Eyam Ayang

– Designed conversion-optimized landing pages for SWITA's Marketing SaaS platform, increasing B2B customer acquisition by 47% and generating 2,300+ qualified leads within first quarter. – Built B2B Merchant Dashboard from PRD to launch, enabling partners to manage transactions and scale operations with zero manual processing and 65% efficiency improvement. – Owned end-to-end design for VorelPay's B2C and B2B platforms serving 120,000+ active users, encompassing consumer payments and elite agent networks. – Designed VorelPay B2C mobile app from 0-1, achieving 73% task success rates and 58% lower friction compared to industry benchmarks across bill payments and utility management. – Architected high-volume B2B workflows for bulk electricity purchases, optimizing transaction speed by 42% and processing 15,000+ monthly transactions for elite agents. – Delivered marketing landing pages applying CRO principles that increased trust signals by 89%, engagement by 54%, and onboarding completion by 61%. – Translated complex business and regulatory requirements into scalable, user-centered solutions across multiple fintech products in collaboration with founders and engineering teams.

– Led design of wallet-based fintech platform processing 450,000+ monthly transactions for gift cards, crypto, airtime, and utility payments across Nigeria. – Architected scalable UX structures supporting multiple financial services while maintaining security standards, improving onboarding success by 68% and reducing compliance friction by 52%. – Designed admin dashboard for transaction monitoring and KYC approvals, reducing support overhead by 43% and improving operational efficiency by 50%. – Delivered responsive landing pages and mobile interfaces that drove 35% growth in app downloads and reduced bounce rates from 58% to 23%. – Implemented progressive disclosure patterns across verification flows using A/B testing, increasing feature adoption by 45% within 3 months. – Collaborated with engineering, product, and compliance teams to ensure seamless implementation of financial workflows while maintaining CBN compliance.

– Directed product design transformation of Airvend into full-service financial ecosystem serving 280,000+ registered users across transfers, bill payments, and business operations. – Redesigned onboarding and KYC workflows, reducing time-to-activation by 60% (from 12 to 4.8 minutes) and improving compliance with CBN and PCI DSS standards. – Optimized transaction and payment flows using data-driven UX decisions, achieving 3× growth in user engagement and 2x increase in task completion rates. – Conducted user research and usability testing to simplify complex financial processes, reducing drop-offs by 41% across key funnels. – Transformed information architecture to support platform scaling, maintaining sub-2-second load times while handling 5x traffic growth without performance degradation. – Championed cross-functional collaboration with product, engineering, and compliance teams, establishing design review processes that reduced development rework by 38%.

– Led end-to-end product design across 5 SaaS e-commerce platforms serving 1,000+ businesses, from stakeholder discovery through prototyping and developer handoff. – Translated PRD requirements into intuitive solutions that reduced third-party marketplace dependency by 58% and improved platform self-sufficiency for client businesses. – Redesigned onboarding and core user flows, improving customer retention by 47% and reducing commission leakage by 31% through enhanced navigation and seller dashboards. – Delivered UX improvements through A/B testing that drove 3x increases in user engagement and 2x improvements in task completion rates. – Established design systems and collaboration frameworks that reduced design-to-development time by 40% across all client projects.