Fanny Marin

📌 Noé is a highly selective intensive 4-week program designed to fast-track professionals into Product Management roles. As part of this program, I collaborated with BlaBlaCar to address a real-world roadmap challenge: "How can we increase the Newbie Success Rate?" Key Contributions: - Strategic Problem-Solving: Leveraged data analysis (Excel, SQL, Python) across 5 real datasets and conducted user research through 13 in-depth interviews. - Impact-Driven Prioritization: Assessed and ranked problems based on their impact on success metrics and technical feasibility. - Iterative Prototyping: Designed, tested, and refined 4 high-impact solutions to enhance the success rate of new users. - Comprehensive Delivery Plan: Created detailed specifications, user stories, and a clear delivery roadmap, including rollout strategies. - Executive Presentation: Presented findings, solutions, and recommendations directly to BlaBlaCar’s Chief Product Officer (CPO).

📌 Teddy Sport Agency is specialized in sport-focused advertising and communication launched in 2017 in collaboration with Teddy Riner. Key Achievement: Successfully elevated Hespéride, an outdoor furniture supplier, to the top of mind in its market. Within two campaign cycles in partnership with Roland-Garros, unaided awareness increased by 6 points, reaching 13%. 📈 Strategic Leadership - Designed and structured comprehensive communication plans with a focus on measurable outcomes. - Defined the North Star Metric: Unaided Awareness. - Developed tailored 360-degree marketing activations based on customer segmentation. - Identified and tracked key KPIs to measure campaign success. - Managed budgets of up to €500k with precision and transparency. 🗓 Operational Excellence - Orchestrated end-to-end execution across diverse channels: advertising, digital, print, press, retail, events, social media, and influencer marketing. - Created and maintained detailed 8-month project roadmaps, ensuring timely delivery. - Coordinated cross-functional teams, including web developers, UX designers, art directors, and production managers, to optimize performance and streamline workflows. - Fostered strong client relationships through regular updates and collaborative meetings. - Oversaw external service providers, including negotiation and billing management.

📌 Entrepreneurship: Founder of a Specialized B2C Marketplace for Women's Suits - Market Research: Conducted competitor analysis, monitored B2B SaaS market trends, and tracked B2C and fashion industry dynamics. - Discovery: Identified user pain points through data analysis and user interviews. - Strategy: Defined the MVP, product roadmap, and key performance indicators (KPIs). - Business Planning: Developed a comprehensive business plan. - Support Program: Participated in the “Entrepreneur #Leader” program by the Paris Chamber of Commerce and Industry (CCI), which provided guidance and resources to accelerate the project

📌 Lunettes Pour Tous: A pioneering and socially committed French company in the health and optical sector. Key Responsibilities: - Division Structuring: Established a dedicated bank reconciliation and CMU reimbursement division within the accounting department. Designed processes and built a team to improve revenue tracking and minimize cash flow losses. - Daily Bank Reconciliation: Managed the reconciliation process across 18 stores, ensuring accurate cash flow control. Identified omissions, errors, and fraud, with timely resolution and regularization of discrepancies. Result: Recovered nearly €100k from the previous two fiscal years. - Financial Analysis: Conducted in-depth sales and trend analyses to inform strategic decision-making.

📌 UZIK: A Paris-based advertising and communication agency ⭐️ Key Projects: Google: €1.5M – Digital Marketing Transformation Program for Tier 1 customers Ubisoft: €550k and €210k – EMEA Christmas Party and event coordination Google Arts & Culture: €30k – Managed independently as lead project manager Responsibilities and Achievements: - Strategic Execution: Delivered creative and operational communication activations across multiple media channels, including events, digital, and print. - Project Management: Coordinated expert teams, defined timelines, and monitored budgets to ensure seamless delivery. - Operational Oversight: Managed briefings, client presentations, provider coordination, and specification documentation. - Team Leadership: Supervised and mentored a junior intern, fostering professional growth. - Client Relations: Maintained daily, autonomous communication with clients to ensure alignment and satisfaction. - Tender Participation: Contributed to competitive bids, showcasing the agency’s capabilities.

📌 The French Institute in Egypt: A division of the French Embassy in Egypt Mission: To promote French culture, language, and expertise in Egypt while fostering cooperation between the two countries across diverse fields: Education, Linguistics, Culture, Arts, Academia, Science, and Technology. Key Responsibilities: - Organized cultural events and facilitated artistic collaborations. - Managed internal and external communications for the cultural and audiovisual department. - Oversaw the weekly French film club, curating selections and ensuring smooth operations. - Drafted detailed reports and created analytical maps on cultural disciplines in Cairo.

📌 Culture in The City (formerly Otheatro): A French startup that democratizes access to culture through gift boxes for shows, concerts, museums, and monuments. Key Responsibilities: - Project Management: Led the launch of the product offering in a new geographical market. - Sales: Closed new partnerships with theaters, expanding the brand’s network. - Customer Success Management (CSM): Managed a portfolio of existing clients, ensuring their satisfaction and retention. - Marketing: Developed and executed the "Christmas 2017" marketing plan, including an ephemeral pop-up store and newsletter campaigns. - Business Analysis: Conducted sales analysis, made strategic recommendations, and performed competitive market research.