Farid AMMARKHODJA

International Product management for an assortment builder data product. - User studies and product analysis - UX strategy in collaboration with UX Designer - Technical analysis in order to prepare next product evolutions and finding viable solution (project vs product) - Strategy around data connections in the app - Project priorization according to user needs and technical complexities - Backlog refinement and user/tech stories - Sprint planning and tierce maintenance applicative (TMA) - User tests and demo presentations TEAM : - 1 Product Manager/Owner (me) - 3 Full Stack Developers (1 Tech Lead) - 3 Data Engineers (1 Data Lead) - 2 QA - 1 UX/UI Designer - 1 Scrum Master - 1 PMO COLLABORATORS: - Lead Product Manager - Business Owners - Technical Architects - IT Security - Learning Manager Projects: - Rights access management tool - Business scenario tool for every type of assortments products (national brands…) - Data & App optimization

Product management for several customers and for the company itself in order to represent a great name of the digital product management. - Business analysis and innovation to increase the quality of the product (evolutions, optimization...) - UX/UI strategy in collaboration with the UX Designer - Management of the specifications (user stories) - Technical workshops - Management of the technical issues in collaboration with the Customer Service - Data management and analysis in order to identify our KPI - Priorization of the data sources - Coordination between all data centers - Data migration from a former project to the new one - Coordination between all stakeholders - Development follow-up - Test and QA follow-up CUSTOMER: Up Coop PRODUCTS: - MonEspaceUp: electronic bank-like app (web and iOS/Android (react nativ)) - Cohesia: electronic money management app for asylum seekers (iOS/Android) - Cadhoc Absolu: gift card management app for entreprises (iOS/Android) - Mutlidata dashboard for quality projects: full web project.

- Business analysis & budget negociation - Functional and technical framing / specifications - Strategy: UX/UI, acquisition, retention and monetization - Creation of the mockups and management of the user journey - Management of the roadmap and the backlog (user stories, bugs, priorities...) - Management of the workshops with Business and IT departements - AB testing and development follow-up (acceptance testing, correction, evolutions...) - Conception of several ideas to increase a data-marketing tool - Creative briefs with Marketing Artists (UX, videos...) - Data analysis and digital campaigns (trailers, social media, push...) - User migrations from web to app COMPANIES: Ubisoft, Fnac, Groupon PRODUCTS: - Ecommerce website (Fnac, Groupon) - Several gaming apps on iOS and Android - Video games - Ghost Recon Network: game to web platform for Ghost Recon Wildlands game - Data marketing tools

BRAND & TECHNICAL PROJECT - DC COMICS FRANCE: THE FIRST DIGITAL AND NON-US DC COMICS FIRM - Brand strategy (editorial, event, social media, influence...) for DC Comics universe - UX strategy for DC digital platform and contents - French DC Community development - Business analysis & media planning follow-up SOCIAL MEDIA - WARNER BROS FRANCE / HBO: - Creation, launch and follow-up of Social Media campaigns - Webads, SEO and Community management - Influencers relation management

Coordination on a digital project for a biological research center: - Digital strategy: website, brand and social media - Workshop to identify the technical needs - Coordination between the research center and the technical team - UX studies to get a simpler user journey on the website

Skills: Compétences analytiques · Relations de confiance · Indicateurs · Business · Compétences de coordination · Documentation · Indicateurs clés de performance · Business-to-Business (BtoB) · Politiques et procédures · Coordination de projet · Déploiement de nouveaux produits

e-Product tasks: - Users needs analysis and tests - Roadmap assitance e-Marketing taks: - Online media planning - CRM and webads operations - Partnership and contract checking - Digital customers management

Skills: Relations de confiance · Indicateurs · Business · Compétences de coordination · Documentation · Indicateurs clés de performance

- Investigations to understand customers practices - Customer relationship - Phone & web sales - Customer studies: reporting and analysis