Eugenio Torres García Luna

– Produce and manage multimedia content (photos, videos, graphic design) for social media, cultural institutions, and personal branding projects, with a strong focus on visual storytelling. – Develop and implement content strategies, including research, benchmarking, and content planning. – Oversee all production phases: concept development (ideation, storyboarding, scriptwriting), shooting, framing, as well as editing and post-production (video assembly, pacing, color correction, and motion/graphic design). – Adapt and optimize content for diverse digital platforms including web, mobile, and social media. – Design visual identities such as logos and websites to support branding and communication objectives. – Design and develop casual video games with Unity (C#). – Example : Contributed to the Semaine de l'Amérique latine et des Caraïbes at UNESCO Paris by designing the official event poster and menu for Monsieur Cactus, a traditional Mexican restaurant hosted on-site by the Permanent Delegation of Mexico to UNESCO.

– Defined and led the digital communication strategy in line with the Foundation's objectives, target audiences, and resources. – Contributed to modernizing the brand's image and communication to boost visibility and engagement. – Monitored digital trends and conducted benchmarks to refine formats and editorial tone. – Selected and prioritized key communication channels (Instagram, Facebook, newsletter, website). – Co-led the visual rebranding in collaboration with an external design studio (logo, website, visual guidelines) and ensured consistency across materials and platforms. – Provided creative direction, feedback, and validation to align proposals with the institution's identity. – Designed and updated print and digital assets (posters, programs, signage, folders, name cards, newsletter) for events, campaigns, and institutional use. – Organized and led photoshoots with residents volunteers across Foundation locations, managing planning, logistics, direction, and execution to modernize and humanize the brand. – Produced and managed multimedia content (photos, videos, interviews, quizzes) to increase audience engagement and event attendance. – Covered cultural, academic, and artistic events onsite through photography and video. – Produced video interviews with residents and special guests (artists, museum directors) to showcase Mexican culture, residents' projects, and life at the Foundation. – Managed all stages of photo and video production,, from shooting to editing and post-production, for social media and promotional use. – Managed content planning and publication (posts, stories, captions) across platforms (Instagram, Facebook, X/Twitter). – Redesigned the internal newsletter with a more modern and accessible layout. – Managed audience interaction (comments, DMs) and live updates to foster community engagement.

– Design & Development of serious games for psychometric evaluation as the sole designer & developper within the R&D team. – Participated in brainstorming and ideation sessions to create innovative, user-centric serious game concepts tailored for psychometric assessment. – Developed detailed scenarios and narrative structures to enhance storytelling and immersion while aligning with gameplay and evaluation objectives. – Collaborated closely with the R&D team to conceptualize new game mechanics, balancing technical feasibility with project goals. – Directed the creative design process, shaping the games' aesthetics and functionality from characters to environmental layout. – Created wireframes and mockups to visualize game elements pre-development. – Crafted intuitive and enjoyable user experiences, integrating necessary accessibility features for a serious game. – Built and iterated game prototypes in Unity (C#), facilitating rapid testing and refinement of gameplay mechanics. – Translated design concepts into fully functional game elements, ensuring that the final product met both creative and technical specifications. – Acted as a liaison between R&D and IT teams, ensuring smooth integration of game assets and features into the broader SaaS platform infrastructure.

– Audited multi-platform interfaces (mobile, tablet, web, TV) to identify inconsistencies and improvement opportunities. – Developed and maintained a design system with clear guidelines for UI consistency and scalability. – Created and updated UI screens following the product's visual identity, enhancing usability and aesthetics. – Collaborated closely with UX designers to ensure UI design supported smooth and intuitive user experiences. – Integrated user feedback and testing results into iterative design improvements to better address user needs. – Collaborated with graphic teams to align UX strategies with broader business objectives. – Participated in the collaborative design process, integrating feedback, sharing progress, and ensuring the final product met quality standards. – Facilitated effective communication between design, marketing, and product teams to keep stakeholders aligned on objectives and timelines.

– Created marketing assets (animations, banners, illustrations) mainly for LinkedIn to boost brand visibility. – Developed concepts and visuals aligned with marketing strategies to maximize campaign impact. – Contributed to the design and user experience of Wayakna's website and mobile apps. – Collaborated closely with UX/UI team to refine interfaces for better usability and visual appeal. – Assisted in creating wireframes and prototypes focused on smooth user flows. – Collaborated in a multicultural, multilingual environment with colleagues and clients across different countries. – Promoted effective remote teamwork by leveraging digital tools and platforms to maintain strong communication and collaboration with the international team.

– Directed the full editorial process from concept to publication, overseeing the creation, layout, and finalization of all journal content (GLIMPSE Volume 21). – Led creative and brainstorming sessions and guided the creative process to ensure a clear and consistent editorial vision. – Directed the journal's visual design, aligning layout and aesthetics with its academic content and target audience. – Managed typography and layout to ensure clarity, visual balance, and readability. – Collaborated closely with authors and editors to seamlessly integrate content and visuals. – Organized regular team meetings to monitor progress, address challenges, and ensure deadlines. – Acted as the main liaison between the editorial team and stakeholders, ensuring smooth communication and alignment on project goals.

– Provided personalized English lessons to university students, focusing on conversational skills, grammar, and academic writing. – Created customized lesson plans adapted to each student's level and learning goals. – Assisted students in preparing for exams and academic presentations, building both skills and confidence. – Taught foundational and advanced programming concepts, covering languages such as Java and C#. – Designed and implemented practical exercises and coding challenges to reinforce theoretical knowledge and improve problem-solving skills. – Supported students in developing their own programming projects in Unity 3D, offering guidance on best practices, debugging, and code optimization.