Estelle Abi Saab

- Defined the Front-end product strategy in collaboration with Business and IT leadership, ensuring alignment between commercial, UX, and technology priorities. - Led the quarterly roadmap planning, prioritizing all Front initiatives (marketing, e-merch, CRM, Data, logistic, customer service...) based on business value, delivery capacity, and cross-team dependencies. - Managed a team of 5 Product Owners and ensured consistency across product roadmaps covering key Front domains (checkout, navigation, homepage, PDP, PLP, My Account, search...). - Reprioritized during the quarter according to business urgencies and technical constraints, while maintaining clear visibility for senior management. - Monitored key KPIs (time-to-market, conversion, Front stability) and presented product performance in steering committees to guide investment decisions.

- Defined and executed product vision & roadmap, ensuring strategic alignment with business growth - Collaborated with UX, Supply Chain and Customer Care teams to launch features that reduced cart abandonment by 8% and improved mobile session time by 15% - Led the agile meetings: reviews, quarter sync, quarter plan, sprint planning, retrospective, daily scrum, grooming - Led the writing of project specifications: user stories, documentation, acceptance criteria, test scenarios - Prioritized and managed product backlog, driving continuous improvement (increased order volume by 10% through stock optimization & UX enhancements) - Monitored and evaluated product progress at each stage of the process, to deliver updates and status reports to project team - Collaborated with management, partners, and experts to enhance product and customer satisfaction

- Led high-impact digital transformation projects, including OMS implementation, new checkout delivery, marketplace integration, mobile applications and payment method (projects deployed across 13 European countries without regression) - Designed and deployed an in-store Click & Collect app in coordination with retail teams, gathered requirements, led kick-offs, and ensured fast adoption across boutiques - Managed end-to-end project lifecycle, ensuring timely delivery within a €2M budget - Supervised and coached a 30-person cross-functional team, ensuring delivery excellence and stakeholder alignment - Coordinated end-to-end operational testing across accounting, warehouse, logistics, and in-store teams to ensure seamless deployment and business continuity - Proactively mitigated risks using RAID/RACI frameworks, ensuring zero disruption to order flow during go-lives. - Acted as a key liaison between business / technical teams and boutique manager to align system delivery with operational requirements - Defined KPIs and oversaw dashboards to monitor the performance of digital projects (achieved a 97.3% customer satisfaction rate on digital experiences) - Provided post-implementation support and continuous improvement initiatives - Conducted training sessions and workshops to drive adoption and understanding of new tools.