Eva GOMES

Creation of artistic artworks combining graphic design and 3D car models Photography and graphic design services for various projects Support in brand image management and development of visual identity

Participation in the development of marketing plans (brainstorming new concepts, researching names, claims, and pricing positioning) for Shiseido Fragrances franchises. Monitoring the development of new products (briefing on packaging/formulas, evaluating formulas and shades, creating 3D visuals, execution documents, and prototype launches). Overseeing the development of packshot and digital visuals (shooting, retouching, framing). Contributing to the 360° strategy. Developing Christmas gift set animations for the Issey Miyake brand. Analyzing brand performance in key markets (new launches and catalog products) and tracking competitors' monthly sell-out results. Collaborating with Expert teams (Operational Marketing, Communication, Retail, E-retail, Purchasing) and the factory.

Within the Customer Marketing department: - Support the team in implementing subscriber acquisition and loyalty operations to develop the Les Echos subscriber portfolio. - Participate in the implementation of acquisition and loyalty campaigns driven by multi-channels (mailing, telemarketing, emailing, inserting, social networks, etc.). - Track key campaign and subscriber portfolio performance indicators (acquisition, retention and loyalty). - Exchange and monitor operations with external service providers (marketing agencies, data brokers and owners, subscription managers) and internal cross-functional teams (graphics studio, CRM and Data team). - Updating of regular competitor benchmarks.

- Elaborate the briefs of digital levers (display, native ads, emails, social networks...) for the production studio and ensure the follow-up of creation. - Coordinate the implementation of digital campaigns with the traffics managers and the e-commerce team. - Implement the lead acquisition strategy (contests, banners and pop in on e-commerce sites...) - Propose content to be sponsored on the acquisition levers (topics, interviews, videos, infographics...), in conjunction with the marketing editor. - Analyze the results of campaigns and lead collection programs. - Organize a competitive media and sector watch.

- Collaborate on communication plans and launches - Weekly missions : the creation of communication elements for the channel (program, press releases, press kits, etc.) - Help with PR - Help with program viewing - Help with the management and distribution of promotional material for programs (summaries, visuals, trailers...) - Assistance in the organization of events (press conference, previews...)

Reinforcement within the Tommy Hilfiger sales team in the Beaugrenelle center store. ▪ Sales and collection ▪ Commercial management of merchandise ▪ Participation in merchandising ▪ Participation in inventory

- Personalized reception of VIP clients at Roland Garros - Team work and coordination of the different hostess positions (reception, accompaniment, ticket verification)

Web designer for the ESCE Paris Karting association. Tasks to be done : - Realization of the different folders design - Creation of contents intended for the promotions of the organized events (Facebook, Instagram,...) - Creation of visuals for the association - Ensure the good image of the association

Sales consultant in Gas Bijoux. I carried out my missions on the various points of sales (Printemps Nation, Galeries Lafayette, and in the Gas boutiques).

3rd year internship of 6 months within CTZAR the agency and influence network of M6 Publicité Assistance to the creative team in the conceptual and graphic definition of influencer campaigns: - Conception and writing of concepts and ideas for our campaigns (creative brainstorming, detailing social mechanics, captioning posts or Instagram stories...) - Iconographic research to illustrate client recommendations (creation of mocksup, social networks, illustrating the course of events...) - Creation of digital and print visuals (invitation cards for events, stickers and Instagram filters, photomontages...) - Mastery of illustration design software (Photoshop, Illustrator) - Mastery of influencer marketing and a strong digital culture

2nd year internship - Bachelor program at ESCE Paris ▪ Enrich and ensure the quality of the database ▪ Implement campaigns to promote our products and services (Google Ads, Linkedin Ads) ▪ Animate and update social networks (Twitter and Linkedin) ▪ Monitor and analyze the result of the campaigns (Tracking indicators, creating leads in CRM software)