Fanny Talla

I help startups and impact-driven SMEs to activate and scale their online marketing, combining 360° strategy with hands-on execution. – Available as a Fractional CMO (Strategy & Execution) and for Meta campaigns. – Need support for a specific project? Let's talk! – Key Services: – 360° Marketing Strategy & Audits – Marketing mix, online channels, e-commerce, website, positioning, messaging, and tailored communication plans. – Paid Acquisition (Meta) – Strategy, campaign setup, optimization, coaching, and performance improvement. – CRM & Email Marketing – Campaigns, automations, flows, retention strategies. – E-Commerce & Website Optimization – UX, conversion, landing pages, content, SEO. – 360° Campaigns & Launches – Product/collection launches, seasonal promotions, BFCM, sales events. – Clients & Missions: Fleeters, HOZHO, Nimboo, Mazette, Green & Pepper Agency, Primero Estrategia, SDR.

HOZHO is a French premium wellness & lifestyle brand, offering unique fragrant care made from plants with active energies for the home, body, and soul. – Responsible for the E-Commerce growth (Shopify). – Scaling customer acquisition through Meta campaigns and Google Ads while maintaining cost control and profitability. – Managing CRM, database growth, and email marketing strategy on Klaviyo (campaigns, automations, flows, retention). – Providing hands-on support and strategic guidance to scale marketing activities and strengthen brand growth. Key Achievements: Improved acquisition efficiency, retention, and overall e-commerce performance, supporting the brand's premium positioning and growth objectives.

Launched in 2023 via a Kickstarter campaign, Fleeters is a French brand offering minimalist footwear worldwide, combining style and well-being. Its mission: care for people's feet as much as for the planet. – Responsible for the global growth and online marketing strategy. – Owned Shopify e-commerce performance: UX & conversion optimization, e-merchandising, landing pages, SEO, and content strategy. – Built and scaled paid acquisition on Meta across multiple markets, with a strong focus on performance and profitability. – Led CRM & email marketing on Klaviyo (campaigns, automations, retention). – Orchestrated and executed 360° promotional campaigns (collections launches, BFCM, Summer Sales). – Managed day-to-day marketing operations, including intern management, social media content strategy, and customer service professionalisation. Key achievements: Activated marketing across channels, boosting brand awareness both inside and outside the barefoot niche, driving qualified traffic to the website, and helping the business reach a major revenue milestone.

Fever is the leading global live-entertainment tech platform that helps millions of people discover and enjoy unique experiences in their city. Its mission is to democratise access to culture and entertainment. – Developed integrated marketing strategies for both External Partners' and Fever Originals' events and experiences in France, Belgium and the US. Among which: Urbain de Paname & Magnetic Flow Brussels (exhibitions), Apaches de Paris & Secret Jungle (immersive bar experiences), Golden Hour by St-Germain & Spritz Piazza by Aperol (Brand events), The FRIENDS™ Experience in Paris, and Small is Beautiful in New York (Miniature Art Museum). – Coordinated the marketing assets' production and led the 360° communication on all channels (Website, Social Media, Acquisition, TikTok, CRM, Google, Display, OOH, PR...). – Built paid acquisition campaigns on Facebook & Instagram and optimised Meta budget, performance and revenue. – Managed six-figure marketing budgets.

I spent two years in Australia on a Working Holiday Visa with the goal to get out of the office and have different professional experiences, on the field. During my time there, I have had a variety of jobs in different industries which enabled me to develop new skills, adapt to any kind of environment, and most of all: get out of my comfort zone. – Retail: Sales assistant at Mini Mates Aquariums, Brand ambassador at StormGroup. – Hospitality: All Rounder at Mount Seaview Resort, Waitress at Lentils as Anything, Bartender at Beaches of Broome. – Farm work: apple picking, blueberry picking, vineyard harvest. – Wwoofing: gardening, housekeeping, animal care.

During this 6 months experience in Broome, I was responsible for all marketing and communication activities for two Ray White agencies (real estate leader in Australia). Promoting the RW brand, properties for sale, and agents, through both online and offline actions. – Managed the annual budget and marketing plans for both offices. – Designed print material such as brochures and advertising pages for the weekly local newspaper and other punctual publications. – Managed Social Media pages animating 8 different accounts (Facebook & Instagram). Posted on a daily basis, producing engaging content and managing paid promotions. – Updated Websites pages (WordPress) with fresh content and produced the monthly Newsletters.

DR Digital Agency is a creative communication agency that turns creativity into results for a variety of international clients. As the agency Project Manager, I had a key leadership role between the founders, a team of poly-disciplined specialists, and the clients. – Managed transversal projects for Adobe Pan-European campaigns: production of digital assets (newsletters, banners, social media assets, landing pages), print assets (brochures, flyers, billboards) and events organization. – Involved in the projects strategy definition and presentation proposals to clients. – Defined production plans and organized internal resources, leading and briefing the creative team (Copywriter, Designers, Digital producers). – Coordinated external agencies and freelancers to generate localizations of the different assets in 7 languages. – Pitched, negotiated, briefed and followed up with external collaborators such as artists, influencers, photographers and providers. – Responsible for delivering qualitative assets to clients meeting needs and deadlines. – Coordinated the client presence at the OFFF festival with the organization of several stands including activities, workshops, a Livestream, and an exhibition. – Managed a staff of 30 persons during a 3-day international event.

eDreams ODIGEO is the world's largest online travel company in the flight industry and the largest publicly traded European e-commerce company by profitability, with more than 18 million customers in 46 countries worldwide. Within the marketing department organised in silos/channels, I had a key role in leading transversal campaigns and projects. – Managed the promotional/content calendars and merchandising placements of various sites & apps (eDreams, GO Voyages, Opodo). – Led strategic multi-channel campaigns aiming to promote events (e.g. Black Friday), brands (GO Voyages 20th Anniversary), and products (e.g. Loyalty program). – Coordinated various internal stakeholders in order to produce the campaigns' promotional assets and Landing Pages. – Coordination of the promotion across all marketing channels (CRM, Affiliates, SEM, Display, Social Media, PR) to drive traffic, revenue, and engagement. – Optimization of campaign performance based on results analysis.

BlueBiz is the loyalty program for SMEs by AF-KLM and its partners (Alitalia & Delta). The program has steady growth and is present in 130 markets worldwide. During this 2-years apprenticeship, I was part of the BlueBiz Central team. Product development & Project Management: – Participated in high-level strategy definition to develop the program – analysis of industry and competition. – Managed long-term technical projects to develop the program & enhance the online user experience - in collaboration with IMOs, IT, Digital, and KLM teams. – Ensured deployment of new functionalities on the markets and training of the teams. Marketing & Communication: – Supported and professionalized local teams: internal communication, community management, development of an e-learning module, organization of meetings in the regions. – Coordinated local marketing campaigns with central communication to ensure coherent positioning worldwide. – Ensured analysis & sharing with the markets of best practices and of BlueBiz monthly KPIs. – Participated in central communication building tools for markets. – Contributed to increasing annual turnover by 10%.