Fabrice des Mazery

I help startups founders and scale-ups execs grow their Product ROI. For some, it's about reconnecting the product & eng org to the business and go-to-market reality. For others, it implies revamping the company strategy.

CPO of TheFork, SaaS-enabled marketplace dedicated to restaurants and diners. - Strategy: Led the shift from a marketing & sales-led e-commerce platform to a personalized PLG product for both B2C and B2B SaaS customers. - Org: Reorganized 26 Product teams in 4 countries & 12 nationalities. Managing 60+ Product Managers, Designers, Researchers, Marketers, Content & SEO. 2023 Results: 20M+ users, 55K+ restaurants in 11 countries. $1.4B GMV & $154M revenue (+27%) while cutting down marketing costs, reacihng profitability. + Best mobile apps on the market for both B2C (4.9/5 on Android, 4.7 on iOS) and B2B (4.5/5).

CPO of the #1 Product consulting company in France & Spain. - Strategy: Shifted from a PO/PM agency to a full-stack Product company, helping companies become product-led - Org: Grew from 36 to 101 Product Managers, Designers and Product Marketers. Results: 30% avg yearly growth (€5.7M to €12.5M) while keeping EBIT > 12 %.

Responsible for building & driving the Growth of the "French Spotify". - Strategy: Built AI-personalized journeys for 20M+ subscribers & freemium users in 186 countries, across all platforms, from acquisition to churn. - Org: Created 6 product teams focused on engagement & growth (acquisition, activation, conversion, stickiness, freemium, growth). Results: + 49% ARR ($304M), +47% DAU, + 44% MAU. $173M raised in 2018, becoming a unicorn. Deezer has since IPOed.

Senior PM responsible for Sidetrade's Fintech SaaS. - Redesigned & upgraded the whole B2B web application : UI and UX, new enriched Search, Business intelligence capabilities and predictive AI for payment delays and cash. .- Developed a B2B2B transactional web app and a reporting mobile app dedicated to CFOs. - Org: 3 POs + 1 UX. Results: Growth +11% in 2014 (€ 14,1M), +14% in 2015 (€ 16M).

Product founder of a Neurotech company. - Co-developed a wearable sensor for HRV (partnership). - Built a signal processing platform with pattern-matching capabilities. - Designed an application for assessing critical decision-making capability in critical conditions. First target audience: Pilots, special forces, astronauts. Result: Successful exit.

Product Marketing Manager for Southwest Europe (hardware + software). - Rebuilt EMEA offers by recentering on customer pains, killing 60 % of existing offers, and initiating cross-selling between Hardware & software. - Managed the Go-to-Market and sales enablement of the new offers in 9 countries. Results: TO 2009 over €2B, overperforming the market.

- Built a marcom product for the fashion, luxury and beauty markets to manage the launch of their products digitally (web + flagship stores). - Developed the business: Dior, Marionnaud, Lexus... - Recruited and managed teams, including Product/project, UX / UI & engineering (up to 12 p.). Sold the company to EuroRSCG - Havas International mid 2007 to strengthen their digital offer.

Founded a legaltech company and developed a Practice management system with digitized legal documents. Results: Found problem / solution fit but failed at finding Product / Market fit. We crashed.