Esther Duval

👉 B2B Marketing Director | Brand & Product Positioning | Lead Generation | Content Marketing | Event Management | Building & Scaling Marketing Teams 🚀

Salaire / Taux journalier

Rennes, France

Mobilité : Paris, Nantes

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Lead GenerationHead of MarketingProduct Marketing ManagerContent Marketing ManagerÉvénementielBrandingSEOStratégie MarketingRelations PresseEmailingCRMGrowthLead NurturingSEAHubspotGoogle AnalyticsSalesforceMailChimpCommunity managementCROResponsable Marketing OperationsCanvaCopywritingCampagne de CommunicationWeb AnalyticsOutboundGoogle AdsSalesforce PardotVP MarketingRédaction d'articlesStratégie de marqueSalesforce Sales CloudSalesforce SlackRédacteur de contenuLinkedIn AdsCMOStratégie SalesMarketing OpsGo-to-marketSEMrushCréateur de contenuMeta AdsResponsable MarketingStratégie de ContenuRSEGestion de projet - PMO

Langues

Néerlandais (Maternelle)Anglais (Maternelle)Français (Maternelle)

Ă€ propos

Introduction

Results-driven trilingual marketing and communications leader with a strong international B2B SaaS growth marketing track record. Expert in demand generation, inbound marketing, and digital strategy, with a data-driven approach to optimizing lead conversion and revenue impact. Skilled in developing global marketing campaigns that enhance brand awareness, strengthen corporate reputation, and drive business results. Adept at influencing international media, analysts, and key stakeholders to position brands as industry leaders. Proven ability to collaborate with C-level executives, sales teams, and R&D departments to align marketing strategies with business objectives. ✅ Hard skills: - Digital marketing: demand generation, lead generation, growth marketing, inbound marketing, lead nurturing - SEO & performance marketing: SEO, SEA, PPC, retargeting, A/B testing, content marketing - Marketing automation & technology: HubSpot, WordPress, Google Analytics, Salesforce, Drupal, Mailchimp, Trello - Brand & communication: PR, analyst relations, international media outreach, storytelling, partner marketing - Event & campaign management: Trade shows, webinars, thought leadership - Product marketing: Positioning, messaging, training, collateral, events - Market intelligence & data analytics: Customer needs, competitor analysis, industry trends, KPI tracking & improvement plans Known for building and leading high-performing marketing teams that execute integrated campaigns across digital, social, and traditional channels. Successfully manage agency partnerships for PR, web, and advertising to maximize brand impact. 💡 Looking to connect with industry peers, partners, and innovators to exchange insights on AI-driven marketing, MarTech trends, and growth strategies. Let’s discuss how strategic marketing and digital transformation can accelerate business success. 🚀 🔗 Let’s connect and explore new opportunities to drive growth!

Liens

Expérience de travail

Director Marketing & Communications

AMA XpertEye

sept. 2019 - mars 2025

5 ans 7 mois

Mexico, District fédéral, Mexique

- Drive international lead generation and contribute to revenue growth by delivering high-quality MQLs - Optimize and experiment with acquisition channels, including paid, organic, and content marketing - Analyze marketing data and performance metrics to refine campaigns and increase efficiency - Manage and optimize multilingual websites (7 languages) and knowledge base - Coordinate social media campaigns and analyze KPIs to make data-driven improvements - Plan and execute webinars, tradeshows, and marketing events that engage prospects and support sales goals - Provide leadership and direction to the marketing team, fostering collaboration and creativity - Collaborate cross-functionally with product, sales, and customer support to ensure alignment on goals - IPO team member and member of the Management Committee AMA elevates frontline work with an AI-driven remote assistance platform that optimizes data collection and knowledge retention.

Director Content Marketing

Harmonic

mars 2018 - déc. 2018

10 mois

Rennes Area, France

- Build an editorial calendar and develop marketing communication materials to enhance customer engagement, generate demand and drive sales - Drive an international team responsible for the company’s brand voice, ensuring consistent messaging and tone across all channels - Oversee corporate worldwide PR and social media activities - Establish an internal communications strategy together with senior leaders - Analyze, measure, and optimize the performance of all content marketing efforts Harmonic enables media companies and service providers to deliver ultra-high-quality broadcast and OTT video services to consumers globally.

Communication Manager

Astellia

sept. 2011 - mars 2018

6 ans 7 mois

Mexico, District fédéral, Mexique

- Create marketing communication materials (video, customer testimonials, articles, white papers, data sheets, emails, newsletters, blogs, advertisements, etc.) - Develop the company's website with strong focus on SEO - Manage international customer seminars and trade show participation - Drive brand image and confirm thought leadership through analyst relations, PR and social media - Create and implement integrated B2B campaigns with customer centric messaging Astellia is a leading provider of network and subscriber intelligence enabling telecom operators to drive service quality, maximize operational efficiency, reduce churn and develop revenues.

Marketing & Communication Manager

Hardy Inside

août 2007 - juil. 2011

4 ans

Mexico, District fédéral, Mexique

- Manage PR and advertising campaigns - Develop and maintain the company's website - Organize participation in national and international trade fairs - Animate a network of 40 dealers Hardy Inside is a French manufacturer and distributor of kitchen cabinets and bathrooms.

Responsable Segment Clientèle

Yves Rocher

janv. 2006 - mai 2006

5 mois

Mexico, District fédéral, Mexique

- Create direct marketing campaigns - Analyse business results to optimize the ROI of future campaigns Yves Rocher is a botanist, harvester, manufacturer and retailer of plant-based beauty products.

Nokia

janv. 2000 - oct. 2005

5 ans 10 mois

Brussels Metropolitan Area

Account Manager Belgium - Luxemburg

févr. 2003 - oct. 2005

2 ans 9 mois

Brussels Metropolitan Area

- Develop and manage a customer portfolio in Belgium and Luxemburg (Fnac, Carrefour, Orange, etc.) - Provide product training

Relationship Marketing Manager Benelux

janv. 2000 - janv. 2003

3 ans 1 mois

Brussels Metropolitan Area

- Manage BeNeLux advertising campaigns, sponsorships and loyalty programs - Administrate 3 websites in 3 languages Nokia Mobile Phones is a worlwide manufacturer of mobile phones.


Formation

Hasselt University

Master of Business Administration (MBA), International Marketing

1997 - 1998

1 an 1 mois

Erasmus exchange program with ESC Rennes, France

Hasselt University

Master's degree, Marketing/Marketing Management, General

1995 - 1997

2 ans 1 mois

Hasselt University

Bachelor's degree, Economics

1993 - 1995

2 ans 1 mois

Erasmus exchange program with the university of Aberystwyth, Wales

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