Ewa de Com Cru

Com & Cru serves up a no-nonsense bi-monthly newsletter and podcast, dishing out savvy insights into the communication and marketing tactics of trailblazing figures in the wine and spirits sector.

Since 2019, I've been working with trailblazers in the wine and spirits industry, guiding them through their communication strategies. I provide support across various facets, from shaping their communication strategies to overseeing deployment across all online and offline channels (including poster campaigns, websites, social media, copywriting, newsletters, sales pitches, storytelling, and point-of-sale materials). My services include: - Branding (positioning, identity, core values, manifesto, audience, messaging, tone, experience, visual identity) - Communication consulting - Communication strategy development - Brand content creation (including storytelling, copywriting and LinkedIn ghostwriting)

• Digital marketing • Content writing • Creative writing • Storytelling • Community management - KPI, reporting and data analysis • Wine tasting events

In addition to my role as a communications specialist, I took charge of organizing both B2B and B2C tastings. These occasions provided valuable insights into our company's target audience, enabling me to craft content of significant value. Event Highlights: - Hosting exclusive tastings for esteemed clients of luxury hotels. - Conducting tasting events tailored for corporate clients such as JP Morgan, Celine, Natixis, and Société Générale. - Leading oenological presentations for the Wine School at Caves Legrand.