Eva Christel

Brand Manager | Brand Strategy, Digital Marketing & Graphic Design At Purse, a SaaS payment orchestration solution, I help major retailers like Auchan, Decathlon, and Vertbaudet elevate their brand image and communication. Key responsibilities: • Branding: Led the full redesign of our visual identity to strengthen brand awareness and differentiation. • Digital marketing: Rolled out engaging LinkedIn, web, and print campaigns. → Results: +32% follower growth in one year, with a 12% average annual engagement rate. • Graphic design: Created impactful, on-brand assets using Adobe Creative Suite and Figma. • Community management: Built strategies to grow visibility and engage targeted audiences. • Creative project management: Coordinated internal teams and freelancers to deliver quality content on time and on target. Core skills: • Brand strategy: Defined and implemented strong visual identities and brand guidelines. • Content marketing: Developed multichannel content to maximize campaign performance. • Data-driven mindset: Tracked KPIs to optimize content strategies and boost results. • Team coordination: Managed cross-functional teams and external partners with agility. 💡 Impact: Helped position Purse as a standout player in the payment industry through cohesive communication and innovative creative projects.

Brand Designer | Brand Identity, Visual Strategy & Creative Project Management At Goodays (formerly Critizr), a leader in customer experience management, I contributed to strengthening the brand image in France and the UK, working remotely from Lille and Paris while regularly collaborating with teams based in London. Key Responsibilities: •Branding: Led a complete rebranding project to ensure consistency and differentiation, including the creation of clear brand guidelines. • Visual Strategy: Supervised the production of multimedia content (icons, illustrations) and established an in-house photo studio to meet creative needs. • Creative Project Management: Worked closely with freelancers and agencies in France and the UK to deliver projects aligned with the brand strategy. • Web and Print Design: Designed content for web platforms, social media, and print materials, notably for flagship campaigns (e.g., Proud Of My Store). • Process Optimization: Streamlined creative request workflows through tools like Google Forms and Monday.com. Key Achievements: • Increased brand visibility and consistency across communication channels in France and the UK. Established and deployed an in-house photo studio, enhancing the agility and quality of visual production. • Launched innovative campaigns, including the viral Christmas sweater initiative, boosting community engagement. Skills Applied: • Brand Strategy: Expertise in creating impactful and differentiated visual identities. • Content Creation: Proficiency in web, print, and social media design. • Creative Tools: Adobe Creative Suite, Figma, Lightroom, Canva. • International Collaboration: Worked remotely and on-site with teams based in France and the UK. 💡 Impact: I played a pivotal role in positioning Goodays as a reliable and recognizable brand in two key markets through aligned branding strategies and innovative creative initiatives.

UI Designer | Web Design, Design System & User Experience At Capgemini, I collaborated with Leroy Merlin on strategic digital projects, focusing on UI design, design systems, and commercial campaigns. Key Responsibilities: • UI Design: Created functional prototypes and mockups aligned with the brand guidelines and ergonomic standards. • Web Design: Designed visual content for online commercial campaigns. • Design System: Developed a mini design system to ensure consistency and streamline processes. • Creative Workshops: Facilitated ideation sessions to craft user-centric solutions. • Workflow Optimization: Implemented simplified processes using Google Forms and Trello. Key Achievements: • Designed impactful visuals for commercial campaigns, boosting customer engagement. • Introduced tools to standardize and automate digital creations. • Successfully collaborated with agencies to deliver innovative visual solutions. Skills Applied: Sketch, Abstract, Adobe Creative Suite, Trello, Google Forms. 💡 Impact: Strengthened the visual consistency and user experience of Leroy Merlin’s digital platforms while optimizing internal workflows for greater efficiency.

Teads is an online video advertising platform that offers advertising solutions for brands and publishers. As a graphic designer, I worked on a variety of projects to ensure the brand's visual identity on web and print materials in both French and English. This includes creating content for the website, social media, media and affiliate campaigns, PowerPoint presentations, as well as producing print materials such as flyers, digests, booklets, posters, postcards, infographics, and goodies. I also worked on creating kakemono, POP, and other internal and HR materials. Finally, I was responsible for maintaining the brand image during the graphic production for Cannes Lion. Tools used: Illustrator, Photoshop, InDesign, Microsoft Office, Keynote, Google Slides, etc.

As an Assistant Art Director at KRBO, a part of the Becoming group, I handled various tasks related to creating and producing communication materials for our clients. This included taking briefs, conducting creative research, designing mockups, and managing graphic production for projects that spanned from print to digital. I also collaborated with other members of the creative team to develop creative directions and ensure brand consistency across each project. During my internship, I gained valuable experience in working in a dynamic environment and adapting to the requirements of each project to meet tight deadlines and exceed client expectations. Some of the clients I worked with during my tenure include M comme Mutuelle, Grazia, Yves Rocher, Transpole, Monsieur Bricolage, Banque Française Mutualiste, le centre Bordeaux Lac, Ville2, Elise, BNP Paribas, Yves Rocher, and Perle du Nord. Tools: Illustrator, Photoshop, InDesign, and more.

As a freelance designer with Cocktail Citron, a micro-agency I co-founded, I collaborated with the start-up Seezart to develop a communication strategy and creative tools while crafting their visual identity. Key Responsibilities: • Visual Identity: Designed a distinctive brand guideline reflecting Seezart’s values and ambitions. • Digital Communication: Created diverse materials, including business cards, leaflets, and PowerPoint presentations. • UI Design: Designed and prototyped a user-centered mobile application. • Research and Strategy: Conducted competitor and technology trend analysis to guide strategic decisions. • Project Management: Coordinated the process from concept to delivery, ensuring deadlines and quality standards were met. Key Achievements: • Established a strong visual identity, positioning Seezart as an innovative player in the online art market. • Developed an intuitive mobile application, integrating modern UX/UI principles. • Awarded the Strategy Prize for the project’s excellence and impact. Skills Applied: Adobe Creative Suite, Figma, UX/UI Design, Branding, Digital Strategy. 💡 Impact: Helped Seezart stand out in a competitive market by combining innovative visuals with tailored digital strategies.

As a Graphic Assistant at Furet du Nord, a bookstore chain in the Nord-Pas-de-Calais region, I had the opportunity to develop my skills in creating and producing communication materials. I contributed to the creation of various materials such as POS displays, flyers, and kakemonos. I even designed a logo for the Art and News space at Furet du Nord located at Grand Place in Lille. Additionally, I was responsible for printing and cutting paper materials, sending and receiving materials, and attending events such as book fairs in the region. I actively participated in the creation of a "Murder Party" and its communication materials, as well as the implementation of the concept during store openings and renovations. As the guardian of the graphic charter and its evolution, I followed the commercial action plan and its orders. This experience helped me strengthen my graphic communication skills, contribute to increasing brand visibility, and develop my sense of organization and project management.

As an Internal Communications Assistant at the Army Ground Forces Command, I had the opportunity to develop my skills in content creation, operational monitoring, and writing. I contributed to the creation of a logo and medal for a training exercise, as well as to the production of a reportage including shooting, voice-over, and journalism. In addition, I was responsible for writing daily press summaries, internal newsletters, and articles for external communication. This experience allowed me to strengthen my internal communication skills and contribute to the development of the company culture.