Esperance Essou

I continue to lead the successful end-to-end execution of digital campaigns across all adidas digital touchpoints, (.com, adidas App and CONFIRMED) including agency briefing, creative & technical development, integration & localisation, user testing & quality assurance up to go-live and data reporting. Key campaigns: Fear of God Athletics, Willy Chavarria, OG LA, Bad Bunny, ...

I specialize in developing and executing strategic digital marketing campaigns to enhance brand presence and drive e-commerce performance. My expertise includes creating and managing seasonal digital activation calendars, optimizing consumer journeys across .com and app platforms, and collaborating with cross-functional teams to ensure seamless campaign execution. I focus on delivering premium, connected, and personalized consumer experiences that boost sales, brand awareness, and customer loyalty. Key campaigns those years are Sporty & Rich, Bad Bunny, adidas Metaverse, Bape, Superstar XLG, ...

I was in charge in the creation of the content in the CMS and publishing on .com and adidas APP for global brand campaigns for Statement (collaborations pillars, highly visible campaigns with an Hype elements - mechanics to protect the digital ecosystem) eg. - IVY PARK Drip 2, YEEZY, OAMC, Y-3, PALACE, HUMAN MADE, ... I created the Collaborators Hub page from scratch with some A/B testing in collaboration with the agency and our activation contact as the one place to find all the brand heat of adidas within one space - with seasonal updates and improvements of the page to improve the journey. https://www.adidas.com/collaborations I provided expert knowledge on digital guidelines such as specs, cropping, copy recommendations for localisation, digital experience component library, .. on the adidas ecosystem (.com, adidas APP and CONFIRMED). I worked closely with the Statement digital brand marketing teams and agencies to ensure the delivery on time and publishing of campaigns under a faced paced environment and short timelines due to working with partners and approvals from such. I liaise with markets globally to help them publish or unpublish content for campaigns depending on different phases due to high visibility and confidentiality.

Business development for our biggest account JD Sports. Building and manage relationships with the account JD Sports and Size? Develop multi-channel capabilities to grow awareness and sales in foreign markets (From 17% (FY17) to 50% (FY20). Leverage analysis insights. Work on an international activation project to highlight opportunities to grow awareness on JD Sports account on local market

Investigate on digital solutions (3D scanners, 360° videos, virtual reality) to increase sales force effectiveness. Took an active part in managing new pilots: implementation of a new digital showroom for Nike SB to bring more energy in the selling process (Win Best Showroom of the Season FA17) Support in the creation of SNAP content studio on EHQ. Content creation for Men’s Training, Nike SB, Jordan category for sales purpose.