Farah Putri

Independent Qualitative Moderator & Researcher

Salary / Daily rate

Jakarta, Indonesia

Freelance, open to permanent contract

Remote only

Skills

Strategy & ConsultingProofreadingProject Management (PMO)Translation

Languages

EnglishIndonesian

About me

Intro

I help brand owners, agency owners, and marketers uncover actionable consumer insights that fuel high-impact campaigns and brand strategies. ✨Ready to unlock deeper consumer insights for your brand?✨ DM me INSIGHTS and let's discuss how research can elevate your next project. Or book a complimentary 30-min Brand Research Strategy Call here: https://calendly.com/farah-putri/30min

Links

Work experience

Product & Market Research Virtual Assistant | Research Technology ResTech | Qualitative Moderator

Yellow InkFreelance

May 2024 - Present

2 years 6 months

LinkedIn · Remote

Strategic Virtual Assistant for business owners and brands. I manage operation, community, and market research so you can focus on business growth. 📩 Two ways to book a 30-minute complimentary Discovery Call with me : 📅 Book through Calendly : https://calendly.com/farah-putri/30min 🔗 Or message/DM me here: https://www.linkedin.com/in/farahputri/ I’ll be in touch within 24 hours to confirm the details. Excited to learn more about how I can support your business!

Online Community Manager & Analyst | Customer Success

Human8

Feb 2014 - Present

12 years 9 months

Belgium · Remote

As a community builder, manager, and online community researcher, I focus on building inclusive environments that encourage open, meaningful conversations. By fostering trust, participants feel comfortable sharing their authentic thoughts, leading to insights that go deeper than surface-level discussions. ____________ 📋 End client : Technology, FMCG, Media, Electronics, Hospitality, Airline, Healthcare

Independent Qualitative Moderator & Researcher | Market Research IDI & FGD Moderator

Fieldwork BrightFreelance

Feb 2013 - Present

13 years 9 months

Indonesia · Remote

Independent qualitative moderator, human translation, & moderation services for online community and insight community - specializing in B2B project, AI, tech clients, public sector, international development, and hard-to-reach research. I specialize in facilitating text-based focus groups, video focus groups, in-depth interviews (IDIs), online discussion boards, MROC (Market Research Online Community), insight community, community-based research, and shop-along sessions to uncover deep behavioral insights and consumer motivations. ____________ 📋 End clients : Technology, Energy, FMCG, Hospitality, Airline, Healthcare

Program Delivery | Strategic Communication | Research Manager | Customer Success

Love Frankie

Nov 2018 - May 2023

4 years 7 months

Remote, OR 97458, USA

Working with non-profits & social impact projects for Diversity, Inclusion, and Belonging (DIB/DEI) project objectives, I helped transform their online campaigns by creating strategic content that was educational, trend-driven, and conversational. This approach strengthened social media engagement and built deeper audience connections. To support their efforts, I introduced a B2B online listening tool and trained internal teams to use it effectively for more targeted and strategic campaigns. By monitoring online conversations, I delivered quarterly sentiment reports filled with actionable insights for topic related to social cohesion, mental health, election, violent extremism, and anti hate-speech. ____________ 📋 End clients : Technology, Non Profit, Media, International Development, Social Impact

Qualitative Research Manager | Analyst & Customer Success

InsightAsia

Jan 2016 - May 2018

2 years 5 months

Subang, Subang Regency, West Java, Indonesia

Strategic communication, proactive problem-solving, and a client-first approach were key to driving continued business success. Focusing on building strong, long-term client relationships, I ensured clients' goals and challenges remained at the center of my work. Throughout each project, I stayed closely engaged with clients – anticipating their needs, addressing concerns proactively, and ensuring they gained clear value from the partnerships and solutions provided. ____________ 📋 End clients : Technology, Hospitality, Hotel, Electronics, Social Media, FMCG (Personal Care)

Qualitative Senior Research Executive | Analyst & Customer Success

Kantar

Oct 2009 - Dec 2012

3 years 3 months

Subang, Subang Regency, West Java, Indonesia

In a research and account management role, managing client relationships meant understanding their goals and delivering solutions on time and within budget. Beyond project delivery, feedback was actively gathered to monitor engagement and identify areas for improvement. These insights were used to refine services & products, consistently adding value and building client confidence throughout the process. ____________ 📋 End clients : Technology, Media, Electronics, International Development, International Charity, FMCG, Healthcare

Programme & Delivery | Technical Consultant | Client Success

British Council

Mar 2009 - Aug 2009

6 months

Subang, Subang Regency, West Java, Indonesia

I managed Training of Trainers sessions for high school headmasters, working closely with implementing partners to ensure each session ran smoothly and aligned with program goals. After the training, I focused on what mattered most: listening. By gathering feedback, analyzing insights, and measuring outcomes, I identified opportunities for improvement and demonstrated clear value to stakeholders.


Education

BINUS University

Bachelor Degree of Economics - International Marketing

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