Erwan DESCHAMPS

– Acted on behalf of the VP Marketing, Data, Technologies & Studio to drive RAJA's digital and Al transformation, preparing the Group to achieve 65% of revenue online by 2028 and merging Viking's e-commerce operations into the Group strategy. – Business: Defined the online trajectory for a Group-wide entities. Drove the integration of Viking's online business. Anchored e-commerce growth objectives (65% of Group turnover by 2028). Steered prioritization of business features for multiple BUs to align product roadmap with growth ambitions. – Data & Al: Deployed MCP servers and agentic frameworks to enable Al-driven use cases. Built scalable data engineering foundations. Standardized KPIs and reporting across functions. Coached teams for Al and data adoption. – Tech: Led the shift from a monolithic architecture to a composable stack (CMS headless, NextJS, API-first). Established a platform operating model to support modularity, scalability, and faster digital delivery. – Security/Compliance: Ensured governance alignment and embedded risk controls in transformation and integration processes. – People: Coached leadership and teams across all directions to build a shared vision. Drove change management and fostered a digital-first, user-platform-centric culture across the Group.

– Built from scratch an intelligent dental platform to win France and scale across networks. – Business: France go-to-market targeting €10M revenue in Year 1, in a fast-growing French dental practice software market ($81.4M 2023 - $152.9M 2030, ~9.4% CAGR). Grand View Research – Data & Al: Intelligent relational patient assistant + Al-assisted medical protocol prediction; KPI framework (time saved, stress reduction, engagement). – Tech: Scalable modular platform (Next.js, NestJS, Directus, Prisma, OVH) using Clean Architecture, C4, 12-factor interoperable with Julie, Visiodent, Doctolib; WCAG 2.2 medical-grade Design System with Design-as-Code (Storybook); CI/CD (GitHub Actions), quality (SonarQube SAST), E2E (Playwright). – Security/Compliance: GDPR/CNIL, ISO 27001 posture; HTTPS-only, RBAC (Keycloak), JWT, encrypted storage, scoped audit logs; MSSanté/DMP readiness. – People: Solo builder, product-first; short iterations with live field feedback; accessible UX for assistants, seniors and anxious patients.

– In direct report to the Group COO for Celio group (2 brands companies in +10 countries with 1220 stores), Excom member, I have the pleasure to lead the global omnicommerce expansion & digital, data transformation for Celio Group (Cello brand, Camaieu brand) with 3 mandates – As Chief Omnicommerce Officer, I lead the strategy encompassing Customer Intelligence (Media, Acquisition, CRM, Trigger Automation, Digital Marketing), Omni-Store & OmniCare, and E-commerce (P&L, Content, Commercial Animation, e-merchandising). My leadership extends to Marketplace strategies (Business Plan, Expansion into new markets: EMEA, MENA, Tier 1/2 Marketplaces), where I have: – Ecommerce: Enhanced e-commerce activity, elevating revenue share (from 4.7% (26 M Euros) to 7% (38 M Euros)) – Led omnichannel modernization by redesigning the e-commerce platform into an international composable omnichannel platform for Celio and Camaieu brands (+13% average basket size) – Advanced customer personalization and client relationship modernization, transforming customer support into client support (from 1,4 to 3 repeat business) – Loyalty program: Initiated a multi-brand loyalty program for Celio and Camaieu. – Camaieu brand reborn: Revitalized the Camaieu brand for its online activity launch (+2.5 M euros) – As Chief Digital Officer, I modernize the practices with Product Management, User Experience, Agile Delivery Management & Technologies: – UX (Mobile first & Accessibility): Establishing from scratch a group-wide UX hub (UX Research, Design System, Personas, User Journey Mapping, DesignOps), robust design system to enhance developer productivity and product consistency. – Product Management: Creating a foundational Product Management and Product Owners team. – Implementing a Digital Factory and Safe @Scale agile processes (PI Planning, Sprint Demo, Global Demo, Global Retro). – Modern Software Architecture: Embracing a composable, headless platform approach to foster agility, scalability, and innovation in our digital solutions. – Software & Platform Engineering: Software craftsmanship and a Extends to rigorous CI/CD, with SAST & DAST, Versioning (SemVer) to ensure the security integrity, efficiency and reliability of our applications alongside meticulous monitoring of SLIs, SLAS. – As Chief Data Officer, I've lead the global Data initiatives: – Data Acculturation: Promoting Data Advocacy, alongside facilitating learning and training (Data Mesh Organization). – Data Business: Enhancing Data Business/Values through Data Catalog, Customer Data Platform, and exploring IA generative use cases (Product Pages, Supply Optimization, ...). – Data Tech: Data Platforming (Architecture, Engineering) ensuring our data infrastructure supports our ambitious goals (-30% TCO). – Technologies: Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, Salesforce Loyalty (SFLM), Adyen (Payment Service Provider), Algolia (Search Engine), Mulesoft, and Target2Sell (E-merchandising Engine), Google Cloud Platform (GCP).

– Re-architected platform and organization to unlock certified EU commercialization. – Business: Drove CE Class Ila certification readiness to commercialize a critical medical device across the EU; context: EU medtech market ≈ €160B (2023). Public Health / MedTech Europe – Data & Al: Improved cardiovascular diagnostic reliability; prediction of cardiac pathologies; Data Roadmap with Catalog, Lineage, MLOps. – Tech: Migrated legacy monolith (GO/AWS/PHP/jQuery/Twig) to a secure European microservices platform (Next.js/NestJS/Directus); embedded DevSecOps & SSDLC. – People: Managed 15 people; reorganized into autonomous Squads, strengthened Product-Tech alignment, set measurable delivery KPIs; exec coaching.

– Designed the tech/data turnaround to restore profitability in 24 months. – Business: Led strategic Tech/Data/Al due diligence and defined a 2-year turnaround roadmap after Verdoso's acquisition approval (green-light Mar 5, 2025; sale finalized Apr 22, 2025). Autorité de la concurrence / FashionNetwork – Data & Al: Opportunities for customer analytics, Al-driven personalization and performance optimization across e-commerce & retail ops. – Tech: Plan to modernize aging ERP back-office; front-office e-commerce & in-store redesign; introduce headless OMS to decouple and scale. – People: Rationalized competencies; proposed org/talent realignment and upskilling to match the investment strategy.

– Stabilized operations and accelerated delivery while upskilling leadership. – Business: Improved operational resilience and time-to-market for strategic initiatives. – Data & Al: Introduced data-driven KPIs for incident/problem management. – Tech: Strengthened enterprise architecture & ITSM fundamentals. – People: Coached C-level and managers; embedded agile culture and accountability.

– As VP E-commerce, Digital & Retail, in direct report to Group CEO, I was responsible for accelerating innovation with specific focus on Retail and Omnichannel. – I leaded and managed the Omnichannel team (40 people) & Digital Supply Chain teams (10 people) – Omnichannel Retail Platform: unification 12 brands e-commerce websites into 1 modern and trust omni-channel platform with an adaptive headless Front-Office (Contentful), an hybrid distributed back-office (payment: Adyen / PIM: Quable / PLM: PTC) and chatbot for Unified Users & Products Care. +2 of group turnover – New market opening: 4 Marketplaces based on central connector (NetHeven) to manage the suppliers performances, distribute the products catalogs & align the global adaptative pricing strategy. +8 of group turnover – Modern Supply Chain: modernization of OMS & WMS (Harris) with combination on assortment algorithms to optimize the local and transnational stocks and implement the last mile delivery users needs. OTIF: 85% to 98% – B2B Acceleration: Implementation of B2B / B2B2C platform (Salesforce Cloudcraze) to improve and retain the wholesalers experiences. +11% news wholesalers

– As Group CTO Digital & Big Datas, in direct report to Group Chief Digital Officer, I was in charge to covered the AXA Group digital's assets (mobile apps, big data platform, digital engagement platform, ..) scope – In direct report of 4. Management of 250 people from 5 Business Units (France, Hong Kong, Spain, Philippines, Belgium). – Member of the Director Board for Axa Group Solutions Spain (Barcelona) – Digital Transformation: Supported all AXA entities with their digital transformation and usage of Digital & Big Data technologies by providing expertise, engineering and consulting services leveraging the latest trends and open source solutions. – Technological Scaling: Built, as a key the AXA Group digital's assets to nurture and operationally maintain in tight collaboration with the R&D Innovation Teams; From MVP TO Go To Market (GTM): 2,5 months – Software & Digital Factory Created, Automated, secured, industrialized a software & digital factory based on modern technologies to accelerate the exploitation of data of the Group's digital assets. Products Teams Delivery Lead Time: -40% – Blockchain Innovation: Deployed architecture of the first blockchain multi-parametric insurance application at AXA; +200 policies sold

– As a CTO, in direct report to EMEA CTO, I was responsible for strategic key accounts for accelerating innovation with specific focus on Retail, Luxury and E-commerce/Marketplace/Social Commerce – My scope was C-Level Advisory, Business Architecture implementation, Technical orientation, Delivery excellence engagement. Accountable of PnL of the projects portfolios. – Carrefour - E-commerce, Marketplace & Digital Supply Chain: Endorsed the CTO role for the K4 Publicis Digital Agency dedicated for Carrefour, by managing 120 FTE with the mission of Re-designed and re-platformed of the V1, V2 of the major e-commerce platform #OneCarrefour.In direct relation with CIOs and Business teams on Carrefour – Kering - E-commerce factory & Digital Supply Chain: acted as a CTO for Kering with the mission, by managing 50 FTE, to design & implement an e-commerce factory (Salesforce Commerce Cloud) for all brands and migrate to the new OMS (Sterling) – Legrand - E-commerce: acted as a CTO for le Legrand.fr, by managing 30 FTE, to redesign the corporate and e-commerce platform legrand.fr use a headless front office (Drupal), with modern omni-channel payment gateway (Adyen)

– As Group Chief Enterprise & Technical Architecture, in direct report to Group CIO, I was in charge to define and lead the Strategic program to migrate the entire digital assets from the mainframe into the Cloud without business impact. – I leaded and managed the internal team (20 people) of Enterprise, Software & Cloud Architects and the Offshore Tech Center Of Excellence (Morocco, Russia, China) – Migration from monolitchic IBM Mainframe (Z/Os & DB2) to distributed cloud app based on AWS Cloud (Java Spring & Kafka): TCO -87% – Engineering Replatforming of stores & racecourses: modernize the stores racecourses to gain agility and the ability to increase the power and performance of its new betting applications. SLA 99,995% – Digital Factory implementation: design & implementation of the Agile Core Digital Factory frameworks, processes and technicals stacks to serve 500 digitals talents (UX, Developers, Testers, Datas specialists, Product Managers, Products Owners, Security experts). Products Teams Delivery Lead Time: -41%

– As local CTO, In direct report to local CEO, I was In charge of multiples key clients in different strategics missions, at "risks" in different sectors #Financial #MassMarketing (BNP PARIBAS, Société Générale & Derichebourg Environnement). – I was in charged of Technical teams of 30 peoples, in Offshore and NearShore (India, France) – BNP PARIBAS - Personal Finance (Cetelem), legacies modernisation (C/C++ to Java Spring), replatforming used of twelves factors policies to interconnect the PayPal Worldwide Front Office to hybrid back-office of BNP Paribas. – Société Générale - BU MassMarketing: Cloud migration from datacenters to Amazon Web Services Cloud with use of cloud-based & API-based application. FinOps: TCO -37% – Derichebourg Environnement: replatforming from scratch of legacie monolithic website to manage the cars end of life, into modern micro-services platform: +18% conversion rate

– As Founder & CTO, of my own #HealthTech workforce optimization platform, I was In charge of the vision, execution and customer excellence. I have been in charge of talented teams in Marketing (5 people), Sales (5 people), Tech (25 people), Operations (5 people) – Designed, developed, and scaled an innovative platform for workforce optimization in healthcare facilities, acquired by Générale de Santé. – Managed a multidisciplinary team of 40, including 25 in tech, 5 in sales, and 5 in finance and HR. – Built a scalable solution with predictive algorithms for real-time staff scheduling and resource optimization. – Ensured robust cybersecurity measures to protect sensitive healthcare data, implementing encryption, secure access protocols, and compliance with data protection regulations. – Integrated seamlessly with existing hospital systems (HR, ERP) to streamline operations and reduce costs. – Enhanced workforce satisfaction by balancing workloads and improving efficiency. – Successfully scaled the platform, adopted by multiple healthcare organizations, driving its strategic acquisition.