Euphrate Khantouche

Steer product vision, strategy and product management organization through a customer centric approach in alignment with customer needs, business objectives and market trends. Define and track key product performance metrics (KPIs) to measure business impact and ensure product initiatives to directly support strategic objectives. Implement best product management practices to ensure the Tech department operates at peak performance and productivity, fostering an environment of continuous improvement. Lead and oversee 4 main activities managing product lifecycle : - PMO, Product Management & Maintenance - IT, Content Enrichment and AI (NLP /Semantic Analysis) - UX/UI - Content Management and Production PMO, Product Management & Maintenance - Management and evolution of existing digital information services & tools to increase revenue, customer satisfaction, and usage - Definition of new products and offers in collaboration with marketing, editorial & sales. Building business case & key performance indicators (Revenue, costs, usage, NPS) from idea to launch and beyond - Product Roadmap & product development priorization - Maintenance management, bug fixing, and ongoing improvements. - Technology watch and competitive intelligence IT, Content Enrichment and AI - Arbitrate, coordinate and prioritise IT developments and technical solutions - Governance of content enrichment, new content enrichment methods technologies (NLP through Lexical & Semantic analysis, data extraction, API integration of external sources) - New editorial tools/improvements to current tools - Definition of requirements for editorial processes required by innovations and improvements. UX/UI - Design and definition user experience - Defining & conducting processes to identify new or unmet needs, - User testing protocols & workshops - Collection and analysis of user data, handling user feedback

PMO Omnichannel @ Céline Audit ecommmerce Eden Park

- Optimization of B2B web portals for Banks and Import Export professionals (SEO, conversion, e-marketing) - Conception and development of white label websites - Management of French and international accounts - Supervision and task assignment of Project Manager - Consultant on Web Analytics and SEO

Head of Digital Product Development - Product Management - In coordination with marketing, editorial and production, define new online products and services. - Create new online & digital business models. - Train editorial and publishing professionals to online and digital business and trends (benchmarks, online market trends, SEO, Web 2.0, web content, CMS) Online Projects Director - Creation of web department for development of online business. - Instigated the creation of online positions in the company: webmaster, project manager, ebusiness manager. - Management of online team (recruitment, training, project allocation). - Define development timelines, key milestones and deliverables for online products.

Head of content management (5-10 team members) - Supervision of database integrity and content quality - Coordination of interactive and research projects - Provide expertise in client and prospect communication - Industry news survey and editorial content contribution - Develop and revise internal workflow documents and tools Product development - Elaborate and provide new offers and services based on site content and technology - Enrichment of web site content and products - Conception and design of backend tools

Research in cytometry (Microinjection & Optical Tweezers) Development of software and instruction manual (tutorial) for researchers