Faina Sokolova

Led the cross-market Children’s Day go-to-market campaign in Central Europe, managing the full cycle from product selection and pricing model to positioning, sales forecasting, and budget planning. Coordinated cross-channel execution (Meta Ads, Google Ads, YouTube Shorts, email, influencers) and developed digital & offline sales enablement materials to align local sales teams. ✔️Created a unified positioning & messaging framework for the children’s product line across Central Europe, combining market & competitor analysis, budget optimization, and multi-channel GTM execution; achieved ROI 3.4 and €6,000+ incremental revenue, delivering the region’s strongest sales quarter in 4 years.

✔️ Managing a portfolio of small and medium-sized businesses (SMBs), helping clients to drive their results for higher sales, optimizing and improving their performance across platform (QMS - 86.8%, 80%) ✔️ Providing marketing strategy recommendations (campaigns consultation, education, support, identify effective ways to improve their performance at scale) and support for clients

✔️Organized online and offline events for surgeons on a turnkey basis: 3 regional events, 2 global events; 2000 healthcare professionals attended ✔️Organized a promotional online webinar for a new microscope in the EMEA region: number of visitors exceeded the target by 95% with 1000+ in attendance: Marketing Qualified Leads 23%, with contacts from 20 countries ✔️Oversaw a new product launch: 1 regional event, 1000 healthcare professionals attended, exceeded email open rate by 50%

✔️Brand Growth: Designed and implemented a long-term roadmap for Tsezarenok®, achieving 2x sales growth and +30% market share through a sustainable business model. ✔️360° Campaign Execution: Planned and launched an integrated loyalty campaign (€40K budget, TV, ATL/BTL, 150+ influencers), driving Caesar® brand share to 30%. ✔️Digital Acceleration: Developed and launched a new brand website, reaching first-page SEO placement on Google/Yandex and growing traffic to 10K visits in year one. ✔️Cross-functional Leadership: Coordinated R&D, Finance, Commercial, Manufacturing, and Logistics teams to expand the product portfolio with new launches (Чикиболс, Чебурек, Самса). https://pkm-group.ru/

✔️Launched branding for restaurant "Alpenhaus" which reached the top-10 of casual dining restaurants during 1st year of work ✔️Launched websites for 2 international football clubs (20 000 visitors), ROI of 20% for 1st year ✔️Planned and organized an annual fishing tournament, supporting all digital marketing and communication: 1000 participants, 20 sponsors, 5 publications in the media, 5000 guests at the festival ✔️Developed social media strategy for 4 restaurants: analyzed trends in the hospitality industry, launched targeted advertising, increased number of followers by 30%

http://medforumspb.ru Key responsibilities ✔️Organized promotion of sanitary and educational seminars on topical health issues from scratch at the site of the city bookstores “Bukvoed”; ✔️Oversaw the execution of events and attendance analysis.