Fannar Hannesson

General Manager

Salary / Daily rate

Freelance, open to permanent contract

Skills

Project Management (PMO)SalesforceMarketing Strategy

Languages

DanishEnglishIcelandicItalianSpanish

About me

Intro

Experienced business leader and co-founder with 8+ years in commodities trading and marketing strategy. Successfully launched La Fresca pasta boutique while managing global protein trading operations at Exis Commodities. Expert in campaign execution, stakeholder management, and driving measurable business growth across Nordic markets.

Links

Work experience

Co-Founder

La Fresca

Nov 2022 - Present

4 years

Copenhagen, Denmark

Co-founder, together with Francesca Tenze of La Fresca fresh pasta production & boutique in Copenhagen. To learn more about La Fresca, please visit our website or Instagram below: Website: lafresca.dk IG: @lafrescadk

General Manager

Exis Commodities

Oct 2022 - Present

4 years 1 month

Denmark WA 6333, Australia

Exis Commodities has been active in the trading of animal and vegetable protein materials since 1989 and sources raw materials all over the world. Our sales range from one truck/container to several thousand tons in bulk vessels. We provide full service and can handle all logistics from producers factory to end-users warehouse. Visit our website to learn more: https://www.exiscom.eu

Business Analyst

Novo Nordisk

Feb 2022 - Dec 2022

11 months

Virum, Denmark

CFa is a part of Finance, Legal & Global Solutions in Novo Nordisk, comprising 250 employees and a net book value of 6 billion DKK. CFa is responsible for delivering agile solutions within real estate management, building projects and facility services that enable Novo Nordisk to focus on the core business. My areas of responsibility: - Ownership of quarterly KPI reporting and presentations to CVP and management team - Responsible for monthly management of the procurement pipeline - Lead on analysing vendor landscape spend of 1 billion DKK across CFa. Presented results to CVP and management team, identifying challenges and providing suggestions for resource optimisations - Ad-hoc business case and project management support with senior stakeholder engagement - Ownership of risk reporting, including overall business risks, BE and GDPR risks across CFa

Marketing Communications Manager - Region North West Europe

VELUX

Jan 2021 - Mar 2022

1 year 3 months

Denmark WA 6333, Australia

Region North West Europe was formed as part of the biggest organisational re-structure in the history of VELUX. The regionalised structure is connected to a global marketing team, focused on brand and strategic coherence. The region covers: Great Britain, Ireland, Netherlands, Belgium, Sweden, Denmark, Norway and Finland. As Regional Marketing Communications Manager, I designed and executed a campaign for the rewards program in the Nordic markets which resulted in an average increase of 15% in signups and activity in the program Led the regional implementation of a Global awareness campaign towards the architect audience across 4 markets in the region, resulting in a reach of + 1mln Mapped out and audited the process for regional POS materials, highlighting key challenges and suggested concrete solutions for improvement of the process across the region to senior management Took ownership of managing the regional development of the rewards program while consistently collaborating with Global, Regional and Local stakeholders Ensured effective use of relevant channels to push promotions, product launches and training by consistently collaborating with local sales and marketing teams to localise regionally created messages Measured and reported campaign performance towards defined KPIs to relevant stakeholders such as Global Biddable Media team, CXU and regional/local marketing & sales teams Regularly collaborated with various external agencies such as REVOLT and Carat on creative content ideation, development and delivery Managed regular newsletter copywriting and communication to the B2B audience. Promoting latest product launches, rewards promotions and optimisations

Device Strategy & Marketing Intern - Commercial Innovation

Novo Nordisk

Jun 2019 - Jul 2020

1 year 2 months

Copenhagen Area, Capital Region, Denmark

The Device Strategy and Marketing team is part of Global Commercial Strategy in Novo Nordisk. The team is responsible for setting commercial direction to the device pipeline projects as well as ensuring successful launches, and lifecycle management of the device portfolio. Tasks: Led a development project for a new sustainable soft case for durable devices. Provided the link between R&D and the commercial side by giving marketing input that served as a prerequisite for an international usability study. Led Skins for durable device projects. Analysed the environmental impact of the entire device portfolio in collaboration with the Corporate Environmental Strategy Department. Conducted portfolio and competitor analysis. Created marketing materials and budget estimates. Conducted market research and presentations with senior management. Developed content for internal digital engagement channels. Created websites for the company intranet

Student Assistant

Milestone Systems

Sep 2018 - Mar 2019

7 months

Denmark WA 6333, Australia

Managed international partner relationships. Provided service support to current and prospective partners. Used the CRM platform Salesforce for relevant data entry and cleansing as well as for management of partner accounts. Used the CMS platform Episerver for creating and updating product websites with detailed overviews, images, videos and product descriptions. Shipped cameras abroad.

Office Assistant

Exis Commodities

Jan 2015 - Jan 2018

3 years 1 month

Denmark WA 6333, Australia

Coordinated meetings. Handled and organised various documents such as commercial invoices and packing lists. Answered enquiries from sellers and buyers. Did accounting with MS Dynamics NAV. Participated in business meetings.

Service Relations

The Harbour

Jun 2014 - Aug 2015

1 year 3 months

580 Siglufjörður, Iceland


Education

Copenhagen Business School

MSc

2018 - 2020

2 years 1 month

Emory University - Goizueta Business School

Exchange semester

2017 - 2018

1 year 1 month

Copenhagen Business School

BSc

2015 - 2018

3 years 1 month

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