Eugénie Piens Tiliouine

HALEON (ex GSK) Budget >20M€ / Business > 200M€ / Management > 30 people / Member of the Executive Committee - All Channels: Mass Market, Pharmacy & Parapharmacy, Discounters, E-Commerce - Main Categories: Pain Relief, Oral Care, Respiratory, Smoking cessation, Dermatology - Key Brands: Voltaren, Sensodyne, Parodontax, Polident, Aquafresh, ProRhinel, Nicotinell, Activir, Lamisilate... • Definition & Lead of the Commercial Strategy and objectives across the whole organization and all channels driving sustainable business growth & profitability aligned with Marketing Strategy • Lead of 4 departments: Customer & Shopper Marketing (Category Management and trade story, Merchandising approach, Promotion Policy, POS development and execution, Sales force Tools), E-Commerce (Strategy, Negotiation & Execution on all Mix elements), Net Revenue Management (Pricing, Trade terms & Mix optimization to create value) and Sustainability (Local key initiatives). • Ensure alignment between Sales Implementation & Marketing strategy across the whole organization inc. Channel Management Strategy. • Piloting Financials (inc. budget), tracking results, setting targets inc. 3 years plan and forecasting promotion, setting shopper/customer studies & key analysis to build data led decisions, post operations measurement & KPIs setting, ensuring best practices sharing and cross-fertilization across the organization. • Key cross-functional partner across the whole company at local, regional & global level and key ambassador externally towards key partners & key customers.

HALEON (ex GSK) -Head of Marketing GSK Consumer Healthcare France (BtoC) and Head of Expert Team (BtoB - inc. Medical sales force and project managers) - Member of GSK CH France Leadership Team (Executive Committee) - Management of the Marketing Team and Expert Team (> 50 people) - Main Categories: Pain Relief, Oral Care, Respiratory, Smoking cessation, Dermatology - Key Brands: Voltaren, Sensodyne, Parodontax, Polident, Aquafresh, ProRhinel, Nicotinell, Activir, Lamisilate...  Definition & Lead of the Marketing Strategy and objectives across the whole portfolio (around 20 brands & 250 references) driving sustainable market growth in line with key targets of the company, ensuring consumers & patients penetration/retention as well as P&L margin development.  Management of both the Marketing Team (BtoC) and the Expert Team (BtoB Marketing Team inc. Medical sales force and project managers) building culture & engagement, ensuring diversity & inclusion, growing talents & continuous skills development.  In charge of innovation pipeline definition by channels & by brand (inc. Launch plan and activation plan behind all brands on all touch points throughout the consumer experience journey) creating sustainable competitive advantage to enable future profitable growth for the business.  Piloting Financials (inc. budget) & tracking results, setting targets inc. 3 years plan and forecasting, setting studies & key analysis to build data led decisions, ensuring best practices sharing & key learning through test and learn approach  Key partner across the whole organization, ambassador of the brands & the team internally and externally, cross-functional work with all departments & key stakeholders at a local/regional/global level.

HALEON (ex GSK) - Head of Marketing GSK Consumer Healthcare France (BtoC) and Head of Expert Team (BtoB - inc. Medical sales force and project managers) - Member of GSK CH France Leadership Team (Executive Committee) - Management of the Marketing Team and Expert Team (> 50 people) - Main Categories: Pain Relief, Oral Care, Respiratory, Smoking cessation, Dermatology - Key Brands: Voltaren, Sensodyne, Parodontax, Polident, Aquafresh, ProRhinel, Nicotinell, Activir, Lamisilate...  Definition & Lead of the Marketing Strategy and objectives across the whole portfolio (around 20 brands & 250 references) driving sustainable market growth in line with key targets of the company, ensuring consumers & patients penetration/retention as well as P&L margin development.  Management of both the Marketing Team (BtoC) and the Expert Team (BtoB Marketing Team inc. Medical sales force and project managers) building culture & engagement, ensuring diversity & inclusion, growing talents & continuous skills development.  In charge of innovation pipeline definition by channels & by brand (inc. Launch plan and activation plan behind all brands on all touch points throughout the consumer experience journey) creating sustainable competitive advantage to enable future profitable growth for the business.  Piloting Financials (inc. budget) & tracking results, setting targets inc. 3 years plan and forecasting, setting studies & key analysis to build data led decisions, ensuring best practices sharing & key learning through test and learn approach  Key partner across the whole organization, ambassador of the brands & the team internally and externally, cross-functional work with all departments & key stakeholders at a local/regional/global level.

Southern Europe Area Marketing Manager Markets: France, Italy, Spain, Portugal, Greece, Israel, Malta, Cyprus, French Overseas Markets, Maghreb, French speaking African countries Brands & Categories: Sensitivity & Acid Erosion / Family Oral Heath Brands (Sensodyne, Pronamel, Aquafresh, Binaca, Iodosan) - Oral Heath Care Category

Management of Oral Care Category for France (Sensodyne, Parodontax, Aquafresh & Polident brands) Multi-Channel (Pharmacy, Parapharmacy, Mass Market) 6 direct people