Fabrizio Catapano

– Leading GIMBER's global digital growth strategy across e-commerce, marketplaces, and brand channels — combining creativity, analytics, and commercial acumen to accelerate profitable online growth and brand equity. – Digital & E-commerce Growth: Define and execute GIMBER's digital roadmap across Shopify, Amazon, and bol.com. Oversee full-funnel strategies (awareness to conversion) delivering sustainable growth and improved ROAS year over year. – Brand Strategy & Positioning: Strengthen GIMBER's premium, alcohol-free lifestyle brand positioning through cohesive storytelling, content strategy, and digital activations across all markets. Ensure brand consistency and aspirational tone across paid, owned, and earned channels. – Paid Media Leadership: Manage multi-channel advertising budgets across Meta, TikTok, Google, and Amazon Ads. Build and optimize performance and awareness campaigns to maximize reach, engagement, and sales. – Marketplace Management: Lead Amazon and bol.com operations — including pricing, content, advertising, and logistics coordination — achieving near 100% Buy Box coverage and strong marketplace profitability. – CRM & Retention: Develop high-performing email marketing and automation flows to boost retention, cross-sell, and reactivation, with personalized customer journeys and data-driven segmentation. – Data & Performance Analytics: Implement a data-driven decision framework with KPI dashboards and A/B testing across channels to optimize conversions, CAC, and LTV. – Cross-functional Leadership: Collaborate closely with Sales, Product, and Brand teams to align digital performance goals with broader business objectives, ensuring synergy between online and offline growth levers.

– Started as the 4th employee and played a key role in growing the company to become a scale-up with over 100 employees. – Built and recruited the entire marketing department and managed a team of 7 people – Contributed to the growth of the company by significantly increasing revenue from a few thousand euros to double-digit millions € annually. – Successfully managed large-budget marketing campaigns. – Responsible for executing advertising strategies across multiple platforms, including social media, search engines, email marketing, affiliates,... – Launched branding initiatives that helped increase awareness and engagement for the company. – Implemented successful digital marketing strategies and process to drive growth and reach business goals – Successfully managed partnerships, resulting in increased brand exposure and revenue growth

– Created 5 e-commerce from scratch in 3 different industries and 4 different countries. – Managed business development from lead generation to conversion – Reached annual cumulative turnover of 750K€

– Support Enaviga in building and maintaining a professional network within the B2B recreational boating industry. – Monitor research and report findings on market developments in the recreational boating industry – Support Enaviga in managing all processes that lead to setting up a partnership (i.e. leads, prospecting, establishing first contact, meetings, integration and follow up) – Partner with charters/boat operators regarding integration and technology of its travel tooling – Set up internal growth strategy plan

– Created a new brand from scratch – Managed business development looking for new acquisition channels in B2C and B2B – Handled all Marketing automation, PPC, Lead Generation,... – More than 10.000 socks sold worldwide and present in more than 30 stores in Belgium

– Azurent connects residential tenants and landlords to serve payment needs and track requests for repairs. First prize BNP Paribas Start-up Weekend FinTech Belgium, a finalist at Microsoft Boostcamp, resident at KBC Bank Incubator. – Raised a €15k grant with the Belgian government and secured free office space and digital resource for one year – Prospect clients in the Real Estate sector and signed more than 50 accounts to Azurent platform – Designed platform and coordinated its development, leading to creation of first marketable product

Service Growth in Strategic Programs and Innovation Team – Developing and finding new business opportunities – Participate in strategic projects development and deployment in Europe and Africa region – Extracting and analyzing business data to highlight issues and opportunities in the business – Collecting, defining, and documenting the users' requirements on European scale projects. – Ensure the knowledge transfer of the collected requirements to the programmers, testers, and trainers. – Manage overall project life cycle, Timeline, budget.

– Working with senior journalist on Economics subject – Managing the deadline, building the project requirement – Preparing presentations and standard reports generation for sales and executive teams – Writing entrepreneurship articles in the national newspaper

– Creating new business opportunities by prospecting new customers – Visit our customers and analyze their needs