Fabien BOURGOIS
Web Analytics Expert, Trainer
Salary / Daily rate
Montpellier, France
Freelance
Can come onsite
Skills
Languages
Work experience
Show Me Your Data
Dec 2010 - Present
15 years 11 months
Montpellier, France
Web Analytics Expert, Trainer & Serious Game Designer
Jan 2022 - Present
4 years 10 months
Montpellier, France
Web Analytics Expert, Trainer & Founder
Dec 2010 - Jan 2022
11 years 2 months
Paris Area, France
My Objectives: - Increase the profit of eCommerce sites through Digital Analytics tools and methodologies - Develop Digital Performance framework and Data driven approach - Measure the ROI of Social Media and Digital Campaigns My Skills: - Cross solution expertise : Google Analytics/GTM/ DataStudio, Adobe, Webtrends, comScore Digital Analytics, IBM Coremetrics, SiteCatalyst, AT Internet, Amplitude. - Implementation plan, KPI definition & Dashboards - Analysis and recommendations to increase performance - Web Analytics training (onsite and in-house) and Web Analytics governance
Associate
Time for the Planet
Dec 2022 - Present
3 years 11 months
https://join-time.com/CJsyLrLHLQc
Google Tag Manager & Tracking Coach
oreegami
Mar 2021 - Mar 2021
1 month
Paris, France
Oreegami trains the future elite of digital marketing and data analysts.
Web analytics Speaker/Intervenant
MBA PPA - PAZEL
Oct 2017 - Nov 2017
2 months
Paris Area, France
100% of my students are now Google Analytics certified.
Web analytics Speaker/Intervenant
ECITV
Mar 2017 - Jul 2017
5 months
Région de Paris, France
Web Analytics Speaker/Intervenant
ESCEN - Ecole Supérieure de Commerce et d'Economie Numérique
Oct 2014 - Dec 2014
3 months
Paris Area, France
84% of my students are now Google Analytics certified. Taking into account the diversity of profiles technical versus business orientated this was quite a challenge.
Web analytics Consultant
Orange
Apr 2011 - Feb 2012
11 months
Paris Area, France
- Group Web analytics Project management - Country Support in Web Analytics initiatives
Web analytics Consultant Southern Europe Northern Europe
PayPal
Oct 2010 - Apr 2011
7 months
Paris Area, France
- Provide SiteCatalyst user training to european marketers - Define & Delivered Performance Dashboard, KPIs and analysis - Coordination of SiteCatalyst re-implementation for european countries - Defined campaign tracking strategy (MOJO) and guidelines
Senior Web Analytics Consultant
Adversitement
Jul 2010 - Sep 2010
3 months
Paris Area, France
- Designed SiteCatalyst Dashboards for Disneyland Paris pan-european sites - Provided assistance in SC implementation
Web Analytics Consultant
Nedstat (now part of Comscore)
Sep 2008 - Jun 2010
1 year 10 months
Paris Area, France
Main activities : - KPI identification & dashboard definition to manage and monitor online activities - Assist and train clients in the Implementation and usage of Sitestat - Pre-sales : Proof of concept preparation and providing answers to RFI & RFP Customers by sector: - Banking & Insurance: Axa, EIB, SMENO, SMABTP - E-commerce: Kiabi, Made In Sport, Etam, Becquet, Elite Auto, Jacadi - Industry: Renault, ,Alstom, Eiffage APRR, Renault Parts, Wolters Kluwer,GE Healthcare - Media: Eurosport, Euronews
Education
École Supérieure de Commerce Et de Management - ESCEM
Master, Master in IT and new technologies management
2000 - 2004
4 years 2 months
Université de Tours
BA, Management & Economics degree
1996 - 2000
4 years 2 months
Activities and societies: Macro & Micro Economics, Statistics, Management, Logistics, sociology
Licenses & certifications
Getting Started With Google Analytics 360
Issued: Apr 2018
Introduction to Universal App Campaigns
Issued: Feb 2018
NOE établissement technique privé classes de niveau d'enseignement supérieur
Issued: Aug 2017
Google Analytics for Beginners
Issued: Apr 2017
Advanced Google Analytics
Issued: Apr 2017
Google Tag Manager
Issued: Aug 2015
Mobile Apps Analytics
Issued: Dec 2014
Ecommerce Analytics: From Data to Decisions
Issued: Aug 2014
Making Sense of Data
Issued: May 2014
Tag Management System & Déduplication
Issued: Feb 2013
IBM Enterprise Marketing Management Solution Sales Professional v1
Issued: Oct 2012
Certified Digital Analytix Professional
Issued: Aug 2012
Google Analytics Certified Professional
Issued: Feb 2010