Faratiana RAHARIMANANA

Pensée Digitale started as a vibrant blog for digital marketing enthusiasts, and has now officially evolved into a full-service digital marketing agency. As Founder & CEO, I lead a team dedicated to empowering businesses through tailor-made strategies in SEO, content creation, branding, social media management, and website design (including bilingual FR/EN websites). Our mission is 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗘𝗻𝗴𝗹𝗶𝘀𝗵-𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗲𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 𝗙𝗿𝗲𝗻𝗰𝗵-𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁, 𝗯𝗼𝗼𝘀𝘁 𝘁𝗵𝗲𝗶𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝗯𝗼𝗿𝗱𝗲𝗿𝘀. At Pensée Digitale, we combine strategic thinking, creative storytelling, and a deep understanding of both local and international audiences to deliver measurable impact. I lead our mission to deliver high-value services, including : - SEO strategy & content optimization - Social media marketing & community management - Branding & creative design - Website creation & audit - Online advertising campaigns (Google Ads, social ads) - Digital strategy consulting At Pensée Digitale, we believe in empowering growth through smart, authentic, and measurable marketing.

- Conduct keyword research and competitor analysis to identify link-building opportunities and targets. - Develop and implement a comprehensive and customized link-building strategy for our website and its pages. - Use link-building tools and software to find, analyze, and track backlinks and link prospects. - Perform outreach to relevant websites, blogs, influencers, and other online personalities to request or negotiate backlinks. - Write, edit, and optimize high-quality, engaging content for link-building purposes, such as guest posts, articles, infographics, press releases, etc. - Monitor and report on the performance and impact of link-building campaigns and activities using various metrics and KPIs - Stay updated with the latest SEO trends, best practices, and guidelines for link-building - Collaborate with other digital marketing team members to ensure alignment and consistency of SEO strategies and goals.

SEO audits, technical problem solving, SEO content redesign and SEO site monitoring.

Multi-site SEO and content management.

- Creation of an editorial strategy adapted to the site's concept - Analysis of relevant themes and keywords/Choice of topics according to customer expectations - Implementation of guidelines in compliance with the editorial charter - Design of plans for each article in line with Google's requirements (SEO), in particular on the basis of a benchmark and according to the SERP - Manage content production and supervise a dozen or so writers - Verification and proofreading of production - Integration and quality control of content on WordPress

Copywriting of the homepage, product descriptions in the form of FAQs... in compliance with SEO principles.