Computing Support » Strategic and Technical Support for the Technical and Executive Teams » Technical Session Training on Publicis Nurun and SNCF for Cloud Computing, Sharding Technologies : JIRA Agile, Confluence, OpenAPI, Cloud Computing : Azure / AWS / RackSpace, Scrum & Kanban Practices

IT Teacher in Security, Hacking and Networks

Ionis School of Technology and Management

Mar 2015 - Feb 2017

2 years

94200 Ivry-sur-Seine, France

Missions - Teaching and achievement of course materials in Networking and Security SI - Design, implementation and monitoring of projects Networks and IS Security - Participation in projects defenses - Project evaluation defenses Company Description Created under the name "​ Masters Epita " Ionis School of Technology and Management is a school that trains experts dual competence through integrated training offer technical and managerial level . It is intended for students from +2 , +3 , +4 and +5 wish to continue or complete their initial training and obtain professional skills and professions needed to enter the labor market at an executive level .

Pre Sales IT Architect | @Cloud : AWS, Hybrid, VMWare

Oxalide

Apr 2015 - Jun 2015

3 months

Paris Area, France

Missions: - Understand the technical and commercial offer, - Collect, analyze and qualify the needs of prospects and clients with the commercial team , - Provide technical support in the framework of custom projects and tendering, - Working with the technical and commercial management to present a suitable technical solution , - Oversee the deployment of the project, - Ensuring feedback in a continuous improvement process , - Ensure the transfer of billing information to operational structures , - Contributing to sales promotion and marketing, - Attend professional events ( show, conference ) Technologies : Varnish, RabbitMQ, Reddis, Memcached, Capistrano, Chief, C/C++, Perl, PHP 5 ( Symphony 2), Amazon Cloud (ElastiCache, RDS, Route 53, etc ...), MySQL, PostgreSQL, Debian Magento, WordPress, Apache, Nginx Company Description : Hosting and managed services for Open Source platforms

IT Teacher in Software Development and Security

University of Paris "René Descartes" (Computer Science and Mathematics Research Department)

Jan 2014 - Mar 2015

1 year 3 months

Paris, France

Enterprise IT Architect

PMU (First European Operator for the sports and horses bet online)

Mar 2013 - Mar 2015

2 years 1 month

Région de Paris, France

Missions Management of technical service providers (15 people) in onshore and offshore (China, Morocco, USA, Russia) Participate in the design work of the functional transformation in connection with business teams Participate in the conversion works, agilisation and functional transformation then changes according to the phases of the programs in architecture Mastering functionally and applicativement the current central information system and build the target information system while respecting the AGILE SCRUM methodologies and Participate in the development of the roadmap with business and the definition of target architectures Contribute to knowledge transfer to IT teams and users in the different programs Detailed Description Technologies: C / C ++, COBOL JAVA - J2EE - MQSeries, XML, Tuxedo, Tibco Workstation, IBM Z / os, IBM AIX, MVS, CICS, JCL, IMS, DL1, UNIX Company Description Pari Mutuel Urbain (PMU or) is a French company paris horse whose activities are the design, promotion, marketing and processing of paris on horse races. Since the law on the opening of the online gaming market in May 20102, the company also offers sports paris and online poker games.

IT Project Manager / Technical Project Leader in C, JAVA JEE

BNP Paribas Personnal Finance Bank

Sep 2012 - Mar 2013

7 months

Région de Paris, France

- Management and control of developments in the Banking Service Center (6 people) in offshore (Russia) - Categorization and distribution of resources by project - Reporting Monitoring of activities of external providers - Participation in the technical steering committees on the proposed GED Banking and paperless engineering design - Realization from specifications provided by functional studies - Realization of developments and application maintenance Heritage - Application integration Realization developments entrusted to the Banking Service Center - Securing production deliveries - Update of the technical documentation - Reporting of project activities - Monitoring the deployment and integration of developments Application Support Level 3 - Conduct quality assurance and product development of engineering rules

IT Project Manager / Technical Project Leader in C, JAVA JEE

DERICHEBOURG (French Industrial Group)

Jan 2012 - Sep 2012

9 months

Région de Paris, France

- Management and monitoring of projects relating to application platforms , and integration to the IT Management of external development teams (4 people) - Provide an analysis methodology and design - Listen and analyze user needs - Propose technical solutions in accordance with the operational constraints of users - Participate in the creation of the Steering Committee of the Cluster Studies and ICT Developments - Design and multi- technology application development C , PHP5 - Drafting of technical charges and notebook functional Technologies : Company Description :

Teacher Assistant in Programming C and JAVA

University of Paris "René Descartes" (Computer Sciences and Mathematics Research Department)

Sep 2011 - Mar 2012

7 months

Région de Paris, France

IT System Manager

NETMESSAGE (French Telecommunication and Emailing Operator)

Feb 2011 - Sep 2011

8 months

Paris, France

Administration and monitoring of application servers Administration and monitoring databases Studies and implementations of maintenance plans Development and maintenance of application Frond and Back-End

Independent Fullstack Software Developer in C, C++, JAVA and PHP

Himself

Apr 2005 - Jul 2010

5 years 4 months

Design and development of web platforms ( PHP, CSS , HTML) Design and development of Back-End Software ( C / C ++) Writing functional specifications and technical specifications

System Administrator

Epitech (Computer Science School)

Jul 2009 - Oct 2009

4 months

Le Kremlin-Bicêtre, France

Monitoring and administration of application servers (Business Application , Mail, VPN) Monitoring and administration of databases (MySQL, DB2) Monitoring and administration of Virtual Servers (FreeBSD , Debian, Fedora) Support for Level 1 and 2 June for 3000 the population users Reports and ticketing HelpDesk


Education

Conservatoire National des Arts et Métiers

Engineer’s degree in System and Software Architecture, Informatique

2011 - 2016

6 years

Conservatoire National des Arts et Métiers

Bachelor of Computer Science with Specialization in Software Development, Computer Science

2011 - 2012

2 years

Grade: Validate

EPITECH - European Institute of Technology

Bachelor's degree, Ingénierie informatique

2008 - 2011

4 years

Grade: Validate

Activities and societies: Président du Bureau des Etudiants (BDE)


Licenses & certifications

Functional Programming in Scala Specialization and Big Data Challenge

Issued: Jul 2016

Certified by EPFL (École polytechnique fédérale de Lausanne)

AWS Business Professional Certification

Issued: Jul 2015

Certified by Amazon Web Services

Arithmetic: heading for cryptography

Issued: Apr 2015

Certified by University of Lille 1

Cybersecurity and Its Ten Domains

Issued: Apr 2015

Certified by Board of Regents of the University System of Georgia

Cyberwar, Surveillance and Security

Issued: Apr 2015

Certified by University of Adelaide

Code-Based Cryptography

Issued: Apr 2015

Certified by Inria

Computers and internet laws

Issued: Apr 2015

Certified by Cnam (Conservatoire national des arts et métiers)

From Manager to Leader 2.0

Issued: Feb 2015

Certified by Cnam (Conservatoire national des arts et métiers)

Services In/Outsourcing Management

Issued: Jan 2015

Certified by Cnam (Conservatoire national des arts et métiers)

ITIL and management of information services

Issued: Jul 2014

Certified by Cnam (Conservatoire national des arts et métiers)

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