Fanny Louis
Senior Client & Digital Strategy Consultant
Salaire / Taux journalier
Paris, France
Mobilité : France, Suisse, ...
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Client & Digital Strategy Consultant with 15+ years transforming luxury and retail ecosystems. Currently advising Dior on global clienteling, CRM and digital programs—leading cross-functional initiatives from strategy to delivery across LVMH. Expert in product strategy, CRM transformation, and e-commerce, with proven success launching premium platforms and driving scalable client engagement. I translate business vision into impactful digital solutions.
Expérience de travail
Christian Dior Couture
août 2022 - Présent
4 ans 3 mois
Paris, France
Clienteling & CRM Consultant
juil. 2024 - Présent
2 ans 4 mois
Paris, France
– Advising Dior on the definition and deployment of global clienteling, CRM and client data programs, across digital and in-store client-facing ecosystems and enabling business tools. – Translating strategic business and client objectives into large-scale CRM, data and digital initiatives, from ideation to delivery. – Leading cross-functional and multi-stakeholders initiatives (Digital, CRM, Data, Retail, Tech, Regions, LVMH group), aligning operating models, governance and roadmaps. – Driving transversal change management at global level to embed scalable clienteling practices and elevate client experience across touchpoints. – Contributing to strategic decision-making around client data capture, targeting, activation and engagement, with a strong focus on business impact and scalability.
Digital Consultant
août 2022 - mars 2025
2 ans 8 mois
Paris, France
– Acting as a strategic advisor on Dior's digital and CRM initiatives, with a focus on client engagement platforms and social CRM ecosystems. – Supporting the definition and execution of digital and CRM roadmaps aligned with business priorities and client strategy. – Leading product and initiative framing as Epic Owner, ensuring alignment between business objectives, user needs and technical delivery. – Coordinating cross-functional teams (Digital, CRM, Data, Tech, Regions), to deliver scalable digital solutions across markets. – Contributing to the evolution of customer acquisition, activation and engagement strategies through digital applications and emerging platforms.
Product Lead, E-Commerce Front-end
Kering
avr. 2021 - sept. 2021
6 mois
Paris, France
– Owned the product roadmap of four global luxury digital platforms (Alexander McQueen, Saint Laurent, Balenciaga, Bottega Veneta), aligning brand strategy, business priorities and delivery. – Coordinated cross-functional stakeholders and a multidisciplinary product team across build, run, redesign and transformation initiatives.
Sole Product Owner, Maison FENTY
LVMH
mai 2018 - avr. 2021
3 ans
Paris Area, France
– Acted as the first and sole Product Owner for the launch of a premium fashion brand and its e-commerce platform across 14 countries. – Led early-stage discovery and product strategy, shaping the brand's digital vision, customer journeys and operating model, and driving delivery in close collaboration with creative, tech and business teams.
Sole Product Owner, E-Commerce
L'Oréal
août 2016 - déc. 2017
1 an 5 mois
Paris, France
– Led the redesign and re-platforming of an e-commerce website, structuring the project's operating model and MVP definition as the first Agile initiative within the organization.
Chef de projet/ Team Lead CRM Omnicanal
Carrefour
janv. 2016 - juil. 2016
7 mois
Paris, France
– Led a large-scale CRM migration impacting seven business units, coordinating cross-functional teams and stakeholders. – Advise Carrefour on change management and Agile adoption initiatives to drive CRM usage, product alignment and operational efficiency.
Chef de groupe/ Team Lead E-Commerce
Groupement des Mousquetaires
mai 2015 - janv. 2016
9 mois
Paris, France
– Led the structuring and delivery of a large-scale click-and-collect "Drive" program for a mass retail group, covering roadmap, operations and governance. – Managed a cross-functional e-commerce operations team, partners and budget to align business local and regional objectives, customer experience and technical execution.
Chef de projet E-Commerce
Orange
nov. 2013 - avr. 2015
1 an 6 mois
Paris, France
– Steered the roadmap and delivery of multiple e-commerce platforms, ensuring alignment between business objectives, +3M€ budget, planning and execution. – Coordinated cross-functional teams and partners to support delivery, governance and performance across platforms.
Chef de projet E-Services
Cartier
juin 2012 - oct. 2013
1 an 5 mois
Paris, France
– Designed and launched a global digital client service across 12 countries, from ideation and user research, service and operating models design, to worldwide rollout. – Supported international deployment and change management across the US, Japan, APAC and Europe.
Responsable de Projets E-Commerce/ QA Team Lead
e-merchant
août 2010 - mai 2012
1 an 10 mois
Paris, France
Chef de produit CRM & Fidélisation
GAME
févr. 2008 - juil. 2010
2 ans 6 mois
Paris, France
Chef de projet Digital & Fidélisation
PlayStation
juin 2007 - nov. 2007
6 mois
Paris, France
Chargée d'opérations Marketing / Lead Gen
Hyperion Solutions | Oracle
oct. 2006 - juin 2007
9 mois
Région de Paris, France
Chef de projets événementiel & partenariats
Hopening
oct. 2004 - sept. 2005
1 an
Paris, France
Formation
IAE de Paris
Master of Business Administration - MBA, MAE, Université Paris 1 Panthéon-Sorbonne
ISGP - ESA3 - Talis Business School Campus Paris
Bachelor, Commerce, Marketing
Université Sorbonne Paris Nord
Deug, Sciences de l'Information et de la Communication, Politiques culturelles
Licences et certifications
UX/UI Design - Design Thinking
Délivré le : mai 2022