Fabien Selles

𝐌𝐢𝐬𝐬𝐢𝐨𝐧 : Lead the transformation of the Content Factory toward a more industrialized, data-driven, and AI-augmented operating model, with two objectives: increase production capacity and standardize AI usage to improve quality, governance, and adoption. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐅𝐚𝐜𝐭𝐨𝐫𝐲 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 : => Designed end-to-end workflows integrating GenAI from brief to production, validation, and distribution. => Clarified roles, responsibilities, and validation circuits, and contributed to a more scalable model based on data and asset governance. 𝐆𝐞𝐧𝐀𝐈, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 => Led the integration of GenAI solutions within the existing stack (Pencil AI, Asana Enterprise+, DAM, Gemini-based assistants). => Prioritized use cases based on ROI, feasibility, and risk. => Designed AI agents, contextualized assistants, and automated workflows to industrialize recurring tasks across image, video, text, and audio content. 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 & 𝐜𝐡𝐚𝐧𝐠𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 => Facilitated the activity of a dedicated training consultant within the Content Factory. => Supported maturity-based workshops, hands-on enablement, prompting best practices, and team adoption. 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 & 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 => Arbitrated decisions on tools, workflows, and AI usage; coordinated a multidisciplinary expert board; and contributed to governance rules and escalation paths. => Created synergies with marketing, e-commerce, and internal communication teams through cross-functional AI experiments and shared practices. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 => Contributed to broader discussions on Generative AI adoption, organizational transition, and inter-brand best practices. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐢𝐦𝐩𝐚𝐜𝐭 => Contributed to faster time-to-market, higher production capacity, more structured AI practices, reduced dependency on external providers, and stronger team productivity and adoption.

Fanswaves is a fan‑centric platform currently 𝐩𝐢𝐯𝐨𝐭𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝 𝐚𝐧 𝐀𝐈‑𝐧𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, designed to replace complex user journeys (search, comparison, decision‑making, booking) with 𝐋𝐋𝐌‑𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧. 𝗞𝗲𝘆 𝗿𝗼𝗹𝗲 & 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 : - Leading a strategic product pivot toward an 𝐀𝐈‑𝐟𝐢𝐫𝐬𝐭 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 (2024–2025) - Defining an 𝐋𝐋𝐌‑𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐢𝐬𝐢𝐨𝐧, with a conversational assistant as the primary user interface - 𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐔𝐗 to replace traditional forms, filters, and multi‑step funnels - Structuring a 𝐑𝐀𝐆 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐝𝐚𝐭𝐚 (events, clubs, transport, partners) - Framing and assessing agentic workflows (alerts, recommendations, assisted actions) - 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐭‑𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐝𝐞𝐥𝐞𝐠𝐚𝐭𝐞𝐝 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 (AP2 / AI Wallet – product framing & compliance) 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 : - Product discovery focused on feasibility, cost control, and GDPR compliance - Iterative MVPs using no‑code / low‑code tools combined with AI orchestration - Continuous trade‑offs between AI innovation and real business constraints - Close collaboration with the CTO and partners on architectural decisions 𝗖𝗿𝗼𝘀𝘀‑𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 : - Product vision & roadmap ownership - End‑to‑end product ownership (discovery → delivery) - UX/UI & decision‑making flows - Data strategy & responsible usage - Investor & partner pitching (Seed / Pivot Business Plan) 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 & 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 : LLMs (conversational UX), RAG (contextual retrieval), agentic workflows, AI payments (AP2 – exploration), no‑code MVPs, WordPress, Make / n8n, LangChain (conceptual), OpenAI / Anthropic (product usage)

𝐌𝐢𝐬𝐬𝐢𝐨𝐧 : Led the full redesign of the corporate website, built automation workflows for PR operations, and structured a measurable growth plan. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐟𝐫𝐚𝐦𝐢𝐧𝐠 : => Conducted strategic workshops to clarify positioning, value proposition, and target audiences. => Authored a Product Vision Board and defined KPIs focused on lead generation, conversion, and operational efficiency. 𝐔𝐗, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐒𝐄𝐎 : => Designed information architecture and reusable templates aligned with a scalable content model. => Led user story mapping and translated UX and SEO requirements into clear functional and performance specifications. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐌𝐕𝐏 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 : => Designed and deployed an automation MVP embedding AI-assisted workflows and no-code orchestration. => Automated key PR operations: brief intake, media database management, outreach follow-ups, and reporting. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 : => Structured SEO and SEA action plans, retargeting strategies, dashboards, and weekly growth rituals. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐢𝐦𝐩𝐚𝐜𝐭 : => Delivered a conversion-oriented website and an operational automation layer improving team efficiency and lead follow-up reliability. 𝐒𝐭𝐚𝐜𝐤 : WordPress, Airtable, Make, ChatGPT, Miro, Brevo, DataPress.

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : International alliance bringing together 20 professional football clubs across 20 countries, represented by their presidents, to collaborate on the future of football. 𝐑𝐨𝐥𝐞 & 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 : => Participated in board-level discussions alongside club presidents and executive leaders. => Contributed to strategic reflections on diversity, inclusion, cooperation, innovation, and sustainability within the football industry. => Acted as a bridge between club leadership, innovation initiatives, and emerging digital use cases. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞 : => Gained first-hand exposure to international governance, multi-stakeholder decision-making, and cross-cultural collaboration. => Engaged in collective thinking aimed at shaping long-term industry standards and responsible innovation in professional football. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐯𝐚𝐥𝐮𝐞 : => Strengthened understanding of ecosystem-level strategy, executive governance, and international coordination in a highly visible industry.

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Product role within a leading retail data and couponing company, designing hyper-personalized omnichannel marketing solutions powered by large-scale consumer data and advanced targeting technologies. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 : => Reframed complex business needs into simple, scalable, and Europe-ready product solutions. => Owned user stories, UX flows, and functional specifications; coordinated testing, releases, communication, and user training. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 : => Designed and evolved B2B self-service portals enabling targeted couponing campaigns, digital promotions, and loyalty programs. => Led agile delivery across multiple initiatives, balancing client constraints, technical dependencies, and time-to-market. => Coordinated integration projects with major retail clients, aligning budgets, resources, and delivery milestones. 𝐃𝐚𝐭𝐚, 𝐂𝐑𝐌 & 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 : => Contributed to CRM-driven campaign design and omnichannel activation strategies, leveraging Salesforce-based environments and marketing automation tools. => Focused on usability, adoption, and operational efficiency for both internal teams and enterprise clients. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭 : => Supported measurable improvements in campaign engagement and commercial performance for tier-one retail and FMCG brands (e.g. Carrefour, E.Leclerc, Coca-Cola). => Acted as a product and consulting interface between business, tech, and client teams in a multi-cultural context. 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 & 𝐬𝐭𝐚𝐜𝐤 : Agile / Scrum, Salesforce ecosystem, Brevo, Microsoft Teams, Miro.

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Product Owner role within IT Operations, responsible for a 𝐜𝐨𝐧𝐭𝐚𝐢𝐧𝐞𝐫𝐢𝐳𝐞𝐝 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐝𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 operated under binding SLAs. The product also included shared DevOps services supporting development teams (CI/CD pipelines, source code management, deployment tooling). 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 : => Owned the product vision and roadmap of an internal DevOps platform serving multiple development teams. => Reframed operational and technical needs into a coherent product approach aligned with business constraints (performance, reliability, SLAs). 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 : => Conducted interviews and workshops with DevOps, IT Ops, and development teams to capture needs and translate them into user stories. => Defined the high-level product design, ensured consistency with enterprise architecture standards, and validated solution adequacy against business and SLA requirements. => Structured backlog, planned incremental deliveries, and prioritized evolutions based on value, risk, and operational impact. 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞, 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 & 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 : => Ensured compliance with legal, security, and data governance constraints. => Evaluated and selected external solutions when relevant to cover functional or technical gaps. 𝐀𝐠𝐢𝐥𝐞 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐭𝐞𝐚𝐦 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 : => Integrated and animated a team of 5 DevOps engineers. => Led a progressive adoption of Agile/Scrum practices to harmonize ways of working between IT Operations, DevOps, and E-commerce teams. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐯𝐚𝐥𝐮𝐞 : => Improved alignment between platform operations and development teams through a shared product mindset. => Contributed to more reliable deployments and clearer ownership of DevOps services in a large retail group context 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 & 𝐬𝐭𝐚𝐜𝐤 : DevOps platforms, CI/CD, containerized environments, Agile / Scrum

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Product Owner role within KPMG France, attached to the Technology Platform supporting digital products such as KPMG Pulse and Discovery. Mission focused on accelerating delivery, reliability, and scalability across DevOps, SRE, DBA, and Testing streams. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 : => Defined and shared the vision and challenges of the Technology Platform as an internal product serving multiple digital teams. => Built and maintained the platform roadmap, aligned with business and technical priorities. Product & delivery responsibilities : => Acted as the main interface between product, business, and technical teams. => Created and prioritized the product backlog (epics, features, user stories) and defined sprint objectives. => Defined success plans and KPIs to measure platform adoption, delivery speed, and reliability. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 & 𝐫𝐞𝐥𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲 : => Supported the adoption of DevOps and InnerSource practices, including IaC (Terraform) and reusable CI/CD templates. => Contributed to Site Reliability Engineering (SRE) initiatives: SLA, SLI, SLO definition, monitoring strategy, and incident prevention. => Participated in BCP/DRP and FinOps approaches to improve resilience and cost control. 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 & 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 : => Led benchmarking and selection of testing solutions (unit, automated, scalability, quality measurement). => Structured testing tool catalogs and supported team adoption through training and coaching. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐯𝐚𝐥𝐮𝐞 : => Improved delivery consistency, reliability, and shared standards across multiple product teams. => Strengthened collaboration between product, DevOps, SRE, and testing streams within a large consulting and digital delivery organization. Environment & stack : Azure DevOps, Terraform, CI/CD, Agile / Scrum, Microsoft Teams, Miro.

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Within a large-scale international finance transformation, Auchan Retail International deployed Oracle cash management and supplier invoice digitization solutions (procure-to-pay, matching, dispute, accounting, payment) across 12 countries. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐬𝐜𝐨𝐩𝐞 & 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 : => Contributed to the international rollout of a critical finance platform supporting core accounting and cash management processes. => Ensured alignment between business requirements, product delivery, and country-specific constraints. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 : => Acted as the main interface between PMO, sponsors, business product managers (BPMs), and the development team. => Translated complex business and regulatory requirements into user stories, structured and prioritized within the product backlog. => Led sprint rituals, followed delivery, and ensured continuous value delivery in an Agile/Scrum environment. => Presented functional solutions and progress updates to sponsors and key stakeholders. 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 & 𝐜𝐡𝐚𝐧𝐠𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐝𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧 : => Worked with cross-functional and distributed teams, including developers based in Riga (Lithuania) and multiple international business stakeholders. => Supported agile acculturation across departments through training sessions (theory, simulations, serious games, workshops). 𝐈𝐦𝐩𝐚𝐜𝐭 & 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 : => Contributed to the standardization and scalability of finance processes at international level. => Strengthened expertise in enterprise product delivery, stakeholder alignment, and large-scale transformation programs. Environment : Oracle Finance Solutions · Jira · Agile Scrum · Google Workspace · Miro · Draw.i

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Product experimentation initiative within the IT department of leboncoin, focused on automated moderation and trust & safety systems, in coordination with international teams in Paris and Barcelona, and Adevinta product teams. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 : => Acted as the main product interface between customer relations, fraud teams, internal stakeholders, and Adevinta product squads. => Collected and reframed business and operational needs into clear product requirements and impact analyses. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 : => Translated complex business issues into functional solutions, ensuring alignment across multiple teams and countries. => Defined and prioritized user stories within the product backlog, ensuring value delivery at each iteration. => Coordinated sprint execution, roadmap communication, and delivery follow-up in an agile environment. 𝐓𝐫𝐮𝐬𝐭, 𝐬𝐚𝐟𝐞𝐭𝐲 & 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 : => Contributed to experimentation around automated moderation use cases, balancing fraud prevention, user experience, and operational constraints. => Supported iterative delivery of trust and safety features through close collaboration with technical teams. 𝐎𝐮𝐭𝐜𝐨𝐦𝐞 & 𝐯𝐚𝐥𝐮𝐞 : => Strengthened cross-team collaboration and product clarity in a high-scale, high-trust digital marketplace context. => Built hands-on experience in trust & safety product challenges within a leading consumer platform. 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 & 𝐭𝐨𝐨𝐥𝐬 : Agile / Scrum, Jira, Confluence, Slack, Mural, Trello, Google Workspace.

Intensive training for the Product Owner position preparing for the 3 certifications: PSPO 1, Lean Six Sigma Green Belt and Project Management Officer. → Introduction to Information Systems Architecture/DevOps → Consultant's posture & Product Owner's job → Digital Transformation & Change Management → Agility at scale: SCRUM, SoS, LeSS and SAFe → Kanban method → Product backlog management: theory and via JIRA → Design sprint → Organisation of sprint plans / User journey → Modelling : UML, Mural, Marvel, InVision & Graphical Facilitation → Management 3.0 → The role of the facilitator → PSPO 1 certification (scrum.org) → Lean Six Sigma Certification - Green Belt → Project Management Agent Certification

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Head of the MinuteBuzz business unit within TF1 Group, incubated inside TF1 Publicité. Role at the intersection of media, advertising, branded content, and digital platforms. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 : => Owned the commercial and operational coordination of the MinuteBuzz / TF1 business unit, managing a multi-million-euro annual portfolio across TV, digital, and social platforms. => Acted as a bridge between TF1 advertising teams, MinuteBuzz production teams, and brand partners. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 : =>Led inbound and outbound business opportunities: brief qualification, proposal structuring, follow-up, and deal closure. => Designed and pushed tailored branded content and video-first advertising solutions (MinuteBuzz, Superbon, Fresh, Hero, Fusée – white label – and podcasts). => Supported and trained TF1 sales teams on MinuteBuzz formats, technologies, and value propositions. 𝐃𝐚𝐭𝐚, 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 : => Leveraged A/B testing and video analytics through Vidclust to optimize creative performance and campaign efficiency. => Mastered major advertising ecosystems: Facebook, Instagram, Twitter, YouTube. Coordination & leadership : => Coordinated cross-functional teams (sales, production, marketing) to ensure on-time delivery and campaign quality. => Represented MinuteBuzz in press relations events and external communication initiatives. Impact & learnings : => Developed strong expertise in media monetization, content-driven growth, and performance-based advertising. => Built a data-informed understanding of what drives attention, engagement, and conversion in large-scale media environments. 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 : TF1 Publicité · MinuteBuzz · Social Ads Platforms · Vidclust · Data & Analytics

𝐂𝐨𝐧𝐭𝐞𝐱𝐭 : Role within PayPal EMEA focused on platform adoption and merchant growth, working from Dublin with close collaboration with the French Business Unit on a strategic vertical estimated at €𝟓𝐛𝐧 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 (online groceries). 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 & 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 : => Contributed to the 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚𝐧𝐝 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐁𝐫𝐚𝐢𝐧𝐭𝐫𝐞𝐞 on the French market, promoting PayPal’s advanced payment and platform capabilities. => Acted as a trusted interface between merchants and internal PayPal teams to drive adoption of the most relevant solutions for each business model. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭, 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 & 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 : => Supported merchants in selecting, integrating, and optimizing PayPal and Braintree solutions across major CMS and e-commerce stacks. => Adopted a consultative approach on 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐛𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 (conversion optimization, UX, SEO, customer acquisition), with exposure to 150+merchants funnels. => Built a strong intuition for 𝐜𝐚𝐬𝐡-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐔𝐗/𝐔𝐈 𝐚𝐧𝐝 𝐜𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 through real-world observation at scale. 𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 & 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐞𝐱𝐩𝐨𝐬𝐮𝐫𝐞 : => Collaborated with integration, underwriting, risk, legal, and marketing teams to ensure compliant and scalable merchant onboarding. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭 : => Converted qualified leads into revenue-generating merchant partnerships. => Developed a practical understanding of conversion and monetization at scale across merchants ranging from ~€10k to ~€360M in annual revenue. => Reused these insights later as a founder and product leader, contributing to the UX and conversion excellence of Fanswaves (Janus de l’Expérience Digitale 2024). => Contributed to the growth of PayPal’s platform footprint in a competitive and regulated fintech environment. Environment & ecosystem : Global fintech platform, regulated payment environment.

I realized a Business Plan for an indoor soccer company based in Montreal (Canada) : - Market Study - Competitors Benchmark - Marketing plan - Establishment strategy - Meetings in Montreal : lawyers, real estates, accountants, investors. - Translation of the Business Plan in english The Business Plan was approved by two funds (Invest Quebec and FounderFuel).

• Dialogue with the customer, understand his needs, and make a regular reporting. • Management of a team of 10 telemarketers. • Make some proposals to solve problems on the field.

Attendance at the Key Account Manager: Following up the statistics, and the product listing for several retailers. Cooperation in the category management projects via various Excel analysis concluded by advices Attendance at the National Category Manager : Following up Electronic Arts France sales statistics Market analysis Reporting to the European headquarter in Geneva

Optimizing the relations manufacturer/distributors by the creation of marketing operations. Cooperation in the launching of a promotional website in 4 countries. Marketing intelligence about the telcos, and the main retailers. Benchmark of the competitors’ websites, and their marketing operations in the field. Buzz creation on the coming products universe. Sales talk for the sales representatives. Creation of an incentive plan.

Organizing international repatriation services in case of injury, disease, or death

Check-in, boarding, looking after unaccompanied minors, to assume the responsability of V.I.P, ensuring security all around the plane in compliance with safety standards, or managing arrivals for all flights to North and South America, Africa, Middle East, and India. Promotion of the Air France web site and its «online check-in » function.