Evgeniya Shlenova
Global Growth & Marketing Leader
Salary / Daily rate
Belgrade, Serbia
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Global marketer with 13+ years in scaling digital and AI-powered products across EMEA and Africa. Experienced in launching multi-service apps, building go-to-market playbooks, and leading cross-functional teams across 7+ countries. SELECTED GLOBAL ACHIEVEMENTS: • Scaled digital products across EMEA & Africa — SuperApp, foodtech, edtech, cloud, loyalty. • Grew cross-service usage in Yandex Go from 18 → 25 % in 9 months • Delivered growth both with $45 M+ annual budgets (50 %+ efficiency) and with
Work experience
Yango
Jun 2023 - Present
3 years 5 months
SuperApp Marketing Lead (CIS)
Nov 2024 - Present
2 years
• Develop and implement the SuperApp brand platform, driving awareness of its multi-service ecosystem. • Support the launch of new services within the app across CIS markets. • Identify growth opportunities to increase the share of users engaging with multiple services. • Optimize performance and digital channels, including CRM and influencer marketing. • Launch cross-service campaigns, ranging from broad awareness initiatives to targeted support for product features and formats.
Marketing Lead (Yango Photo)
Feb 2024 - Present
2 years 9 months
Belgrade, Serbia
- Spearheaded the launch of Yango Photo, a new cloud-based solution, across African markets. - Developed a comprehensive go-to-market strategy, resulting in a 130% achievement of installation targets within three months. - Established key partnerships with telecom companies and mobile phone manufacturers, driving user acquisition and brand visibility. - Led all facets of marketing, including performance strategy, CRM, media, influencer marketing, and more, ensuring cohesive and effective market penetration.
HQ Marketing Lead (Mature Markets)
Jun 2023 - Mar 2024
10 months
Belgrade, Serbia
- Directed marketing operations in mature markets, achieving a 4% increase in active users and a 12% reduction in Customer Acquisition Cost (CAC). - Launched and promoted Yango’s SuperApp, increasing cross-service usage by 18% and enhancing service awareness by 20% within three months. - Led a multi-country marketing campaign during the African Cup of Nations, driving significant user growth and brand visibility across 11 countries.
Senior Product Marketing Manager
Yandex
Mar 2022 - Jul 2023
1 year 5 months
Belgrade, Serbia
- Led growth marketing initiatives for a Freemium EdTech product, increasing Monthly Active Users (MAU) by 1.63x YoY. - Boosted Gross Merchandise Value (GMV) by 2.25x in five months through optimized conversion strategies and targeted marketing campaigns. - Launched and promoted an affiliate program in collaboration with Yandex Games, contributing to 41.83% of seasonal GMV. - Implemented and managed CRM systems and analytics processes, enhancing customer engagement and sales effectiveness.
Brand Marketing Lead
Foxford
Apr 2021 - Jan 2022
10 months
- Directed the rebranding and repositioning of Foxford, executing a 360° brandformance campaign that doubled new customer acquisition YoY. - Expanded Foxford’s market presence in Europe, successfully launching in Italy, Spain, Poland, and Turkey, and achieving key conversion benchmarks within 1.5 months. - Created a new brand communication strategy, resulting in a 111% increase in owned media reach and a 16.3x increase in channel revenue.
Marketing Product Management
Фоксфорд
Sep 2020 - May 2021
9 months
- Optimization of marketing funnels: CPL reduction by 30.44%, CAC reduction by 17.86% compared to the average - Introducing the planning process in Product Marketing team: cross-functional marketing communication, marketing mix evaluation, business-marketing connection.
Chief Marketing officer
PROTANCY (Educational Project of DANCE TV-show)
Jul 2017 - Oct 2020
3 years 4 months
Moscow, Russia
- Managed marketing operations, leading to a 32% YoY increase in GMV and significant improvements in content marketing and partnership initiatives. - Launched an online education platform during the COVID-19 pandemic, forming strategic partnerships with VKontakte and Premier online cinema. - Enhanced marketing performance for franchise partners by developing region-specific marketing checklists and action guides.
Partnerships Marketing Specialist
Kinopoisk
Nov 2018 - Mar 2019
5 months
Account Specialist
Octagon
Mar 2017 - Jul 2017
5 months
Chief Marketing Manager
Eventica Communications
May 2014 - May 2015
1 year 1 month
Senior Marketing Communications Manager
Sochi 2014 Organizing Committee
Feb 2013 - May 2014
1 year 4 months
Business Development Manager
A&M Creative
Apr 2012 - Jan 2013
10 months
Moscow, Russia
Education
Lomonosov Moscow State University (MSU)
Master's degree
2007 - 2013
7 years
George Mason University
2010 - 2010
1 year